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Table Of Contents
INTRODUCTION ……………………….4
WINNING HEADLINES ………………6
CONTROVERSIAL HEADLINES:……….6
INFORMATIVE HEADLINES …………….9
DIRECT HEADLINES ………………….11
“HOW TO” HEADLINES ………………12
QUESTION HEADLINES ………………14
THE COMMAND HEADLINE ………….16
WINNING COPY PHRASES ……..18
PHRASES TO GET YOUR READER’S ATTENTION ………18
PHRASES TO GENERATE READER INTEREST……..20
WINNING CALL TO ACTION PHRASES…………24
Subtle Calls to Action…………..24
Motivational Calls to Action…..25
Direct Calls to Action …………..27
WINNING PHRASES – GENERAL USE……..28
Blog Posts………………………….29
Forum Posting ……………………29
WINNING WORDS …………………..31
WORDS THAT EVOKE POSITIVE EMOTIONS ……..31
WORDS THAT EVOKE CURIOSITY …32
WORDS THAT TRIGGER ACTION (AND INDUCE SALES)….32
CONCLUSION…………………………34
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Introduction
When it comes to selling products, you have to be careful with your words. You can’t just pitch a product to your customers using the same tone, mood, and phrases as you would to make a suggestion to a friend. And you can’t discuss the features of a product like you might in a letter or an email.
That is, when you pitch your work or the work of another business owner, you have to choose your words carefully. You have to select words and phrases that will instruct the reader to think and act in a way that will eventually result in them buying your products.
How can you do this? There are a number of tricks. Some involve inserting certain “psychological trigger” words into your copy. These words will generate some association in the reader’s mind, which will compel them to act in a specific way. For instance, you might use the word “shocking” or “scientifically proven” in a salesletter headline to draw in the attention of a reader.
Other Details- Ebook (PDF), 34 Pages
- Salespage (HTML)
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- Ecover (JPG)
- Year Released/Circulated: 2011
- File Size: 2,068 KB