List Building On A Budget MRR Ebook

Table of Contents

INTRODUCTION . 6
CHAPTER 1: WHY A MAILING LIST? ….. 8
Summary: Benefits of email marketing …. 11
CHAPTER 2: CRUCIAL TOOLS FOR BUILDING YOUR MAILING LIST .. 12
AUTORESPONDER .. 13
CHOOSING THE RIGHT AUTORESPONDER …. 15
MORE USES FOR AUTORESPONDERS ………. 18
Summary: Uses of Autoresponders 24
CHAPTER 3: GETTING PEOPLE TO SIGN UP … 25
HOW TO BUILD A SQUEEZE PAGE … 26
Persuasive Writing for a Squeeze Page …. 26
USING INCENTIVES 28
THE QUALITY OF YOUR BRAND …… 30
How to Drive Subscribers …. 32
CHAPTER 4: LIST HYGIENE AND WRITING EMAILS THAT GET OPENED .. 33
LIST HYGIENE ……. 34
Preventing Spam …… 36
Double Opt-In ………. 37
KEEPING PEOPLE ENGAGED 39
THE BEST SUBJECT HEADINGS ……. 40
FOR YOUR CONVENIENCE: A LIST OF SPAM TERMS TO AVOID IN YOUR EMAILS …. 40
Summary: Writing Emails That Get Opened …….. 41
CHAPTER 5: GETTING PEOPLE TO YOUR OPT-IN FORM ON THE CHEAP .. 42
Run a Blog ….. 43
Web Design … 43
Competitions, Giveaways, And Tools …….. 44
In-Person ……. 45
Use a Pop-Over …….. 45
Summary: Getting People to Your List …… 45
CONCLUSION: LIST BUILDING ON A BUDGET 46

Sample Content Preview

The most important thing is not how many followers your brand has. Rather, it is how engaged those followers and, and how much they buy into your brand.

In other words: do people get what your brand is all about? Do they respond to your USP and value proposition? Do they buy into the lifestyle that you are promoting?

Selling is emotional and so it is all about cultivating a feeling from your brand, while at the same time developing a relationship of trust with your audience.

That is why brands that have Facebook pages that simply post about their latest offers don’t drive any sales.

On the other hand, brands that post about things that matter to their audience, and that create amazing content, can drive sales with the click of their fingers!

Email marketing is the ultimate expression of this. When someone hands over their email address, they are inviting you to contact them in a manner that is normally reserved for their close friends and contacts.

People only sign up to mailing lists if they are highly engaged with what you are doing. And then, when they see an email from you in their inbox, they will listen.

This is before we’ve even touched on the fact that email marketing is instant and will even result in a notification on your recipient’s device! That means you can choose the precise time of day they receive your message, which helps to control a number of important variables when it comes to driving sales. Or how about the fact that email marketing can be seamlessly integrated with a number of other marketing strategies, such as Facebook marketing? You can even use your mailing list to control who sees your Facebook Ads PPC campaign! More on this in a moment.

Your objective then, is to build this kind of highly engaged list – a list of potential customers or clients, that you can monetize whenever you need to. And to do so without spending a dime.

Summary: Benefits of email marketing

• Email marketing is not reliant on a third party for your contact management

• Very personal and direct

• Timing is possible

• Engagement is typically high

• Integration with other marketing strategies

• Powerful tools greatly extend potential

Chapter 2: Crucial Tools for Building Your Mailing List

So now you understand the importance of mailing lists, the next question is how you go about building one of your own. Essentially, you are going to need two things: a website and an autoresponder.

A website is something that you should hopefully already be familiar with. Most businesses owners reading this will already have a website of some kind, but in case you don’t, it is recommended that you create a site using WordPress (www.worpdress.org).

WordPress is a completely free Content Management System (CMS) meaning that it lets you control how content is displayed on your website, as well as easily add and remove posts at your leisure.

Essentially, this works like a skeleton or template for your website, providing you with pages and a layout that can then be customized or refined using a little bit of coding or a free theme installation. You’ll need a hosting account to store the files, but other than that, the tool is completely free and endlessly powerful. More importantly, it has a lot of integration with major autoresponders and other software that we will be using. Autoresponder

An autoresponder meanwhile, is a piece of software that will allow you to collect email addresses and then manage them along with the messages that you choose to send out.

This is something that you simply can’t do without if you plan on building and using a large mailing list. That’s because the admin involved would otherwise be overwhelming.

Imagine for a moment that you have a mailing list that you are managing manually that has over 1,000 subscribers. Every day, new people are signing up, and old people are leaving. Simply responding to every request to unsubscribe and then removing that person from your mailing list would start to become a full time job!

Autoresponders handle all these types of things for you – hence the name. Not only that, but they can also provide a number of other useful functions that help with marketing. That includes such things as being able to see whether an email has been opened or not, and even being able to identify which members of your list is “most engaged” and thus most likely to buy from you.

You’ll also use an autoresponders in order to collect your emails in the first place. This is because you will use an autoresponder to create your opt-in form. That form is where your visitors will fill out their details when they want to sign up. Most autoresponders will provide you with a basic designer where you can choose what fields you want (this will include the name and email address but might optionally also ask for other details such as sex, age, etc.).

You’ll then be given a small snippet of code to add to your website, and once you do that, the form will appear in just the same way on your page. Now, whenever someone goes through the process of adding their details and hitting submit, their address will be added to your list.

All that’s left for you to do then, is to direct visitors to that page in the first place, and then convince them to hand over their details. We’ll discuss that over the rest of this book.

Choosing the Right Autoresponder

When it comes to picking an autoresponder, there are a number of popular options:

Aweber (www.aweber.com)

In many ways, Aweber is the biggest email autoresponder out there and is favored by many of the bigger organizations. A good option that will provide you with all the features you could need.

GetResponse (www.getresponse.com)

GetResponse is a professional-grade tool similar to Aweber but the main difference is that it is focussed more specifically on autoresponder sequences. This gives you the most control over scheduled emails and automated responses.

MailChimp (www.mailchimp.com)

Favored by many new start-ups and smaller businesses. This tends to be a little cheaper and has a slightly more welcoming interface. It also has some more advanced features missing however and is a little slower and less polished than the competition.

Other Details

- 10 Articles (TXT, DOC)
- 1 Ebook (PDF), 47 Pages
- 4 Graphics (PNG)
- 1 Salespage (HTML)
- 1 Keywords List (PDF)
- Checklist, Lead Magnet, Optin Page, Social Media Messages, Opt-in Page Headline, Email Swipes, Salespage Headline, Infographic, License Pack
- Year Released/Circulated: 2019
- File Size: 19,538 KB

License Details:

Yes you may giveaway this ebook.
Yes you may resell this product.
Yes you may sell/pass resell rights/master resell rights to this products.
Yes you may edit the squeeze/salespage.
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You may not re-title or edit the contents of this product.
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