Marketing With Kindle Personal Use Ebook

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Social Media

Social media is also a big part of your strategy. You don’t have to spend hours maintaining your accounts each day, but you should become known in the genre you are targeting. You want to build relationships with readers and other authors. Social media will help foster these relationships and help drive traffic to your website.

I suggest you sign up for a Twitter account, using your author name. Include your website’s address in your profile, along with a compelling personal photo (or the photo you’re using for your pen name) and background graphic. Start to find and follow others in your niche and genre. Find lists people have created that are relevant to your genre. Many people will follow you back. Retweet and respond to others’ tweets– you want them to notice you. Tweet about what you’re writing, what’s going on in your life, quotes you like, and more. Really make it personal, interesting, and fun. Do this for around 10-15 minutes per day and you’ll soon have built up a great following on Twitter.

You should also create a Facebook page for your author name and brand. You can post about what you’re working on, what’s going on in your day, and share interesting graphics and others’ posts. You can post on relevant pages as your own page. Make sure your page name is interesting and descriptive. People won’t tend to click through to your page if it’s just your name (assuming you’re not already well known). Put something like “Your Name– Juicy Paranormal Romance Author.” You’ll get many more people clicking through to learn more about you and hopefully liking your page.

Don’t forget to link to your website from your social media accounts. Tweet and post about your free book download (in the hopes of getting people to visit your site and opt in to your list). Post from your site to your social media accounts as well– you want to link everything together to help people find you and get to know you.

The thing to keep in mind with social media is that it’s about relationships. It’s not about spamming your book or your link. You need to get to know people in your niche and your genre and help them get to know you. This can be fairly time consuming at first. Just go in with a plan, don’t get distracted, and allow your presence in social media to build up over time.

Book Sites

There are a variety of different author, reader, and book sites you can join to help people get to know you and your books. These sites are perfectly targeted so you’ll be able to find those who are interested in what you have to share. Some of these sites allow you to advertise your book (like when it’s on sale or free) and others allow you to run book giveaways. This can be a great way to get additional reviews (it’s very important to have these) and exposure.

For now, I’ll just cover two of the most important ones. GoodReads and LibraryThing.

Here is where you can read all about the GoodReads author program: http:// www.goodreads.com/author/program

They offer a variety of ways for you to get additional exposure. I recommend you take advantage of all of them.

LibraryThing has some similar features for authors that you can take advantage of. Here is more information about what they offer to authors: http://www.librarything.com/about/authors

Again, I recommend you take advantage of all of what they have to offer. It can really help you break into the community and get you a lot of exposure for next to no cost.

The Importance of List Building

Earlier, I mentioned that you should put an opt in form on your website. That’s so you can collect email addresses you can mail with special offers, new books, new blog posts, free books, and more.

List building should actually be the focus of all your marketing. You don’t just want to get people to visit your website one time. That’s lost traffic. You want them to visit time and time again and to buy all of your books. But, they have to get to know you first. The best way to make that happen is to build a list.

This is something traditional publishers still get wrong. They neglect list building specifically for authors. When they do it, they don’t do it in an enticing way, particularly for new authors. You might sign up for a David Baldacci email list because you really enjoy his work…regardless of whether you’re getting anything in return. You’re a lot less likely to do the same for authors you don’t know. That’s the boat you’re in when people hear about your work or see your opt in form. You have to give them a great reason to do so. You need to optimize your opt in form and emails.

Optimize Your Opt In Form

Your autoresponder company will do a good job of helping you create the look of your opt in form. I want to make sure you don’t go over the top with the options and information you choose to collect from your site visitors, though. I’ve seen author’s opt in forms where they ask for things like your phone number and home address. That is completely unnecessary. Really, all you need is the email address.

Make sure you include enticing text as the headline. The benefit of them opting in is that they will receive a free download (or whatever you have decided). Make that very clear so they opt in. Think about it from their perspective– what’s going to get them to enter their email address?

Creating a Squeeze Page

A squeeze page is a page with minimal, enticing text and an opt in form. It has one purpose–to get people to opt in to your list. Ideally, it won’t have any other links or anything distracting at all. You can send people to this page from social media sites and other sites you list your email address on.

You may not be familiar with copywriting, but it will serve you well to familiarize yourself to it. Your squeeze page should include a headline and some bullet points that spell out the benefits of opting into your list. If they are getting a fiction book, you might put a very small amount of story there and ask them to opt in to receive the rest. Do whatever you need to do to whet their appetite so you get the opt in.

Writing Autoresponder Emails

There are two different kinds of emails when it comes to email marketing. There are autoresponder emails that are designed to be sent according to when someone has opted in. Someone can opt in on Monday and get message one while someone else opts in on Wednesday and gets message one.

I suggest you include a welcome email, complete with their freebie book or other download (whatever you promised them). Introduce yourself and let them get to know you a little bit. You can schedule several of these emails to go out one day after the next. You can space them out further if you want. That’s what’s brilliant about having an autoresponder service– it works on autopilot for you.

Give them a lot of value throughout the messages. Try to leave cliff-hangers and enticing thoughts throughout to get them ‘trained’ to read the next one you send out. The goal is to get them to love what you send out through these autoresponder emails so they read your broadcast emails as well.

Writing Broadcast Emails

Broadcast emails are typically more ‘of the moment’ than autoresponder emails. These go out to everyone at the same time. You’ll use the broadcast email function on your autoresponder service whenever you have a special offer, a thought you want to share with your list, a new blog post, or whatever you like. Don’t hesitate to inform your subscribers about your new and upcoming releases– link them directly to the Amazon page to buy. That’s the whole goal of having a list, and it will drive your sales up dramatically. Often, all people need is a reminder to buy and they’ll rush right over to do it.

If you have people from your email list buying it will zoom you up in Amazon’s charts– leading to more people buying and more people checking out your website and opting in to your list. That’s why I consider this a snowball strategy. It gets easier to make sales and reach bestseller status every time you release a book.

What to Put in the Book to Get People to Buy

This is one of the biggest things I see authors and publishers getting wrong. They include the book in the Kindle file…and only the book. You’re missing out on huge sales opportunities if you do that.

Other Details

- 10 Articles (PDF)
- 1 Ebook (PDF), 12 Pages
- Reviews
- Year Released/Circulated: 2016
- File Size: 5,406 KB

License Details:

This is for your personal use only - cannot be sold not given away.