List Detonator Personal Use Ebook

Table of Contents

1.0 INTRODUCTION ………… 7
2.0 THE FUNDAMENTALS OF EMAIL MARKETING SUCCESS ……………………………………………. 8
2.1 THE FORMULA FOR LIST BUILDING SUCCESS…………………………………. 8
2.2 DOLLAR LIST VALUE ………………….. 8
2.3 MAXIMIZED LIST OF BUYERS ……… 8
2.4 MAXIMIZED OPEN RATE (OR) …… 9
2.5 MAXIMIZED CLICK THROUGH RATE (CTR) …………………………………. 10
2.6 MAXIMIZED CONVERSION RATE .. 10
3.0 AUTO RESPONDER SETUP & OPTIMIZATION ……….. 13
3.2 CREATE A WEBFORM ……………….. 13
4.0 SQUEEZE PAGE SETUP & OPTIMIZATION………………….. 15
4.1 SQUEEZE PAGE SAMPLE: ………….. 15
4.2 STEP 1: IDENTIFY THE TARGET MARKETERS NEEDS, WANTS, PROBLEMS AND DESIRES ……………….. 18
4.3 STEP 2: CREATE THE LEAD MAGNET …………………………………………… 21
4.4 STEP 3: CREATE THE GRAPHICS .. 23
4.5 STEP 4: INSTALL WORDPRESS AND OPTIMIZE PRESS …………………. 23
4.6 STEP 5: SELECT WHICH SQUEEZE PAGE TEMPLATE SUITS YOUR PROJECT …………………………………….. 24
4.7 STEP 6: ADD YOUR GRAPHICS TO THE SQUEEZE PAGE ……………….. 30
4.9 STEP 8: WRITE YOUR SUB HEADLINE …………………………………………. 34
4.10 STEP 9: WRITE YOUR BULLET POINTED LIST …………………………… 37
4.11 STEP 10: WRITE YOUR CALL TO ACTION ………………………………….. 42
4.12 STEP 11: ADD ‘CALL TO ACTION’ ARROWS ………………………………. 42
4.13 STEP 12: ADD YOUR WEB FORM BOX ………………………………………. 46
4.14 STEP 13: ADD A SUITABLE BUTTON IMAGE ……………………………… 50
4.15 STEP 14: ADD A SOCIAL SHARING PLUGIN ……………………………….. 52
4.16 STEP 15: IMPORTANT FORMATTING RULES ……………………………… 52
4.17 STEP 16: ADD A SPLIT TEST SCRIPT …………………………………………. 53
4.18 STEP 17: ADD AN EXIT SCRIPT 54
5.0 STRATEGIES TO EXPLODE LIST SIZE …………………………. 55
5.1 STRATEGY # 1: PUT YOUR WEB FORMS EVERYWHERE ………………. 55
5.2 STRATEGY # 2: EXIT TRAFFIC ….. 56
5.3 STRATEGY # 3: POST CLICK CAPTURE …………………………………………. 62
5.4 STRATEGY # 4: AMAZON BAIT METHOD ……………………………………… 67
5.5 STRATEGY # 5: DOWNLOAD PAGE GIVEAWAY …………………………….. 69
5.6 STRATEGY # 6: FACEBOOK FANPAGE ………………………………………….. 71
How to Create A Money Making Fanpage …………………………………… 74
5.7 STRATEGY # 7: PROMOTE OTHER PEOPLE’S WEBINARS …………….. 74
5.7.2 Agree With The Webinar Vendor Suitable Time and Dates ……………. 75
5.7.3 Get Webinar Vendors To Agree To Use Double Subscriber Script ………………………………….. 75
5.7.4 Send Traffic To The Webinar Squeeze Page …………………….. 76
5.7.5 Follow Up ……………………………….. 76
5.8 STRATEGY # 8: TWITTER …………. 76
The Process ……………………………………… 77
5.9 STRATEGY # 9: SHORT REPORTS ON WARRIOR FORUM ……………… 88
5.10 STRATEGY # 10: SOLO ADS ……. 89
5.11 STRATEGY # 11: AD SWAPS ….. 93
5.12 STRATEGY # 12: VIRAL LIST BUILDING …………………………………….. 94
5.13 STRATEGY # 13: CONTESTS …… 96
5.14 STRATEGY # 14: CHARITY / FUNDRAISING ……………………………. 100
5.15 STRATEGY # 15: STRATEGIC FORUM FOOTER TAGGING ………… 101
5.16 STRATEGY # 16: TURN UNSUBSCRIBES INTO NEW SUBSCRIBERS …………. 103
5.17 STRATEGY # 17: PUT ALL YOUR PRODUCTS ON ALL AFFILIATE NETWORKS ……………………………. 105
5.18 STRATEGY # 18: USE WP LIST DETONATOR …………………………. 107
6.0 MAXIMIZING YOUR OPEN RATE OR…………………………. 110
6.1: INSTRUCT SUBSCRIBERS TO ADD YOUR EMAIL ADDRESS TO THEIR ‘SAFE LIST’ ………………………… 110
6.2: ALWAYS DELIVER THE DOWNLOAD LINK TO THEIR EMAIL ADDRESS ……………………………………….. 114
6.3 THE SUBJECT LINE …………………. 114
6.3.1 The F.U.D Principle …………… 115
6.3.2 The Shock Factor ………………. 115
6.3.3 The ‘Info Packed’ Principle 116
6.3.4 The Freebie Principle ……….. 117
6.3.5 The Scarcity Principle ………. 117
6.3.6 The Nonsensical Approach 117
6.3.7 The Odd Numbers Approach ……………………………………………… 118
6.3.8 Ask A Question……………………. 118
6.3.9 The ‘What The Hell Do You Mean’ Principle ………………….. 118
6.3.10 The Prefix Subject Line re: / fw: / [imsp] ……………………… 118
6.3.11 Incomplete subject lines…. ……………………………………………….. 119
6.4 CAPITALIZING ON FIRST LINE PREVIEW …………………………………….. 119
6.5 SUPER OPTIMIZING YOUR FROM FIELD……………………………………… 120
6.6 DEVELOP A RELATIONSHIP WITH YOUR LIST …………………………… 122
6.7 SEND BOTH HTML & PLAIN TEXT EMAILS ………………………………. 123
6.8 CHECK YOUR SPAM SCORE …… 124
6.9 SPLIT TEST TO A LIST SAMPLE BEFORE SENDING OUT TO YOUR FULL LIST……………………………….. 125
6.9.1 Step by Step Instructions for A Broadcast Split Test ……. 126
7.0 EMAIL STRUCTURE & PERSUASIVE WRITING ……….. 130
7.1 HTML OR PLAIN TEXT ………….. 130
7.2 LINE WRAPPING …………………….. 130
7.3 THE SALUTATION …………………… 131
7.4 THE PARAGRAPH STRUCTURE .. 131
7.4.1 The Opening Paragraph ….. 132
7.4.2 The Body Paragraph ………… 132
7.4.3 The Closing Paragraph ……. 132
7.5 LINK STRUCTURE & PLACEMENT ………………………………………………. 132
7.6 PERSUASIVE WRITING …………… 134
7.6.1 The Pain Versus Pleasure Principle ………………………………….. 134
7.6.2 Relate to the reader by identifying their problem ……….. 134
7.6.3 Agitate the readers anguish by rubbing salt in the wounds ……. 134
7.6.4 Present the solution to the problem …………………………………. 135
7.6.5 The 3 Yes’s …………………………… 135
7.6.6 The Get On the Bandwagon Technique …………………………… 135
7.6.7 Testimonials ……………………….. 135
7.6.8 The ‘If this person can do it anyone can’ Technique ……. 135
7.6.9 The Exclusivity Factor ……… 136
7.6.10 The Puppy Dog Close ……… 136
8.0 POWER WORDS THAT SELL ……………………………………… 137
9.0 HTML NEWSLETTER DESIGN ……………………………………. 139
10.0 SELF PERPETUATING SALES FUNNELS …………………. 147
11.0 POWER TACTICS TO INCREASE EMAIL RESPONSIVENESS …………………………………….. 151
11.1 USING THE VIDEO BLUFF TECHNIQUE …………………………………….. 151
11.2 PUTTING TESTIMONIALS IN THE EMAIL ………………………………….. 152
11.3 USING A PS WITH THE FUD PRINCIPLE ………………………………….. 152
11.4 PHRASING THE CALL TO ACTION AS A MAJOR BENEFIT ……………. 153
11.5 OFFER A FREE BONUS ……….. 153
11.6 USE HTML FORMATTING ……. 155
11.7 MY SECRET EMAIL MARKETING TEMPLATE …………………………… 157
12.0 LIST SEGMENTATION ………………………………………………. 161
12.1 HOW TO SEGMENT CUSTOMERS ……………………………………………… 161
12.1.1 To Use Web Page Tracking: …………………………………………….. 162
12.1.2 To Use Goal Tracking: ……. 162
13.0 AWEBER TIPS & TRICKS FOR BOOSTING RESPONSIVENESS ………………………………… 165
13.1 SET THE AUTOMATION RULE TO ADD ALL SUBSCRIBERS TO YOUR MASTER LIST. ………………………… 165
13.2 TURN OFF DOUBLE OPT IN …. 167
13.3 DELIVER DOWNLOADS VIA AUTO RESPONDER AND NOT VIA A THANK YOU PAGE …………………… 169
13.4 SEND TO UNOPENS ……………… 169
13.5 TRACK YOUR OPEN RATE AND CLICK THROUGH RATE …………… 171
13.5.1 For Broadcasts ………………… 172
13.5.2 For Follow Ups ………………… 173
13.6 GET AWEBER TO PURGE SUBSCRIBERS THAT DON’T OPEN YOUR MAIL …………………………………… 173
13.6.1 To erase your ‘undeliverable subscribers’ and ‘unsubscribes’: …………………………………… 174
13.6.2 How Can I Remove Inactive Subscribers From My List? ……….. 176
14.0 LIST BUILDERS INNER CIRCLE SECRETS ………………. 179
14.1 EPC IS ALL THAT COUNTS ….. 179
14.2 FOCUS YOUR EFFORTS ON PROMOTING CONTINUITY PRODUCTS ………. 179
14.3 PROMOTE QUALITY PRODUCTS ONLY WITH A PROVEN TRACK RECORD ………………………………….. 179
14.4 CONTROL YOUR EMAIL FREQUENCY ………………………………………… 180
14.5 CONSIDER THE AFFILIATE NETWORK YOUR PROMOTING ………. 181
14.6 ALWAYS SEND OUT A TEST EMAIL …………………………………………. 181
14.7 MAIL FREE & LOW PRICES OFFERS AT THE WEEKEND………… 181
14.8 MAIL PROMOTIONS WITH A SEASONAL SLANT ………………………. 182
14.9 USE TRACKING LINKS EVERYWHERE………………………………………. 182
14.10 EMAIL BETWEEN 6AM – 9AM ………………………………………………. 182
14.11 USE AUTO-RESPONDER SWAPS …………………………………………….. 183
14.12 ALWAYS WRITE YOUR OWN EMAILS ……………………………………. 183
15.0 MAXIMIZE YOUR CONVERSION RATES …………………. 185
15.1 THE FIT OF THE OFFER TO YOUR LIST ……………………………………. 185
15.2.1 How To Find What’s Converting Well on JVzoo ………….. 186
15.2.2 How To Find What’s Converting Well on Warrior Plus ……… 189
15.2.3 How To Find What’s Converting Well on Clickbank ….. 190
16.0 HOW TO OVERCOME PROBLEMS WITH GMAIL TABS ……………………………………………. 193
16.1 THE PROBLEM …………………….. 193
16.2 STRATEGY # 1: REALIZE BLACK HAT WON’T WORK ……………… 196
16.3 STRATEGY # 2: GET THEM TO DRAG AND DROP YOUR MAILS TO THE ‘PRIMARY TAB’ ……………. 196
16.4 STRATEGY # 3: GET THEM TO TURN OFF TABS …………………….. 199
16.5 STRATEGY # 4: GET INTO THE ‘SOCIAL’ TAB …………………………. 201
16.6 STRATEGY #5: EMBRACE THE ‘PROMOTIONS’ TAB ………………… 202
16.8 STRATEGY # 7: ELECTRIFY YOUR ‘FROM’ FIELD …………………….. 211
16.9 STRATEGY # 8: THE ART OF THE PRESELL ……………………………. 215
16.10 STRATEGY # 9: BLENDED CALL TO ACTIONS ……………………….. 217
16.11 STRATEGY # 10: CREATE AN APP AND USE PUSH NOTIFICATION …… 217
17.0 CONCLUSION …………. 219
18.0 MY OTHER TITLES .. 220

Sample Content Preview

1.0 Introduction

Firstly I’d like to thank you for investing in ‘List Detonator V2.0’, the ultimate guide to list building and email marketing.

You clearly realize that the list is the asset, so I commend you for taking steps towards nurturing that asset. In fact I’ve no doubt that you’ve heard it said time and time again that ‘the money is in the list’, but that is one hell of an over-simplification.

In an era of sophisticated spam filters, GMAIL TABS and inboxes full of junk mail, it is becoming increasingly difficult for email marketers to cut through the noise. Since I wrote List Detonator V1.0 Google has gone on the rampage against email marketers, introducing first ‘Priority Inbox’ and later GMAIL TABS.

Capturing an email address and sending targeted promotions is no longer enough to make decent money with email marketing. You have to get savvy or you will get eaten alive out there.

Unless you are differentiating yourself from other marketers, by over delivering to your list, and building a quality relationship with each subscriber, you will continue to get ‘Unsubscribe Notifications’.

Furthermore, savvy subscribers are now setting up ‘filters’ on email clients like Gmail so that your incoming mail is diverted to a folder with your name on it, and skips their inbox altogether. You might be lucky if many of them check that folder ‘once a month’.

Furthermore many customers have a dummy ‘subscribe’ email address that they use to enter into squeeze pages in order to get access to lead magnets and purchased products. This is an email address they rarely use, other than to get download links.

All these factors combine to significantly reduce your open rates, which reduces your click through rates and thus your commissions.

List Detonator V2.0 re-engineers email marketing from the ground up. It’s built on the philosophy of building a buyers list, capturing accurate email addresses, building a quality relationship with that list, over-delivering through quality content and using ninja tactics to explode open rates, click through rates and ultimately your commissions.

I am active in over 30 different niches, and having split tested every technique listed (post GMAIL TABS) within the following chapters I can say with confidence regardless of your niche you will build a bigger more responsive list, in the fastest time possible, if you put the following strategies into action. So without delay lets get right down to business!

Other Details

- 1 Ebook (PDF), 220 Pages
- Bonuses
- Year Released/Circulated: 2014
- File Size: 10,860 KB

License Details:

You can use this product but you cannot sell it nor give it away.