List Monster Plr Ebook

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Capturing Exit Traffic

Just like you’d rush after those 97 customers in your grocery store, you should also capture those people who are leaving your websites and blogs. You don’t want to just let them go, because once they go, they are likely to never come back!

You need to capture as much of your exit traffic as possible onto a mailing list. That way, if someone is leaving your site without buying anything, you still have a chance to sell them something later.

You’ll want to set up a squeeze page that makes them some kind of compelling offer. You’ll want to include a great freebie that seems incredibly valuable, so that very few people could refuse.

Once people are convinced to join, you need to start making use of them right away. The best way to do this is to create an email series that will be sent to your prospects on an automated basis after they join your list. This is usually a continuous series that presents a large amount of information spaced out over seven emails, one sent each day.

The main reason you want to space these emails out daily is so your list members get to know you and don’t forget about you. They will start to be conditioned to receiving regular emails from you, and they may even look forward to them if you’re giving them good information.

Interest in your newsletter is almost always at its highest right after someone subscribes to your list. As times goes on, your emails will probably become less effective. So you’ll want to make the most of your subscribers as soon as they join.

For this reason, you want to keep the content (and offers) coming regularly so they don’t forget you or lose interest. Pitch your product in the very first email you send out, and keep pitching it often.

You’ll hear some marketers telling you not to promote to your list right away. They say you should send them a lot of content first. But that only accomplishes one thing: to make your subscribers expect everything free.

Plus, why would you withhold products from them that could really change their lives? Why would you knowingly keep these people from getting help with problems they may be having?

Obviously, you’ll want to start building a meaningful relationship with your subscribers, but you don’t have to forgo promotion to do it. Just include your promotions along with your content.

Use a Thank You Page

You must maximize every single bit of real estate you have, and the page prospects see after they subscribe to your mailing list is no exception. Most people simply send people to a simple page thanking them for subscribing after they join and reminding them to check their email to confirm their subscription, but instead, you should use that valuable space to promote an offer.

An interesting way to do this is to make them an offer they can’t refuse. It needs to be more compelling than whatever they just saw, because they’ve been captured upon exiting your site, meaning they did not buy. This should be a product that has very high perceived value but it priced so low it becomes a no-brainer.

Redirect Unresponsive Traffic

If someone hasn’t responded to your initial sales page and didn’t join your mailing list, you still shouldn’t give up on them entirely. You have one last option to try to get a sale out of them.

You can either redirect this traffic to another single offer, perhaps an affiliate link that ties in with the theme of your original sales page but presents something differently than you do, or you can send them to a “Recommended Resources” page that lists several other products they may be interested in.

Basically, this is your last-ditch effort. It’s now or never, and it’s time to try to get them to respond in some way. You can test and tweak this page and try to get it to convert as well as possible, but any response is better than just letting all that traffic go without a fight.

Maximize your Opt-In Funnel

Okay, you’ve learned the basics of capturing your exit traffic onto your opt-in list. Now it’s time to really get into the nitty-gritty of how to maximize conversions on your squeeze page
There are two main elements for this:

1. A compelling and valuable product that will be irresistible to prospects.

2. A convincing squeeze page.

Baiting the Hook

The first thing you need to do is bait your hook. This means crafting a quality product you can give away in exchange for people opting in to your list. This can’t be some throwaway. It must be compelling.

Let’s take a look at the best ways to craft a truly effective giveaway product for your offer.

1. It must be easy to deliver on an automated basis. Never offer a service or something that must be shipped. If you happen to get thousands of subscribers at once and can’t deliver, you’ll ruin your reputation.

2. It must tie in closely with your paid products. It’s no use putting up a weight loss freebie if you’re selling acne treatment products. Sure, some crossover will happen, but your list will be vastly more responsive if you keep a tight rein on your niche.

3. It must be valuable. Yes, it’s free. But people aren’t going to give you their information if you aren’t giving them something they find useful or valuable. Make sure you’re giving away something people might be willing to pay for, because remember, they’re still paying you by trusting you with their email address.

4. It must be desired. Sure, you shouldn’t give away your best secrets in your freebie, but it should still be something they want. Otherwise, they aren’t going to bother subscribing to your list to get it.

Other Details

- 1 Ebook (PDF, DOC), 20 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 26,298 KB