Membership Site Continuity Gold MRR Ebook

Table of Contents

Introduction ….. 5
A Recurring Income Membership Model …. 6
Different Types of Products To Sell ….. 7
Pricing Points And One-Dollar Trials … 9
Membership Site Platforms and Plugins …12
How To Simplify The End User Experience …..14
Get New Members To Join While Focusing On Retention ….16
General Maintenance And Customer Support .18
Conclusion 20

Sample Content Preview

Different Types of Products To Sell

When it comes to membership sites, there are several different types of products you can sell. You can sell a content-based membership site, which is a site that has content focused on a specific topic or industry. For instance, you could have a membership site that is focused around Internet marketing. Or, you could have a membership site that is focused on one specific aspect of a topic, such as email marketing or social media marketing. You can make the membership site as subject-specific as you want, but you have to make sure you don’t limit the topic too much or you may have trouble trying to keep the membership site updated with new, fresh material for your paying members to use and benefit from.

Such a site would have useful information in it from the very beginning of the site’s creation. Over time, more useful information would be added; this is the enticement for people to remain paying members of the site. If they don’t remain paying members of the site, they will not get access to new information on the site as it is released, as they will lose access to the site.

Another type of membership site you can create is one focused around software products that help paying members conduct tasks more easily. For instance, you could have a membership site focused on Internet-marketing-related software programs that enable paying members to more easily conduct keyword research, email their lists, curate content to use in articles, blog posts, and ebooks, post to their social media accounts, etc.

Just as with content-based membership sites, there would be some software products available from the very beginning of the site’s existence. Over time, more software products would be added. In addition, updated versions of the software programs would be made available to paying members, often with additional features versus older versions. Just as with content-based membership sites, if paying members stop paying for access, they lose access to the site and access to the software programs.

Another example of a membership site is one where articles and other content are presented in the form of articles and/or blog posts that paying members can use as they see fit, often referred to as private label rights (PLR) content. Paying members can continuously access the site and use the content within the terms and conditions that the membership site lays out when the customer pays for access. As with any membership site, if the paying member stops paying for access, he/she loses access to the site and the content within. Thus, he/she can no longer use the content according to the terms of the membership.

The key to any successful membership site is providing continuous value over a long period of time. You must be able to continue providing value in order for paying members to see the value in continuously paying for membership. If the membership site’s value and usefulness drop in the eyes of the paying member, he/she will choose to stop paying for access, and, thus, you will have lost that customer, both in terms of the relationship and in terms of the present and future profits he/she would have brought you.

Thus, you must know your target market’s wants and needs and be able to supply them with tools, resources, and/or content to fill those wants and needs. You must stay updated on your industry’s challenges and problems and be able to find ways to remedy or solve those challenges/problems in order for paying members to remain members of your site.

Pricing Points And One-Dollar Trials

A common issue for many Internet marketers looking to create membership sites is, “what price should I charge for access?” There is no one right answer for this; you must know the target market you are serving, how much they value the content and/or resources you are providing to them, and what competitors are charging for similar sites with comparable content and/or resources.

Additionally, you must consider whether you will only have one level of access for members or more than one. This will determine whether you will charge one or more monthly or annual prices. Of course, the lowest monthly and/or annual price will get the least amount of access to the site and the content and/or resources within, while higher-priced monthly and/or annual prices will get greater amounts of access to the site’s content and/or resources.

For example, there are membership sites that provide some Internet marketing products and/or content to members paying the lowest monthly and/or annual price. In some cases, that price could even be free. Oftentimes, this membership level is called “basic” and only allows access to a specific number of products and/or content within the site. In addition, benefits to “basic” members are very limited.

Higher-priced levels are often referred to as “silver,” “gold,” and “platinum,” with each higher level of membership giving the paying customer access to more products and/or content and providing him/her with more benefits (such as getting a higher affiliate commission when promoting membership to the site, etc.).

Pricing for each membership tier will vary, but as mentioned before, the basic membership of a website can be as low as free. In other cases, basic membership is usually no higher than $9.99/month, since paying members only get limited products, content, and/or benefits to use.

Silver memberships provide members with more products, content, and/or benefits to use; thus, these memberships will often cost between $19.95- $29.99/month. Gold memberships provide members with even more products, content, and/or benefits to use; thus, these memberships will often cost between $29.95-$49.99/month. Platinum memberships usually provide members with all of the products, content, and/or benefits a membership site has to offer; thus, these memberships will often cost between $49.95-$199.99/month. Depending on the value of the products, content, and/or benefits, platinum memberships of some membership sites can even cost more than that stated range, even up to $495.00-$999.99/month.

You should also be aware that many membership sites will provide several pricing options for members to choose from for some to all membership levels. The pricing options are usually monthly, annually, and sometimes bi-annually (once every six months). The monthly option costs the cheapest upfront, but actually costs the customer more over the course of six months and one year. Conversely, the bi-annual option will cost more upfront than the monthly option and less than the annual option, but cost less overall than the monthly option and more than the annual option. The annual option costs the most upfront, but also costs the least over the long term.

For example, if you charge $29.99/month for a Gold-level membership, you could offer the customer the option to pay $150 for a bi-annual membership and $270 for an annual membership. If the member chooses to pay monthly for a Goldlevel membership, he/she will have spent $179.94 after six months and $359.88 after twelve months. Conversely, if he/she opts for the bi-annual membership, he/she will only pay $150 every six months, $300 over the course of one year. The cheapest long-term option for the Gold-level member is to pay the annual option of $270 each year. Giving your members multiple options to pay for memberships will make it more likely they will purchase based on their own budgets.

The key to remember is that you must know your target market’s needs and wants and how willing they are to pay for resources, content, and/or benefits that will help to alleviate the challenges and problems they face in their industry to know what prices are the best ones to charge for your membership site. You should also know what competing sites are charging for similar products, resources, and/or content so that your site is competitive with theirs.

Especially when you are starting out, and especially if you don’t have much of a reputation, you may have to charge an equal or even lower monthly or annual price for your membership levels as compared to competing membership sites to convince people to pay for your membership. As you gain more of a reputation for providing quality content, resources, and/or products, you can increase your prices for new members who join your membership site after a specific date. As a way to encourage more people to join their membership sites, many Internet marketers will provide a trial offer where people can pay a very small amount (usually $1) to access the membership site for a specified period of time (anywhere from 3 to 7 days). The person can check out the membership site and see what it has to offer and see how much value and use it will be for the person. If the person thinks it will be of use to him/her, he/she can stay and pay the regular monthly or annual fee. If the person doesn’t think the site provides enough value to him/her, he/she can cancel by either informing the membership site owner of discontinuing the membership or doing it himself/herself via PayPal or credit card, depending on how he/she made the trial payment.

Again, the key is to provide value. Offering a $1 trial for a period of 3-7 days will give the new member time to evaluate your membership site and see if it will serve him/her with value; if he/she feels it does, he/she will likely remain a paying member, and your recurring profit will increase. If he/she feels it doesn’t, then he/she will cancel the membership, and you will not get any recurring profit from him/her. In return, the former member will no longer have access to the site and its content, resources, and/or benefits.

Other Details

- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 21 Pages
- 4 Graphics (PNG)
- 1 Salespage (HTML)
- 3 Promotional Ad Materials (Emails)
- Checklist, Resource Cheat Sheet, Mindmap, Social Media Images
- Year Released/Circulated: 2017
- File Size: 11,372 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Master Resale Rights
[NO] Can convey and sell Private Label Rights