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Table Of Contents
Chapter 1:
Why Network Marketing Is so 21st Century
Chapter 2:
The Recession and Network Marketing
Chapter 3:
The Changing People’s Perspectives
Chapter 4:
Getting Free Traffic Has Never Been Easier
Chapter 5:
Unleashing the Power of Web 2.0 on Your Network Marketing Business
Chapter 6:
Social Networking and Your Prospects
Chapter 7:
Giving People Exactly what They Want
Chapter 8:
Who People Are Looking for – Business Leaders
Chapter 9:
A Home Business Opportunity You Cannot Miss
Chapter 10:
Why Network Marketing Will Stay through the Next Centuries even
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The Recession and Network Marketing
Since 2007, the world has been seeing an economic downturn. Things haven’t been so miserable for more than 50 years now as they are today. People have started losing jobs, companies are trimming as many employees as they can, people are tightening their belts and suddenly there is a growing demand for financial security options such as insurance and medical policies. Everyone, everywhere in the world, is hit by the recession in some way or the other.
And the consequences are going to last a while. Analysts predict this recession won’t tide itself over completely till at least 2012.
It is actually not surprising that, in these troubled times, people are looking at network marketing options. There is more than one reason for them to do so.
Low Investment
You don’t have to put a lot of money when you are starting out with any network marketing opportunity. Basically, you might have to buy a kit which usually doesn’t cost much. This starter kit contains the product that you will be promoting and various kinds of instructional material. Even if these kits are considered pricey, they won’t cost more than a couple hundred dollars.
Your Own Master
This is, definitely, an important incentive for people who are trying to get into such opportunities. When you are working within the network marketing genre, you are the master of your team, because you have built it. This is the team that you will nurture and develop. Now, compare that with a desk job where you have to strictly work under the diktats of your superiors and you will understand why network marketing has become so popular today.
High Money Potential
When you are working on building a network that sells, you are also creating various streams of residual income. You are developing your network in such a way that it keeps generating money for you. Usual desk jobs don’t give you that privilege. There, you earn only as much as you work.
Low Risk
The risk is low. You don’t have to worry about getting fired. The companies themselves are more stable because they have bigger reserves. Note that they save millions of dollars which other companies blow away in the form of advertising expenses. For network companies, their networks are their greatest strength.
Summary
Network marketing is so popular today mainly because there has been a drastic change in the way people think.
The Changing People’s Perspectives
Until a few years ago, respectable people would not want to be associated with something like network marketing. These ventures were written off as scams and fads that wouldn’t persist for long. But they have been in this world for more than a century now and they are still going strong.
One of the most important reasons why this is happening is because people have changed their mindsets about network marketing.
They no longer write off these opportunities as downright scams, but they take the time to understand what these opportunities are. They sit and analyze whether these can work, and the genuine ones do make a favorable impression on people. People are not shy of attending seminars and workshops where famous MLM professionals – most times, famous all over the world – speak. They listen to them talk and weigh these things with the voice of reason. This is what makes them realize that network marketing is something very real, very doable.
What has fueled this thought is the current recession. Because companies are removing people from their payrolls, they have to look at opportunities that would mean more stability. Suddenly, these network marketing ventures, which were considered as mere scams, have become more stable opportunities to be with. People have changed their ideals.
The fact is that companies that are working on MLM patterns are earning more than mainstream companies. If you use network marketing, you already have an army of people promoting your product. You don’t need to spend heavily on television spots (hiring expensive actors, directors, shooting locations) or on billboards or on newspaper front pages. You have your network speaking about your product and they will keep promoting it.
Another thing that has changed people’s mindset about network marketing is the advent and successive development of the Internet. The Internet has become the mouthpiece for everything commercial in today’s times. The Internet has made it possible to bring interested people right to your website or blog or whatever other device you might be using. This certainly beats cold calling, door-to-door visits and other such embarrassing tactics where people wouldn’t mind banging the door in your face. Now, MLM folk are respectable people. They are the ones being chased, they aren’t chasing others anymore.
Times have changed and network marketing has risen drastically in the eyes of the people. They are now coveting such opportunities instead of detesting them. If you are still thinking about whether to use MLM to expand your financial coffers of not, you have to only bear this in mind – network marketing is counted as one of the most esteemed business opportunities to be associated with today.
Summary
This is the age of traffic and footfalls. The more people know your business, the more chances it has of surviving.
Getting Traffic Has Never Been Easier
If someone elderly in your family has practiced network marketing in their times – maybe your parents or your uncles or aunts – don’t let them talk you down about taking up these opportunities today. They may have various tales of bitter experiences to tell you. They may tell you about how they suddenly stopped getting invited to parties, how people suddenly started avoiding them like they were carrying a virus, how they got slammed receivers in their ears and slammed doors in their faces, etc. They may try their best to deter you from taking up any network marketing opportunity today.
But the one thing you have to remember is, those were the days in which there was no Internet. People had to physically take themselves to their prospects, or whom they thought would be prospects, and then peddle their opportunities to them. Naturally, they went to people who didn’t know anything about these concepts and they were understandably not interested in what they had to sell. They used methods such as cold calling and visiting their houses, which were definitely not appreciated. No one will appreciate that today either.
However, things have changed drastically. The Internet has made that happen. Today, your biggest advantage is that you can bring traffic to yourself. There are so many methods you can use online in order to bring the right people to your venture, and not the other way round.
You don’t have to kiss many frogs to find your prince today. The princes come galloping to you!
Many methods exist. Let us talk just of about couple of them right now.
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