Pay Per Click Marketing A To Z PLR Ebook

Table of Contents

Introduction 3
SEO or PPC? ……… 6
1. SEO….. 6
2. PPC ….. 7
Affordable PPC Search Engine Advertising ……. 8
Qualified Traffic with PPC Advertising … 9
Elements of PPC Advertising . 9
How to Use PPC Advertising ………. 10
PPC Advertising for Maximum Web Promotion ……. 11
PPC Bid Management . 14
Bid Management Tools ………. 16
PPC Campaign Management 17

Sample Content Preview

One final tip on marketing products and services, sell the benefits. It will help your marketing strategies a lot if you highlight the benefits of choosing your products and services instead of merely discussing the product specifications. Product specifications may not mean much to customers, unless they know what these stand for (how these specifications affect the quality of the product or service).

Many people say getting to the top of search engine results is difficult since millions of websites exist, which can be using the same keywords. While this is true, this doesn’t mean that your website has to stacked under your competitors’ websites when presenting search engine results. Strategic advertising and linking, together with useful content, can also get you to the top of the search results.

SEO or PPC?

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible.

It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC.

These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

1.PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

2.At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

3.You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

4.You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

Other Details

- 1 Ebook (PDF, DOC), 20 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PSD, PNG)
- Year Released/Circulated: 2022
- File Size: 13,530 KB

License Details:

[YES] Can be sold
[YES] Can offer Resell Rights
[YES] Can offer Master Resell Rights
[YES] Can resell Private Label Rights
[YES] Can be edited
[YES] Can put your name as the author
[YES] Can be broken down into articles
[YES] Can be used as web or e-zine content
[YES] Can be added into membership sites
[YES] Can be sold in any format
[YES] Can be packaged
[YES] Can be offered as a bonus
[YES] Can be sold on auction sites
[YES] Can be published offline
[YES] Can be given away (in any format)