Mobile Marketing Case Study Personal Use Ebook

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How would you like to reach your customers any time, anywhere, on their preferred method of communication? With mobile marketing, you can! Over five billion people across the world own a mobile device. That’s 77% of the world’s total population. If you’re not using mobile marketing, you’re missing out on a huge communication opportunity.

But we know you want to do more than communicate with customers for communication’s sake. You want to meet your goals, exceed your benchmarks, and increase revenue. This Mobile Marketing Case Study Guide shows you how sixteen different businesses did exactly that utilizing mobile marketing. Whether your goal is more sales, better customer retention, or a better return-on-investment for advertising dollars, mobile can help.

Why is mobile such a powerful tool for small businesses, even more so than the internet as a whole? The answer is personalization and localization. Services like SMS text messaging allow you to communicate with your customers directly and on a personal level thereby increasing brand affinity and relevance. Meanwhile, smartphones have added a layer of localization to the internet. A smartphone can detect where a user is in physical space and serve the end user relevant information based on that location.

Read on to find out how 16 businesses were able to use these two concepts to increase their profits and customer loyalty.

Other Details

- 1 Ebook (PDF), 24 Pages
- Slideshow, Facts and Stats
- Year Released/Circulated: 2012
- File Size: 547 KB

License Details:

[YES] Personal Use
[YES] Use For Your Sites
[NO] Any Resale Rights