Profit Builders Plr Ebook

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Table Of Contents

Introduction to Profit Builders ………………………………………………….. 4
The Anatomy Of A Successful Marketing Email ………………………… 6
Breakdown of a Winning Email Message ………………………………….. 9
Split Testing Your Emails For Maximum Profits ………………………. 17
The Importance Of Tracking Results ………………………………………. 21
Building Quality Lists …………………………………………………………….. 23
Final Words: Last Minute Tips ……………………………………………….. 25

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The Anatomy of a Successful Marketing Email

In order to create email campaigns that your subscribers will respond to, you need to identify the many different components that make up a winning marketing email.

In the next few segments of this special report we’ll take a closer look at each section beginning with:

1: Establish Purpose

The goal is to create targeted mailing lists based on specific niche markets or groups of consumers. In order to target active customers within your markets, you need to establish purpose – a specific focus for your mailing list.

Ask yourself: Whom are you looking to reach out to? What does your average consumer need? What could you offer to your market that they would be interested in?

You need to first identify your buyer base so that you can better understand your reader and when you do this, you will be able to create compelling emails that directly connect with your market base. Your messages will be opened, read and subscribers will feel motivated into taking action – so not only will your open rate soar but your email content will yield results!

One thing to keep in mind is that your writing style and the voice of your mailing list should vary, depending on the type of market you are targeting.

For example, if you are involved in health markets or niches, you might want to take a passive voice, or a more personal approach. Your emails may tell a story of your own personal experiences, or the ways in which health issues have affected your life.

If you are targeting a general business market, you may want to take a more aggressive tone, with a writing style that is more formal and direct.

It’s important that you understand your subscriber base as a whole so that you can create emails in a voice, style and tone that are designed to connect, motivate and prompt readers into taking action.

How can you better understand your market and get to know subscribers quickly and easily?

Consider visiting public community boards, forums and social media hubs such as Facebook or Twitter. Seek out pages on Facebook that were created for your core market, analyze what people are responding to, and most interested in.

Tip: Use Pinterest.com as a way of gathering Intel on your niche market. Discover new pages, explore pins and article content to see what other marketer’s are doing to connect with their audiences.

Breakdown of a Winning Email Message

Every email campaign is made up of many different elements, and when they all come together, you end up with a powerful email campaign that is guaranteed to be a success.

2: Email Campaign Elements

Understanding the purpose of each element is necessary so that you’re able to create the most targeted email campaigns possible.

Let’s take a closer look at the primary elements of an email campaign:

Subject Line:

The subject line of your emails are incredibly important because they serve one purpose (and one purpose only) – to prompt subscribers into opening your email and reading your content.

So, that being said – your subject lines are critical in the success of your email campaigns. They need to be compelling, exciting, thought provoking, and most importantly – unique.

Remember, you are competing with hundreds of other emails that land in your subscriber’s inbox so you need your email subject line to grab their attention and stand out.

If you are a well known figure in your market, adding your name to the subject line may be helpful in boosting open rates since your subscriber’s are able to instantly identify you.

For example, you might use:

Chris Marks: 3 New Sources For Unlimited Free Traffic

Your subject line may emphasize how opening the email can help your subscriber or provide value or be useful in some way.

For example, you might use:

10 Ways To Clear Up Acne Without Medication

You want to make sure that your subject line is clear to your readers and that it will pass through spam filters.

Avoid over-using words like “free”, “discount”, “urgent”, “call now” or “reminder” and if your emailing system (autoresponder account) provides the option to test your emails spam score, use it wisely. It can help you learn how to write better emails that will make their way into inboxes rather than spam folders.

Also avoid wordy subject lines. If it’s too long it runs the risk of being truncated and may be confusing. Look for ways to shorten your email subject lines and drive the message home in as few words as possible. If you can say it in five words, don’t use ten!

Tip: Curiosity may have killed the cat, but it is also an important motivator in boosting open rates. Also, consider using subject lines that provide readers with a sense of urgency such as a time-limited event, offer or deadline that will compel them to act quickly.

Opener:

Your email opener is incredibly important because it serves as your introduction, your greeting.

You know for yourself just how important first impressions are and when it comes to boosting response rates in email campaigns, your opener can make or break your success.

If you are known within your market, your email opener can be as simple as identifying yourself and moving onto the body of your message but if you are still building credibility and recognition in your market, your email opener is a critical component in keeping readers focused on your message.

If you are not yet known, you will want to consider that a reader is looking for one thing and one thing only – “what’s in it for me?” and your email opener should instantly answer that question.

Learning to create powerful openers takes skill and practice but you can bolster your open rate instantly just by taking a conversational tone.

Writing solid email copy isn’t about tricking the reader or being clever – it is about taking a direct approach to communicating and connecting with your audience.

Here are a few examples of solid openers:

“Have you heard…?”
“If you’re anything like me…”
“Because you are a…”
“Did you know…?”
“Have you ever wondered…?”
“Believe it or not…”
“I need your help…”
“I’ll get right to the point…”
“When was the last time that you…”
“Remember when…”

Tip: Keep in mind that certain email programs will display the first 3-5 lines of the email so your opener may appear as part of the subject line on mobile devices. Make sure that your opener offers a solid hook that will grab their attention. Keep your opener to 4 lines or less.

Other Details

- 1 Ebook (PDF, DOC), 26 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 16,475 KB