Operation Inbox Infiltration Plr Ebook

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Table Of Contents

Getting Started ……………………………………………………………………….. 4
Tip #1: Spy On Your Market …………………………………………………….. 5
Tip #2: Create Killer Subject Lines …………………………………………… 9
Tip #3: Avoid Trickery …………………………………………………………… 12
Tip #4: Share, Don’t Sell ………………………………………………………… 15
Tip #5: Follow the 4-Point Formula …………………………………………. 17
Tip #6: Create A Powerful Call To Action ………………………………… 19
Tip #7: Use The Hollywood System To Your Advantage …………… 22
Tip #8: Avoid The Spam Filters ………………………………………………. 24
Tip #9: Timing Is Everything …………………………………………………… 27
Tip #10: Test & Test Again ……………………………………………………… 28
Final Words …………………………………………………………………………… 30
Tools & Resources ………………………………………………………………… 32

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So, take the time to really know your market. Spend time on forums, within social media communities like Facebook and Twitter (they can be time consuming but quickly scan the site from time to time and engage people in discussion). You’ll learn a ton. While your there, jot down product ideas for (both resale and to use as bonuses, incentives and giveaways) as the ideas come to you.

You’ve heard how important that initial giveaway (AKA: bribe) is, and it’s true – when you are first introducing yourself to a potential subscriber you need to make it worth their while by giving them something of value in exchange for their email address.

The best way to figure out what your subscribers will respond to is by knowing their most desperate desires and needs. Then you can create a compelling giveaway that will lure them in like kittens to catnip 

So, enjoy exploring, discovering and connecting with your audience. It’s one of the most important preliminary steps to becoming a successful email marketer.

Here are a few ways to get started:

Use data mines to analyze your market & your competition:
When it comes to knowing your market, it begins by knowing who your competition is. Not only can you learn from what they are doing successfully, but you will be able to find uncover new sources of traffic as well.

Use resources including: http://www.Alexa.com & http://www.Compete.com

Reverse engineer what they are doing. Join their newsletters, read their blogs and follow their website updates. This is all incredibly helpful especially if they are authority figures in your niche. Study their sales funnel, backend system, and follow-ups. What are they offering the same buyers? What are they doing well that is yielding results?

Use Google Alerts (http://www.Google.com/Alerts ) to spy on your market and get to know your customer base. Set up keyword based alerts that will send you notifications whenever they appear on websites, blogs, and forums.

Get involved in social media. Join popular platforms like Facebook and Twitter and engage your target audience. Get to know them, ask questions and test out giveaways & incentives. In fact, you should always be testing as you learn. Not only will you become a better email marketer, but you’ll be working towards building your list all at the same time!

Tip #2: Create Killer Subject Lines

Your subject line makes all the difference between a successful email marketing campaign that brings in actual sales and one where your emails remain unopened in spam mailboxes.

Here are a few things to keep in mind:

Clarity

When trying to create a subject line that will grab attention, you may try to use wordplay and creativity in order to boost open rates, but be careful. History has shown that convoluted or confusing subject lines will often backfire, leaving you scrambling to apologize to your subscribers and repair the damage that’s been done.

Remember that your readers have email coming in from many other email marketers & sources. They don’t have time to sort through who has something of true value to offer and who are being dishonest or using questionable strategies to get their attention. Misuse their time and trust, and you’ll lose them forever.

People want to zero in on information that is straightforward and to the point. When it comes to email subject lines, clarity wins over fanciness and flowery language every single time.

For example, if you were promoting a gift website to a new email list, a subject line that says 10 Ideas for Valentine Day’s Gifts for Her That You’d Never Think Of is more likely to get a response than one that says, 10 Gifts For Her.

There is always room for creativity but it shouldn’t overrule clarity.

Share Stories & Connect

People respond to stories that are based on real life experiences rather than those that are full of facts, statistics and data. Catch their attention with subject lines that incorporate personalized elements.

For example, if you are selling an e-book on relationships, consider a direct subject line that illustrates real life couples in everyday situations, such as: Keeping Your Relationship Alive: How 10 Couples Spice It Up.

This type of subject line would ultimately work better than only saying, How To Keep Your Relationship Alive.

Ask A Question

Another way to spice up your subject line and boost open rates is to write it as though you are asking a question.

For example, Valentine’s Day Traditions: Yay or Nay? is far more catchy than A Look at Valentine’s Day Traditions when you want to suggest alternative traditions and open up a line of communication.

Questions help to engage your readers and involve them in the process of building a solid relationship, while making them feel as part of a group or community.

Create Urgency

Another tactic is to create urgency so that a reader is motivated to open your page and take the action you have suggested.

Rather than say, 10 Ways To Make Money Online consider: For 24 Hours Only: Download: 10 Simple Ways To Make Money Online!

You may have never even considered using provocative or controversial subject lines, but once you’ve taken a peek behind the yellow curtain and have witnessed just how incredibly effective they are, you’ll be running circles in your mind trying to come up with as many fresh, creative and compelling subject lines as you can think of.

Tip #3: Avoid Trickery

Throughout the years, we have tested out many different subject lines. We’ve stuck with proven winners, and we’ve broken the pattern long enough to test out crazy new subject lines just to see where it would go. Sometimes they bombed (and sometimes they crashed, burned AND bombed miserably), while other times we hit it out of the park.

The idea is to test, test & test again. You need to think outside of the box but also pay close attention to the results you get when you do. Is your subscriber base more likely to respond to controversial subject lines, or do they prefer that you take a professional tone?

Every market is different and it’s your job to figure out what they are looking for, comfortable with and willing to accept.

What You Don’t Want To Do:

Okay, so you know have a good idea as to what type of subject lines will work, and hopefully we’ve got your creative juices flowing.

Write down everything you think up – even things that you aren’t even sure that you’ll use. It’s all valuable, because later on when you hit a dry spell and you can’t think of a witty, creative, interesting or fresh subject line to save your life, that little swipe file that you should be working on today? It will get you back on track.

So, you know what kind of subject lines work but is there anything that you should avoid?

Yes, my friend – I’m afraid so. Never Use Trickery!

Leave the games to the kids; they don’t have a place in email marketing and especially not in relationship building. Every subscriber is a person, just like you. Remember that when you are shooting off your next broadcast. Sure, your job is to get them to open up the email because otherwise you can’t sell them a thing but be professional and honest. At all times.

Other Details

- 1 Ebook (PDF, DOC), 33 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 3,157 KB