Mobile Marketing Handbook Personal Use Ebook

Table of Contents

INTRODUCTION 4
THE WHY 5
APPS AND MOBILE ADVERTISING 6
TAKEAWAYS 6
MOBILE WEBSITE OPTIMIZATION 8
TYPES OF MOBILE SITES 8
OUTSOURCE DEVELOPMENT OR DO IT YOURSELF? 9
OPTIMIZING YOUR WEBSITE FOR MOBILE VIEWING 10
TAKEAWAYS 12
MOBILE APP DEVELOPMENT 14
SHOULD YOU BUILD AN APP? 14
ADVANTAGES OF APPS VERSUS MOBILE WEBSITES 14
DISADVANTAGES OF APPS 15
COMING UP WITH AN IDEA 16
OUTSOURCING APP DEVELOPMENT 17 TAKEAWAYS 19
MOBILE ADVERTISING 21
MOBILE ADVERTISING PLATFORMS 22
BEST PRACTICES WHEN ADVERTISING TO MOBILE USERS 23
TAKEAWAYS 24
CONCLUSION 25

Sample Content Preview

Introduction

The mobile market is growing every year, and the 7me to jump in and devise a mobile marke7ng strategy is now. This guide is meant as an introduc7on to mobile marke7ng concepts, and to show you how you and your business can benefit from adop7ng this new technology.

In this book you’ll learn:

• Why mobile is here to stay, and why you need to start focusing more on it as soon as possible

• Why you need to op7mize your website for mobile users, and how to do it (or hire someone to do it for you)

Other Details

- 10 Articles (PDF)
- 3 Ebooks (PDF), 25 Pages
- 1 Graphic (PNG)
- Posters
- Year Released/Circulated: 2015
- File Size: 5,736 KB

License Details:

You have a personal use license. Please do learn from this product but you cannot sell it nor give it away.