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“5 Ways to Get People to Open Your Emails”

Internet marketing can be much cheaper than offline marketing. And a big reason why is because email is free. However, if no one opens your emails, what’s the point of even sending them? This has been a problem for years for many Internet Marketers. Let’s take a look at five main ways to get people to open your emails. These ways are time tested and proven to work.

(1) Invite people to opt-in and sign up for your free report. Tell them updates will come regularly, weekly supplements to save in a file. People like free stuff and information that is good. Don’t spam them, though, and start sending junk. Keep your content fresh and helpful for them so that they’ll keep coming back. Make sure you supply the new subscriber with instant gratification. This can be accomplished by sending an email to the new subscriber the moment he/she submits their name and email address. In this email thank them for their interest in your site and have the download link in that email for the free report you promised. This will get you off to a good start and make the beginnings of a great relationship with your new subscriber

(2) Include informative and exciting headlines to (a) brand your emails so that people know who they are from and want to open them (b) entice readers to open them. For example, use something like, “IM (Internet Marketing) Report: 7 Top Email Marketing Tips to Open Your Eyes!” Using the text I have in Bold in every subject line you send out let’s people know it’s you. By branding yourself you make it easy for your subscribers to know who the email is from. Let’s face it, your subscribers are on plenty of other people’s lists and you need to do everything you can to stand out above the rest and get your emails opened. Branding is one great way to do this.

(3) Run your email messages through a spamming software test like Spam Assassin at http://www.spamassassin.apache.org. Check with your auto responder or email hosts to see if they have any of this software already in place, like Aweber does. This software helps you weed out unwanted spamming phrases that trigger filters to delete your email before your clients get to read them. This is a step many people overlook but in reality this should be the next thing you do after writing your email to your subscribers.

(4) Follow the law and have your mailing address and a working unsubscribe link with in your messages. Simply knowing you have these in every mailing increases readership because people know you are not trying to trick them with unwanted junk content. Plus filters won’t remove these when they spot your information inside, increasing the deliverability and hence readership factors. Plus, by having this information inside you will be complying with anti-spam laws thus helping to solidify you as someone to be trusted.

(5) Educate your subscribers about the ability to white list your email address and domain name. This allows your emails to pass through filters. All white listing does is makes certain your email will be delivered to your subscriber. White listing is when a subscriber or anyone for that matter adds your email address to their safe list of emails that they accept without hesitation.