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Table Of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Why you need a mailing list . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
You can make money without, but… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Building a relationship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Quick profit opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Immediate One Time Offer (OTO) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Initial report recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Thank you page promotional message . . . . . . . . . . . . . . . . . . . . . . . . 8
Newsletter advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Selling advertising space to others . . . . . . . . . . . . . . . . . . . . . . 9
Sending your own solo endorsements . . . . . . . . . . . . . . . . . . . . . . . . 9
Be prepared! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Get yourself ready . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Do the work in advance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
The tools for the job . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Your domain name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Web hosting account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Your autoresponder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Deliverability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Key considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Opt-ins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Into the sales funnel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Price filtering . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Finding potential subscribers . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Buying leads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Creating your own leads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
What’s the gift? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Where does the subscribe form go? . . . . . . . . . . . . . . . . . . . . 22
Your newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
The format . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
The Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Targeted traffic = subscribers . . . . . . . . . . . . . . . . . . . . . 28
Get writing! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Forum Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Press Releases . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Traffic Exchanges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Paid advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Buying quality leads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
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Introduction
People often wonder why it is so important to their internet marketing business to have a successful and responsive mailing list. Those in the know, however, understand that such a mailing list is the biggest asset that any online business could ever have.
A responsive mailing list equates to guaranteed long-term buyers and customers, which in itself is the equivalent of money in your bank account.
It is no coincidence that the most successful internet marketers, the guys and girls who can genuinely make over $1 million in gross returns in a 24-hour period, have all built huge mailing lists.
In fact, some of these super successful marketers have even gone so far as paying people on an individual basis to join their lists, and that fact alone must tell you just how valuable such a mailing list can be.
Of course, once you have added somebody’s name to your mailing list, then you must have something of value to send to them. For most online marketers, this will be a newsletter or e-zine that they will send out to their subscribers on a regular basis.
It is an important skill to learn to create your own successful newsletter. This will give your subscribers a regular supply of information that you already know they will be interested in. By doing this, you will establish the fact that you are trustworthy and credible and thereby give your subscribers every reason to do business with you in the future.
You should not underestimate, however, the number of marketers who are trying to do exactly the same as you are. There are literally thousands of newsletters and e-zines out there in the marketplace, and it is therefore an extremely competitive area of online business.
You may read many guides and manuals to e-mail marketing and list building that indicate that you should in some way tried to ‘stand out from the crowd’. Unfortunately, such a thing is nearly impossible!
What you can do, however, is make sure that everything you send to your mailing list members has true and genuine value. In this way, you gradually turn your subscribers into your own ‘fan club’ and ensure that they will stick with you even when offered newsletters and e-zines by other marketers.
As you will discover, there are many ways that you can make money from your newsletter, but, in order to this, you have to go beyond the regular average product endorsement that most marketers use.
Of course, such product endorsements can be excellent money spinners, but there are many other ways that revenues can be generated as long as you have a responsive mailing list.
Even your newsletter offers other money making opportunities to you. For example, once you have reached a decent circulation level, with a few thousand ‘copies’ being sent out every time, then you can sell advertising space to other non-competing marketers in your market niche. This is something that we will look at in more detail later.
Other Details- Ebook (PDF), 32 Pages
- Salespage (HTML)
- Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 7,898 KB
License Details:
YES] Can be packaged with other products
[YES] Can be offered as a bonus
[YES] Can be edited completely and your name put on it
[YES] Can be added to an e-course or autoresponder
[YES] Can be added to membership sites
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[NO] Can be offered through auction sites
[NO] Can sell Private Label Rights