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One of the best ways to ensure that your site is optimized for Google is to use WordPress. WordPress is a free website building tool or „CRM‟ that is used by the vast majority of the biggest websites on the net.
It is incredibly powerful, has huge community support and has been proven to be successful by countless other websites that have used it highly effectively.
You also need to optimize your site and pages in other ways. Meta descriptions will help your content when it gets shared on social media as well for instance, while adding „social sharing buttons‟ can encourage people to share your content in the first place.
Finally, the content itself will often benefit from some optimization. Now, make sure that you don‟t get this twisted: your priority is always to ensure that your visitors enjoy the content.
You must never write „for Google‟ as the expression goes but instead always focus on creating engaging, entertaining, useful and valuable information.
But with that said, if you want to encourage a little more exposure from search, then you should look for the things that people are searching for and then you should subtly lace your search terms into the content. These are called „keywords‟ and you can find out what keywords are in the most demand by using a „keyword research tool‟.
The key here is to look for things that are popular but that aren‟t so highly sought after that there‟s too much competition. Find a popular search term that doesn‟t have many useful links yet and then create something using that term a few times throughout the text (especially in the H1 and Title tags) along with permutations and synonyms of that phrase.
You can also look at adding a mailing list to your site, which is going to give you a useful way to attract new visitors to your site and you can look at other useful tools like popups. Finally, think about the optimization you can do for the visitor.
Your aim is to keep visitors on your pages as long as possible, so try to avoid putting them off with blocks of dense text. Break things up with lots of paragraphs and headers and make sure your opening line is a doozie that grabs their attention right away!
Along with on-page optimization, you should also think about the things you can do „off page‟ in order to encourage more people to visit your site and to help yourself get discovered by search engines.
Both Google and real visitors appreciate content that is a little longer too and that includes links out to other useful resources. Around 800-1800 words is considered optimal.
Think hard about your subject matters and make sure they‟re things that people will want to read and that they will want to share with others. The title and the images around the page are also highly important for boosting this engagement.
Often this amounts to building links. Links are good because they provide your visitors with a direct way to navigate to your site and because they help Google‟s „spiders‟ to find your site too.
At the same time, Google will always view links as referrals. The assumption is that if another site is willing to link to yours, then you must have something worthwhile to offer.
The more links you get from the more high-quality referrals, the more your site will grow and will climb the ranks of Google!
A lot of your optimization and marketing will amount to link building and posting your link. This includes on social media.
Your Sharing Checklist
That‟s a lot to consider and it can all be a little overwhelming – especially when we add in all the growth hacks that we‟re going to be looking at over the course of these additional reports.
However, this needn‟t be overly complex. Often the answer is just to focus on a few things you need to do for each post and a few marketing activities you can engage in regularly.
This can then act like a checklist and if you make sure to go through the checklist regularly, you should find you are able to enjoy steady growth.
Other Details- 1 Ebook (PDF), 68 Pages
- 14 Graphics (PNG)
- 1 Salespage (HTML)
- 5 Promotional Ad Materials (Emails)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2022
- File Size: 17,771 KB
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