Native Advertising Secrets Personal Use Ebook

Table of Contents

Table of Contents .. 3
Introduction 4
The Top 3 Strategies ……… 7
The Quick Start Method .. 11
Content Advertising ……… 15
Content Discovery Networks ……. 18
Proven Strategies 22
Resources ……….. 28

Sample Content Preview

Native Advertising Secrets

Instagram posts, YouTube videos, or even BuzzFeed listicles (list articles).

One of the most important elements of a successful sponsored content ad is to make sure that it is created so that it feels natural on the platform that it’s being featured on. For example, if you plan to create a native ad based sponsored content piece on YouTube, you will want your video to look and feel similarly to those already featured on the channel, focusing on the same target audience, particularly that of the main feed.

And while sponsored content falls under the same marketing umbrella as native advertising, they are a bit different in the fact that sponsored content slots offered by publishers are typically less restrictive than authentic native advertisements. With sponsored content you aren’t always required to use the same font or style as the blog or website that your campaign is being featured on, but we highly recommend that you do anyway. Native ads always look and feel like the host website which in turn will feel far more authentic to website visitors.

Remember, customers will always trust editorial based content over advertising. If you can create your campaign to look and feel natural to Native Advertising Secrets the audience who is familiar with the host website, you will see much better results. I’ll show you a few examples of highly successful native ads that use this very format in an upcoming chapter so you can see for yourself just how easy they are to build, and how incredibly effective they are.

Tip: When considering sponsored content opportunities, don’t overlook the popularity of microblogging websites such as Instagram, Pinterest and twitter. Instagram has over 500 million users on their platform, and offer sponsored content spots throughout their website. Image based websites work particularly well for infographics, recipes, and cartoon-based campaigns.

SnapChat is also making it easier to set up sponsored content advertisements with their new “Memories” platform that allows users to save video clips into custom streams (similar to the way someone would create a playlist on iTunes.)

Recommended Content With recommended content, your brand appears as a recommended resource by prominent websites and networks online, including content discovery networks (more on that in the next chapter).

Native Advertising Secrets

Publishing networks make money by offering campaigns that typically run on a PPC model. These ads are embedded into the content or theme in some way as to provide a more authentic experience for readers, and quite often will look exactly like other areas of the website such as navigation menus, or other internal links so that readers don’t see them as advertisements at all.

Social Ads This method of advertising on in-feed social ad networks is one of the easiest places to start if you’re new to native advertising. In-feed ads are those you’ll find on places like your Facebook News Feed, where box-type advertisements will be shown right along with updates from friends and family. In-feed social ads don’t always include a call to action within the ad itself, but instead will direct people to a landing page or product information page where you can capture the lead. You can also find in-feed social ads on Linkedin, Twitter, YouTube and Pinterest. Ever see those YouTube videos that you can skip after 5 or 10 seconds? Those are in-feed ads!

Native Advertising Secrets

The Quick Start Method

Do you know what the easiest method is for creating a high converting landing page for your native ads?

Create a high quality blog post!

Start by deciding on the topic you want to write about. Then, create (or outsource) a killer content piece that is ultra-focused on your market. Make sure it’s informative, entertaining or fun (or all of the above!). Your content doesn’t have to just be textual. Perhaps you have video content you can implement into the blog post, or you have a PowerPoint presentation that you’d like to feature. Whatever you choose, make sure that it provides exceptional value to your target audience, and is relevant to a product or service you are interested in promoting.

If you want to guarantee that it’s a hit, use content from any other platform that you are on that has yielded results. Have you had a newsletter perform better than usual? Have you ever ran an ad Native Advertising Secrets campaign on Facebook that yielded incredible results? Analyze your most recent successes, and create a blog post based on that material.

Just remember:

Provide exceptional value. Don’t be afraid to over-deliver on content. Give your best advice, your insider strategy, your best tip.

Make sure its relevant and targeted. You should know your audience better than anyone. Make sure your native-ad landing page provides the kind of information they are hungry for.

Call to Action. Don’t forget to motivate visitors and remind them of the value in subscribing to your newsletter or mailing list. Weave your CTA within your content, adding it once more for a strong finish.

This high quality material will form the basis of your landing page. This is where your native advertisements will bring visitors.

Make sure you implement a strong call to action into the post. This includes an opt-in form where visitors can sign up to your newsletter, and you can collect leads. Add more content after the opt-in form, Native Advertising Secrets ensuring that you over-deliver on killer content. For best results, weave your call to action into your content, ending your blog post with a secondary call to action. Make it feel as authentic and natural as possible. More content than calls to action!

Once you have a high quality landing page, it’s time to use In-feed social sites to generate exposure and get that traffic pouring in! The easiest way is to post on your Facebook page. Include the same headline that appears on your blog post, enough content to capture attention and keep visitors engaged, and then a photo or image that is relevant to your landing page (make it as interesting and evocative as possible!).

Feel free to expand on your content, adding in an extra punch to your ad, giving readers no choice but to click-through.

When you’re happy with your ad, it’s time to boost it! Just click the “Boost Post” button beneath your ad, and set your budget. I would recommend starting low (maybe $5-10 to begin), and go from there. You can always tweak your ad as you go, utilizing Facebook’s self-serve advertising tools to keep a pulse on activity.

Native Advertising Secrets

Once you’ve seen just how effective your in-feed advertisements are, branch out to other native ad platforms like YouTube and Twitter. And then you’ll be ready for the monster content discovery networks. Once you’ve had a taste of those, there’s no going back. 😉

Native Advertising Secrets

Content Advertising

It’s easy to confuse content advertising with native advertising so I wanted to clarify before we continue, just so you are aware of the differences. After all, both strategies involve using high quality content to generate interest and build brand awareness, and you’ll often hear people using content advertising and native advertising interchangeably.

With content advertising, you are typically creating material in order to generate a sale, or lead, through paid distribution channels. This might include paid social media posts, promotional pieces on blogs and websites, or traditional PPC campaigns.

Typically, content advertising provides editorial-style content that is designed to inform readers of a product or business, which in turn increases brand awareness. And while native advertising also increases brand exposure, ads are typically designed to convince, rather than just inform.

Other Details

- 1 Ebook (PDF), 28 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML)
- 2 Ecovers (JPG, PNG)
- Year Released/Circulated: 2017
- File Size: 2,258 KB

License Details:

[YES] Can be used for personal use
[NO] Can be sold
[NO] Can be packaged with other products
[NO] Can modify/change the sales letter
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be added into paid membership websites
[NO] Can put your name on the sales letter
[NO] Can be offered as a bonus
[NO] Can be used to build a list
[NO] Can print/publish offline
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Personal Use Rights
[NO] Can convey and sell Resale Rights
[NO] Can convey and sell Master Resale Rights
[NO] Can convey and sell Private Label Rights