Pinterest Marketing Excellence Personal Use Ebook

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Table of Contents

Chapter One: Introduction – Why is Pinterest So Powerful? . 4
What You Will Learn …. 6
Chapter Two: Pinterest -101 . 9
Pinterest: The Basics … 9
Chapter Three: Marketing With Pinterest – Building Your Brand …. 14
How Marketers Use Pinterest 14
Features for Marketers ….. 15
Pinterest Business Accounts.. 17
Chapter Four: The Pinterest Interface in Detail . 20
The Home-Feed … 20
Finding Pins … 21
Your Boards and Pins 21
How to Create Your Profile …. 22
Chapter Five: Your Pinterest Marketing Strategy …. 25
The Holy Grail of Brand Engagement 25
But What if You Sell Insurance? .. 27
How to Grow Your Following .. 30
Chapter Six: Advanced Pinterest Marketing Techniques …. 34
How to Set Up Your Business Account …. 34
Using Rich Pins …. 35
Pinterest Mail . 36
Widgets …. 37
Contests … 38
Tools for Optimizing Your Pinterest Marketing ….. 38
IFTTT …. 39
Chrome Plugin .. 40
Going Mobile With Pinterest: Using the Apps 40
Chapter Seven: How are Businesses Actually Using Pinterest? Top Examples ….. 43
Chapter Eight: Your Pinterest Marketing Plan … 46
Step 1: Build Your Brand …. 46
Step 2: Link Your Accounts 47
Step 3: Provide Value … 48
Step 4: Monetize ….. 49
Chapter Nine: Conclusion … 51
Pinterest Marketing Dos and Don’ts … 51
Cool Ideas and Uses for Pinterest ….. 52

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Introduction

Popular Uses for Pinterest So then, what do most people use Pinterest for? As mentioned, Pinterest essentially revolves around mood boards which are designed to provide inspiration or to collect ideas. One of the most popular types of boards that users will create for this purpose as an example are ‘wedding boards’. When an engaged couple begin planning their wedding, they will often start by creating a Pinterest board and then looking for inspiration. They’ll then look at boards created by other users and search for ideas for wedding dresses, for wedding locations, for table decorations, for cakes, for suits etc. (or they may create separate boards for each of those things). Either way, they can then find new ideas and inspiration to guide their decisions and they can put all of these ideas into one spot to serve as a reference. Because you can work on boards collaboratively, the bride and groom can both go about looking for different ideas together at the same time and add them to the board so they can both see them. They can also add their own notes to read later, etc. If you have photos on your computer of a wedding you’ve been to and really enjoyed meanwhile, you can upload photos from there. Or you can write notes and draw sketches and upload those as pins. You can also show other people those same ideas to see what your maid of honor thinks of your ideas so far for example, or you can let other users see your board and get inspiration from you that way. There are many other common ways that Pinterest gets used. Here are just a few:

Collecting images that you find appealing/inspiring
Collating ideas and inspiration for a new web design/app UI
Getting ideas for interior design
Browsing products and ‘window shopping’
Putting together inspirational images to get you into the gym (moves, ‘goal physiques’ etc.)
Staying updated with your favorite brand in a more visual manner
Looking at fashion and outfit ideas for clothes
Researching tattoo ideas
And much more
Of course what we’re really interested in though, using Pinterest as a marketing tool…

Marketing With Pinterest – Building Your Brand Now you know the basics of how Pinterest works, it’s time to look at how this can be used by marketers and why Pinterest is such a powerful tool beyond just being a big platform to reach a large audience. What features in particular make Pinterest a good choice for your business? How do you go about using it to promote your website or company?

As mentioned, a lot of people will use Pinterest primarily for researching ideas and getting inspiration. If they enjoy interior design, graphic design, fashion or fitness, they’ll likely have lots of boards relating to that topic. What’s more, they’ll probably be following some other boards created by big brands in those areas. As a brand, your objective is to be ‘one of those brands’ that people follow and to use this as a prime opportunity to show off your products, your services and your website so that you get more visitors and more business.

This is particularly easy if you should happen to work in one of the industries that is particularly popular on Instagram. If you create wedding decorations for instance, then all you need to do is to create a board dedicated to these and then let people pin the items they find there or just browse your site for ideas. The more people you can get to follow you, the more people will see your products, will be exposed to your brand and will likely buy your items. This ultimately means you can get a lot of traffic and engagement from a well thought-out Pinterest board.

What will help here is the ability to easily add links to your website and specific articles and blog posts. If you choose to ‘Pin From the Web’, you can then type in an URL and select an image from that website to go along with it. Under the pin, it will then say ‘Pinned from’ and you can click that to follow through to the blog post or article where it was originally posted. This means that people can follow your boards to stay up-to-date with your new articles and blog posts if they want as well, which they may choose to do if Pinterest is their preferred platform. Beyond the basic features, there are also some more advanced options and tools on Pinterest that are going to be especially useful for marketers. One example is ‘Article Rich Pins’. These have been around since September 2013 and they basically take the central concept of posting links to blogs and articles and build on it. These allow you to share links as you already could but the additional advantage is that you can add extra information about the article – such as the title, the site name, the description and the author. This makes your blog and article links considerably more appealing and it encourages people to sign up automatically. Article rich pins are actually just one of the advance types of ‘rich pins’ available for marketers and we’ll be looking at more in further detail later in this book. Another relatively new and big feature of Pinterest that is particularly interesting for marketers is the ‘buyable pins’ tool. This was introduced relatively recently (June 2015) so not every marketer is making full use of it.

Other Details

- 1 Ebook (PDF), 53 Pages
- 1 Salespage (HTML)
- Resource Report, Cheatsheet, Mindmap
- Year Released/Circulated: 2015
- File Size: 4,558 KB

License Details:

You have a personal use license. You cannot sell this nor give it away.