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Market Ignition
…Understanding Market Sophistication
Let’s talk sophistication. How many similar products has your market been told about before? A market evolves like an animal species does over millions of years. Over time markets adapt and become more intelligent like a living breathing, organism.
In our time and age, information flows much faster than it ever did in the past. As time goes on, this flow of information will continue to speed up. This means markets will mature much faster. What do Imean when I say “market maturation?” Example:
What if I told you that you could get into a piece of machinery that will move across country at over 60 miles per hour!? In fact, you could get from Los Angeles to New York in only several days! Pretty incredible right? Of course not, the car was invented over 100 years ago. That appeal would have been incredible in the 1850s. But an ad with those type of hooks/angles and themes today would be laughed at.
Other Details- 1 Ebook (PDF), 3 Pages
- 1 Ecover (PNG)
- Year Released/Circulated: 2014
- File Size: 477 KB
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