Niche Marketing: Busting The Saturation Myth Personal Use Ebook

Table of Contents

What is Niche Marketing? . . .. . . . . 4
How do I know which niche is for me? . . . . .. . . . 6
Getting to know your niche . . . . . .. . . . . . 7
Now that I know my niche, what do I do? . . . . .. . . . . 8
How will I really benefit from niche marketing? .. . . 8
How It Works . . .. . . 9
Why It Works . . . 19
The Don’ts Of Niche Marketing . . . . .. . . . . .. . . . . 22
Conclusion . . . . . 23
A Final Thought . . . . .. . . . . .. . . . . . 26

Sample Content Preview

NICHE MARKETING

UNDERSTANDING THE BASICS

First things first, we will explore what niche marketing is and how to get started by choosing which niche is best for you.

What is Niche Marketing?

According to Wikipedia, Niche Marketing can be defined as follows: “A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.”

The business dictionary defines it as follows:

“Concentrating all marketing efforts on a small but specific and well defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond.”