Mastering Sales Funnel PLR Ebook

Table of Contents

Introduction
Chapter 1: Be In-charge of the Buying Process
Chapter 2: It All Starts At The Squeeze Page
Chapter 3: Present a Directly-Related PAID Product Deal
Chapter 4: This is the Time to Slip in an Upsell or Downsell Offer
Chapter 5: Set Up Your Autoresponder Follow-Up Sequence
Chapter 6: Performing Through Testing to Ensure that Your Funnel Works Perfectly
Chapter 7: Launch Your New Product
Conclusion

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Chapter 2: It All Starts At The Squeeze Page

The very start of your sales funnel needs to begin with the squeeze page. A squeeze page is just a Web page that offers the visitor something of value, such as a report on a specific topic of interest, in return for the person’s contact information (usually the person’s name and email address).

The idea behind the squeeze page is to entice the visitor to willingly give up his/her name and email address so that you can follow up with him/her later with other relevant and useful information so that you can build a relationship with him/her and show that you are an expert in this industry or niche.

Once the person feels comfortable with you and feels you know this industry or niche well, he/she will be more likely to purchase the offers you recommend to him/her. These offers should consist of your own products, as well as affiliate offers that you endorse.

Of course, as mentioned before, the greatest online profits come from products you own, so you really want your subscribers to become comfortable with you so that they will purchase the offers in your sales funnel.

This is where the bulk of your profits will come from and, if you build the relationship properly and don’t abuse their trust or time, it’s certainly possible that they will purchase from you repeatedly whenever you offer a product offer of relevance to them. This is how you can build your online income over time.

Therefore, you need a product that you can offer to your squeeze page visitor for free in order for him/her to be willing to give up his/her contact information. You can either create this product on your own, use outsourcers to create it, and/or use private label rights (PLR) products to create it.

The main point is that the information must be valuable to the subscriber and the squeeze page must indicate exactly what the prospect will be getting when he/she submits his/her contact information.

Therefore, if you plan to provide a mini-report or mini-ebook on how to get more qualified traffic to your website, your squeeze page must indicate this, and your autoresponder needs to send the link to download that report or send an email with the attached file as soon as the subscriber has sent his/her contact information (known as single opt-in) or after he/she has confirmed that he/she wants the report (known as double opt-in).

If the information sounds valuable to the subscriber, he/she will be willing to give up his/her contact information.

If it doesn’t, he/she likely won’t, so the free gift must be something that the subscriber wants to find out about so that he/she will give up his/her contact information.

Note that the information you provide in this free report should be useful to the person, but it should NOT include everything about the topic in question.

If you include all of the information in that free report, they’ll have no reason to buy any of your related offers, which is exactly the ultimate goal you have in mind for them.

Thus, the free report needs to be useful and valuable to where it gives them some insight into the problem or issue they are having, but also indicate or imply that you have more valuable information for them to consider acquiring by visiting your main product’s sales page, the link of which should be at the end of your free report so that they can find out more about it and purchase it.

Chapter 3: Present a Directly-Related PAID Product Deal

After the subscriber has input his/her contact information into your squeeze page, he/she should be taken to a Web page that states that the free report he/she signed up for is on its way to his/her inbox.

This is the beginning of your relationship with this subscriber; you need to use good email marketing practices in order to build the relationship further and convince the prospect that you are a respected and knowledgeable person in your industry and that the prospect can trust you, the information you provide, and the offers you present.

Research has shown that it takes at least seven contacts with a prospect before he/she is willing to buy a paid offer. This means that you need to make contact with that person at least seven times before you can reasonably expect the person to push the “buy” button on your offer.

Now, some prospects will be willing to purchase before seven contacts are made, some will only be willing to do it after more than seven contacts are made, and some will not be willing to buy period. It varies depending upon the person, his/her way of thinking, and his/her situation.

Still, with virtually all sales that you make, good email marketing practices and building the relationship are key to making those sales.

Expecting a prospect to just become a lifelong customer overnight or after one to two emails is very unlikely.

Therefore, you need to provide more valuable information in your follow-up emails after he/she has downloaded your free report.

You need to follow up with him/her to ensure he/she has gotten the report, provide additional information on the problem or issue, and gently hint that the main product offer in your sales funnel is the key to solving the problem or issue in question.

You also should let your email subscriber know that you are available to answer any questions he/she might have about the issue or problem, as this will encourage him/her to reach out to you for advice and help. By offering advice and help for free, this will further strengthen the idea that you are an expert in your field and that your paid main product offer will be even more helpful and useful to the prospect than the free report he/she downloaded was.

Over time through good email marketing follow-up, some of your prospects will be ready to purchase your main product offer. This is why it is vital that you put a link to your main product offer in each email you send.

Note, though, that you should not “hard-sell” or aggressively promote your product in each follow-up email you send; rather, you should only “hard-sell” in one to two emails at most in a 7-part email follow-up sequence.

The other emails should just provide information on the problem or issue and some steps to help remedy the situation, along with a link to your main product offer at or near the end of the email.

Most people are not fond of “hard selling” or aggressively marketing products; this is why you cannot afford to do this too often in your emails or you risk losing the subscriber entirely, as it’s likely he/she will unsubscribe using the link in the email.

If this happens, you will likely lose the opportunity to connect with that subscriber and make him/her a lifelong customer forever. Thus, you cannot hard-sell your main product offer; providing important information and helping to educate the prospect is key to convincing the prospect that your main product offer is worth purchasing.

Once the prospect has come to the realization that your main product offer is worth purchasing, he/she will click onto the link in one of your emails and purchase your offer.

Other Details

- 1 Ebook (PDF, DOC), 20 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2021
- File Size: 24,149 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites