Powerful Offline Marketing In The Internet Age MRR Ebook

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other great information on more than 12 million U.S. businesses, 102 million U.S. residents, 683,000 U.S. health care providers, 1 million Canadian businesses, and 11 million Canadian residents.

http://www.usps.com – The US Postal Service website has a variety of tools and educational materials about direct mail as well.

3) Postcards – Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings. A good place to go for customized postcards is http://www.usps.com (the US Postal Service website), because the USPS has partnered with a company that will print and mail your postcards for you! Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to include yourself on the mailing list so you can get your own mailing as well.

4) Yellow Pages – Another great resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter. Use a direct response type of ad, and again, free gifts or premiums work well here.

Gary Halbert has written about yellow pages several times in his newsletter. To find them easily, just enter the following search at Google:

site:thegaryhalbertletter.com +yellow page

Another great resource that JP Maroney recommends is Alan Saltz‘s course on the subject, available at http://www.yellowpagesprofit.com

A great thread on this topic can also be found on Michel

Fortin‘s forum at:

http://www.copywritersboard.com/viewtopic.php?t=16

5) Space Ads – If you‘re going to do a space ad, it will generally get better results if you use the same layout as the editorials. Use the same font styles and sizes for the headline, body, etc. If the newspaper uses 2 columns per article on the page your ad will appear, use 2 columns in your ad. If they use 3 columns, you use 3. The ―advertorial approach almost always does better than traditional space ads that scream ―ad.

A great way to get very low costs space ads is to use what‘s known as remnant, or standby advertising. Enter the following search in Google to see what I mean and to learn more:

site:thegaryhalbertletter.com +”Nancy Jones”

And you‘ll learn to experiment in many creative ways to find out what works for you. A local advertising paper, the Rare Reminder here in the Hartford area, has classified ads and space ads. But I noticed that one ―stone and mulch company has their space ad featured upside-down in every weekly issue. At first I thought it was a mistake. But after seeing it upside-down week after week, I suspected they found that their upside-down ad stands out from the clutter. People think it‘s a mistake and read it. Yes, it‘s a gimmick. Would I do it? Only if it tested positively. And maybe it has for these folks. Food for thought.

6) Radio/TV/Infomercials – You might be surprised how inexpensive you can get these types of slots, especially if you use remnant advertising. Study the best infomercials, for example (the ones you see over and over again…they must be working or they wouldn‘t keep airing them), to get some ideas on how they are constructed.

7) Flyers – Who says you can‘t hire a high school student to stuff mailboxes or stick ‗em under windshields? Obviously if you are selling a high-priced financial course, it would be better to target the windshields of a fancy hotel than your local Wal-Mart. And I believe the US Postal Service also prints them for you like they do postcards if you want to mail them. Check out http://www.usps.com

8) Networking – Your local Chamber of Commerce, trade shows, seminars, and anywhere your prospects hang out are all good opportunities for networking. In many cases, the hotel bar the night before the seminar is the best opportunity for making contacts. It‘s usually more effective to try to capture contacts and leads than to try to close a sale on the spot, so get your elevator speech ready and have plenty of business cards on hand.

9) Telemarketing – Remember the ―Do Not Call list only applies to consumers, so if you do any kind of business to business selling, telemarketing is a viable marketing method you can use effectively. Also, the ―Do Not Call list may not apply to you with your customers or if you already have a relationship with your prospects.

10) A Trade Show Booth – A great place to capture leads. Again, a free report or gift does wonders. When you get a long line waiting at your booth, many people will stop by just to see what the fuss is about. Make your sales materials and sales people benefit-driven. Remember what your prospects are thinking: ―What‘s in it for me? 11) Blimps, Banners, and Billboards – If it‘s zoned for advertising and it‘s blank, you have an opportunity.

12) Door Hangers – Those same high school students can help you with door hangers as well.

13) Circulars – Again, high school students can also help you hand out circulars, post them on community bulletin boards, on telephone poles, wherever. You can make a donation to your local church and ask them if you can leave a stack at their next bake sale or bingo event. And certainly you can arrange to have your circular included in your local newspaper or community paper. For your money, circulars are very inexpensive to print and distribute.

Other Details

- 1 Ebook (PDF), 65 Pages
- 2 Ecovers (JPG, PNG)
- Year Released/Circulated: 2023
- File Size: 930 KB

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[NO] Can be added to free membership websites
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