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Google AdWords – An Overview

Google AdWords is a pay-per-click solution offered by Google. Pay per click type of advertising can help transform your web site from no traffic to web site with high traffic. This can bring in huge profits. Google AdWords offers easy solutions and techniques to get the maximum traffic to your web site very quickly.

Pay per click advertising requires you to form a small advertisement covering barely two to three lines. This carries a headline citing your keyword. Clicking on this headline provides link to your web site. Ideally, Google.com offers organic results and paid links for every search on the web site. Paid links normally appear on the right hand side while organic results are on the left.

Every time anybody clicks on your paid advertisements at Google site, you pay a fee to Google. Fees can be anything from .10 cents to many dollars depending on the demand and popularity of your keyword. You should target quality clicks at your web site to increase sales and pay your advertisement costs too.

Google offers a certain AdRank to monitor the Google AdWords at the web site. The three main governing factors are keywords or phrases, bid price, and the quality score. Aim to project your