Personal Branding Blueprint MRR Ebook

Table of Contents

Introduction …… 6
The “what and why” of personal branding …….. 10
The first steps to creating your personal branding strategy …… 15
What is your purpose? …. 15
Who is your audience? …. 17
What do you have to offer? …… 18
The three keys to the success of a credible personal brand: audience,
authenticity, and consistency .. 20
Audience ……. 20
Authenticity …. 21
Consistency … 22
Which social media will best benefit your personal branding? . 24
A website ……. 24
Facebook …… 25
Twitter .. 25
Instagram …… 26
Pinterest …….. 26
WordPress or other blogging platform ……. 26
LinkedIn 27
YouTube …….. 27
Podcasts ……. 27
Strategies to grow your personal brand and authority …… 30
Creating content ….. 30
Mailing list ….. 31
Free content .. 31
Smaller professional details are key . 31
Creating proper connections within your industry …….. 32
The importance of analytics …. 34
Engagement .. 34
Keyword planning and Search Engine Optimization …. 35
Public Image . 36
Some other tips for improving search results include .. 37
Ways to live your personal branding and increase visibility …… 39
Build a network ……. 39
Build an accessible community 40
Business cards ……. 41
Dressing well . 42
Share your story ….. 42
Successful branding examples and how you can harness them …….. 45
Steve Jobs …. 46
The Kardashian Family … 46
Hugh Hefner .. 47
Now, think about your favorite brands… …. 47
Conclusion ….. 49

Sample Content Preview

This eBook is dedicated to walking you through all the necessary steps to consider either before you begin to define your brand, or to help you refine it to make it work better for you. This eBook will be split into several sections. The first section clearly defines what personal branding is and provides the key information that is needed to begin a personal brand. The second section builds upon the concept of the brand that you have created and discusses appropriate media and content types and highlights unique ways you can add authority and credibility to your brand.

This book begins by outlining exactly what personal branding is and why it is so essential. It then goes on to provide a step-by-step of the most essential elements to constructing the foundation of your branding. Once the foundation has been laid, we will discuss the three keys to success: audience, authenticity, and credibility.

Following that, this eBook will describe some of the most popular media types for growing audiences and how you can harness them effectively. It will also summarize some of the best methods for content creation and growing your audience effectively. The next chapter will discuss the importance of analytics, which, may not sound particularly interesting(!), but is quintessential to monitoring your outreach and engagement so that you can ensure the continued success of your content.

While, of course, most of the world is “online” now, it is also important for your personal branding to extend into the rest of your life, so we will discuss some tactics for incorporating your brand into your everyday life.

This eBook will conclude by drawing on examples of successful brands and the associations that people have with them. By analyzing prominent brands in your industry, you can emulate successful elements and improve upon their weaknesses when creating your own personal brand.

This eBook will give you all the tools you need to create a personal branding strategy that is effective, credible, and successful. By implementing the information that you will find in the following pages you are giving your personal brand the best start possible.

A holistic approach to personal branding is described here. There is no onesize- fits all method, there are only keys to success. You should adapt and alter these methods in order to make it appropriate for you and your goals. If you believe and trust the process, eBook will give you the strongest possible foundation for your personal branding and future success.

The “what and why” of personal branding To firstly put it very, very simply, in essence, personal branding is the combination of who you are, what you are doing and how you are doing it. It is your purpose and your character; and how your audience perceives you.

But what does that mean?

The personalization of business is a key characteristic of how industries have changed in the last decade. Brands and marketing have become so incorporated and entangled within our daily lives that we are exposed to so many messages all day, often with noticing. Whereas in the past, the idea of a “brand” was exclusive to the business world. This is now an outdated concept.

These days, we are all brands, in effect. Even our personal social media account shares our brand with our friends and families—even if we do not always realize so. Our accounts are full of the things we care about, our interests, and the experiences we have. There are, often, a “highlight reel” of our lives and they are all the things we want people to see us as. Hence, personal branding.

Your personal brand is, in part, the relationship that your audience will have with you and your endeavor. It is what you want to be known for and how people will recognize you.

See the similarities? You likely already have a personal brand, of sorts. But, since that you are probably already online you may be wondering why you need to curate such a defined brand, too.

There are an abundance of reasons why having a strong personal brand is a requirement of business.

Good personal branding helps attract more clients—it encourages engagement and feeds credibility. Rather than just being a mystery behind a screen, it shows that you are a real person, and therefore you have a higher level of influence over your audience.

In terms of a social media presence, people are often more inclined to want to follow another person, than they are a random, faceless business account. Thus, good personal branding can encourage people to follow you, as a person (a brand) and you will then introduce them to your business endeavors. This does not mean you have to have two accounts; you can be your business; it just means that your personality must shine through. In addition, quality personal branding permits premium pricing.

Other Details

- 1 Ebook (PDF), 50 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2020
- File Size: 52,848 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights