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Table of Contents
THE LIST BUILDING LIE 3
KNOWING YOUR AUDIENCE 4
THE BIGGEST LIE EVER TOLD 6
FINAL WORDS 10
RECOMMENDED RESOURCES 13
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Take it from someone who climbed the virtual ladder from the very bottom rung, to the top of the crow’s nest: There really is money to be made in email marketing & list building when you build your system with long-term success in mind.
For many, they make the mistake of developing cluttered lists of unmarked subscribers – a collection of nameless groups that they can’t identify, recognize or address correctly. When you do this, your lists become useless because you’ll never be able to customize and tailor your emails to what your audience really wants.
And forget segmenting because it will be virtually impossible if your lists are nothing more than a smorgasbord of who’s-who.
So, when you first start building your mailing lists you need to identify WHO you are looking for and give them a reason to join your list.
When you match up subscribers with what’s most important to them, your opt-in rates will literally explode and you’ll be able to build massive lists that are ultra-targeted.
In order to define who your audience is you need to research your market. Find out what your average customer is most interested in by surveying forums, research groups, message boards, and social media platforms. Listen in on discussions, get involved in your market, ask questions, and be as proactive as possible with really getting to know your audience, because the more you do, the easier it will be to build email campaigns that will generate a high response rate.
One easy way of researching your market is to look at what is already out there:
· How are other email marketers reaching out to their audience?
· What incentives are they using that members are gobbling up?
· What is being sold on digital marketplaces like ClickBank, as well as physical marketplaces like Amazon.com?
Write down everything you uncover, because every bit of it is important. Then, once you have a full snapshot of each niche market that you are interested in, start building your incentive first – your squeeze page second – and finally, a series of follow-up emails that offer an even balance of quality, informative content as well as targeted offers that blend well with your overall theme.
The Biggest Lie Ever Told
Do you know how successful email marketers are able to make a full time income from their email campaigns? Are you in on the “big secret” that has kept list builders in the green for many years, despite a shaky economy, markets that go up & down and niches that die out?
It isn’t just in becoming an authority figure, a leader or a recognized source of quality information and content. If you’ve been told that the secret is to become the “go to” person in a niche market, well, you’ve been deceived. While becoming an authority can easily maximize your income, it’s not the most important aspect to building a successful email marketing system. And while quality does matter when it comes to building successful email lists, it isn’t going to matter if no one responds to your offers, right? Moreover, targeted offers won’t mean anything if your subscriber base is so low that you’re unable to generate enough interest or exposure from your ads. Perhaps it’s in the incentive offer. Many marketers in the email-marketing arena tout the incentive as being the most important piece of the puzzle. The problem is that even if your incentive drives in traffic and opt-in rates go through the roof you are still relying on a single source of income.
And that in itself is the greatest lie ever told in email marketing. That your focus, your objective, your efforts – should all be placed around a single incentive offer, an individual squeeze page and one list building campaign. Because that great lie – the myth – the outright saboteur has held back countless email marketers, leading them down a path of no return.
The greatest lie forces you to eliminate all other potential income sources because you’re told instead, that in order to become successful you need to focus all efforts on boosting conversion rates on a single campaign before expanding your outreach.
This is absolutely ridiculous!
If you pay close attention to what successful email marketer’s are REALLY doing, you’ll see that they all follow the same format – and this strategy has been responsible for generating millions of dollars in email marketing revenue, year after year.
So, what is the big secret that will keep the money flowing in while giving you the financial security you need?
You need to build multiple email lists in multiple niche markets!
Savvy email marketers never run just a single list – that’s too risky! Instead, they have dozens of email lists in various markets so that they are not only able to test out different niches but they are able to create multiple income streams in the event that one fails!
This is what you need to do if you are serious about making money online.
Design your customized email marketing system that is based around a wide market – with multiple lists and squeeze pages set up under one rock solid system.
How do you begin?
Start off by choosing one main market or arena. For example, if you were interested in the weight loss market as well as healthy eating, living and antiaging then “Self Improvement” would be your main umbrella, or theme.
Then, create individual lists that cater to each segment of your market. Create one for weight loss, one for healthy eating and one for anti-aging. Repeat the same process with your squeeze pages, creating one for every list. The idea is to follow a specific theme but create independent lists and squeeze page funnels for every part of your market. This way you can test different styles, maximize conversion rates, and really tailor your email content and promotions to what each audience is truly interested in. Plus, you’ll set yourself up for long-term success by expanding your outreach so that you’re able to make money in dozens of markets and niches, all contained under one main system!
One of the easiest ways of building a manageable, highly profitable email marketing system is with the popular Squeeze Ninja product – a powerful, robust software program that makes it easy to build profitable mailing lists.
Squeeze Ninja is more than just a list building tool, it’s an incredible point & click list building system that does everything from creating high response squeeze pages to setting your email marketing on complete autopilot! Check it out at: http://www.SqueezeNinja.com
Final Words
In order for your email marketing efforts to be successful you need to work towards expanding your outreach from day one. Plan ahead – because this will ultimately be the difference between short-term profits and long-term success.
Visualize a wide net that encompasses many different lists that cater to segments of your market. Work towards building a complete email marketing campaign for each segment that includes a squeeze page, incentive offer and a follow-up system of emails that offer informative content, quality material, and important, valuable resources.
Rinse & repeat.
Test out different email subject lines, email frequency, times of day, linking structures, and study what works and what doesn’t. Never stop experimenting and taking risks because in the end, it will be what makes you stand out and leaves an impression in the minds of your audience.
Split testing squeeze pages is an important element of a successful email marketing campaign. Regardless how well you design your site, or how thoroughly you analyze each section of your squeeze page, there is no way that you will be able to accurately predict how well your visitors will respond to your offer, without comparatively testing alternative layouts.
One easy method of testing your pages and evaluating conversion rates is by using Google’s Content Experiments, a free tool within Google Analytics that will help you run simple split tests of any websites you own.
Other Details- 1 Ebook (PDF, DOC), 14 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 12,705 KB