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How To Carve Your Niche With A Profitable Membership Site
Membership marketing is the dream of several web entrepreneurs. Ideally, you want to do something, or find something regularly enough, that people will pay you money to tell them about it, or provide a service that they will pay money to get access to. Membership sites, done right, can bring in multiple income streams. Doing them right means doing targeted marketing and services and content. Targeting your market properly is a three step process.
Identify. If you already have a market in mind, great. You’re ahead of the game. Now, the next step is to see if it’s a market that will generate income. While generating a membership web site that just has members and no income is great ego boosting, it’s not good for the wallet.
The key to identifying your niche is slicing it as fine as possible. For example, if your passion is classic cars, and passing on information about parts and refurb shops, that’s one thing – if you make it classic Camaros, you’ll target only those people with a passion for that make and model of car, and given the volumes of information pouring in to them every day, getting information targeted to what they want is worth more money. The basic equation of content is that paying you money saves your customer the time of trying to find the things you’re finding for them.
Brainstorming targeted niches needn’t be focused on a particular product. It also works to target a particular demographic, or a geographical area. Talk to your family, your friends, and business associates, and see if you can find that winning combination of membership niche and focus to get a nice stable business.
If you don’t have a market in mind already, focus on what you have a passion to research and what you have a passion to do.
Determine Demand
There are a number of ways to determine the demand of a niche. Start out old school – go the library and go to the book store. Look for what’s on the best seller list, look for topic areas of the library getting lots of traffic and look for sections of the book store, like cooking or religion or home repair, where an adjunct web site can provide timely information
Keyword Research
Next, do keyword research for AdWords on Google, and look for things that got “missed”. Start from the general and work to the more specific, and again, focus on topics that you enjoy researching and have a passion about. This can help find several nice possibilities for profitable niches.
Keyword searches are great metrics for determining demand.
Determine Your Customers Demands
Research The Subject And Customer Demands. Go beyond keyword research to isolate and identify your target market. If your aim is off, your profits will be too. Look on forums and chat rooms; they’re a fascinating cross section of your potential market. The people who hang there are the most dedicated of your customers, and you can observe them anonymously. Look for the things they’re searching for and provide it.
If you’re feeling bold, register for the forum and talk to them. Ask questions. Look at the answers. You don’t want to give away the store, but a little Q&A is a good thing for identifying your customer base, and locking in on their needs.
You should also dig in to relevant web sites. Look at what sites are serving the niche you’re targeting and ask yourself what you can do better. Look at the products they’re offering, look at the advertisers on their sites as well; visit the sponsored sites and learn, learn, learn.
Back up your online research with another library visit. Read the specialist magazines devoted to your topic. Look at what products are being advertised, look at their editorial guidelines and look at their article submissions. Remember that magazine advertising costs anywhere from $800 per page to $5,000 per page – any company advertising here is probably worth approaching about advertising or affiliate marketing from your web site.
Research Other Sites
Research other informational sites – start with article directories, like ezinearticles.com Dig deep into them, and see what demand there is for the information. Look at the sites of the people posting articles and take notes about what they’re doing right that you can copy, and what you can do better to get an edge.
Up next, we’ll cover why a membership is essential for attracting new visitors daily. Attracting New Visitors Daily With A Membership Site Every day, the Internet reaches a mind-boggling number of people, putting amazing amounts of information at their fingertips. Lately, however, it seems that Web surfers have begun to change the way they find that information.
Although the Internet was originally conceived as a medium by which information could be freely exchanged, membership websites – sites that charge membership fees for access to informative content – are becoming increasingly more popular.
“The Internet is no longer free,” observed Michael Rasmussen, author of the e-book ‘How to Start Your Own Highly Profitable Internet Membership Web Site.’ “People are eagerly seeking information, and they will gladly pay for what they perceive as more valuable, reliable content.”
Membership websites include news sites and expert information sites, such as CNN.com and The Wall Street Journal (WSJ.com). Although an extensive Internet search can often turn up the same information contained on these sites, many Web surfers simply don’t have the time. They prefer to pay a membership fee and get the desired information easily and immediately – rather than taking the time to find the information themselves. According to Rasmussen, there is a formula that all successful membership websites must follow. His information, available at www.MembershipSiteInfo.com explains the workings of building and running a membership website.
Readers learn what are the most popular topics that people are willing to pay for, and why; how to find valuable content for membership websites; tips on designing a site that is both attractive and functional; and methods for successfully marketing a membership website. Written from Rasmussen’s own extensive experience, the resource is guaranteed to help entrepreneurs tap into the growing popularity of membership websites. “This is the future of the Internet,” Rasmussen said of paid membership websites. “People today want quality information. If you can offer them reliable, accurate information on topics that they’re interested in, they are more than willing to pay.”
Conclusion
Most entrepreneurs and small business owners, over a period of ten to twenty years of operating their businesses develop a terrific sense of what is required to succeed in that business. Some of these entrepreneurs and business owners then go on to leverage that knowledge by establishing themselves as consultants to young companies seeking to make a mark in that industry.
Other entrepreneurs may start running paid seminars, paid coaching classes, or produce audio cassettes and DVDs for training – all in order to leverage their existing knowledge for the benefit of those just starting out, while adding to their own income stream. An emerging opportunity for such individuals is the rise in membership sites, especially in areas around operating a successful business. Examples of such sites are restaurantowner.com, acupruneur.com dealing with restaurant owners and acupuncture practitioners respectively.
Other Details- 1 Ebook (PDF), 10 Pages
- 14 Graphics (JPG, PNG)
- 1 Squeeze Page (HTML)
- Twitter Tweets, Cheat Sheet, Email Series, Download Page, Affiliate Products,
- Year Released/Circulated: 2016
- File Size: 12,709 KB
License Details:
1. You CANNOT put your name or pen name on the product as the creator.
2. You CANNOT edit the contents of the product in any way
3. You CANNOT change the title and sub-title of the product.
4. You can sell the product (Report) in PDF format.
5. You are granted the master resell rights, resell rights or to resell with personal use rights. Nothing else.
6. You CANNOT offer private label rights to this product. You are granted only the Master Resell Rights.
7. You can add the product into a membership site (paid only).
8. You can add the product into your product bundle or package and sell for a higher face value.
9. You can offer the Basic Resell Rights to the PDF Report.
10. You can produce audio and/or video content from the materials found in this product.
11. You CAN give the product away for FREE, in exchange for an optin (email address) or lead.
12. You CAN offer the product as a bonus to another product you are selling. Or as a bonus when people purchase through your affiliate link.
13. You CANNOT sell the product on auction sites such as eBay.com.
14. You CANNOT use sell product in a dime sale event, under any circumstances or situations at all.
15. You CANNOT sell this product as a WSO, under any circumstances or situations at all.