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So Exactly What Is Viral Marketing?

Viral marketing is like sneezing into a crowded room without covering your mouth. The idea is to get people to pass something on. Viral marketing can be done in many ways. Email was the first way that viral marketing was used but since the beginning other ways have been developed that encourage people to pass along information about products, services and internet sites even jokes and video clips to their friends and relatives.

Viral marketing can be a very good thing for Internet businesses, especially small ones that are just starting up. It can, also, sound the death knoll for those same businesses. You cannot force a product to “go viral”. If it is good enough just happens. You can, of course, use viral marketing but you can’t force the viral thing to happen. People love to share good things with their friends and families, but they will be just as quick to share an unpleasant experience or the name of the company they think ripped them off even quicker.

Should you try to capitalize on viral marketing? You certainly should! You would be the worst kind of fool not to use everything at hand to market your product or idea. Without one doubt, you should reap the benefits of reaching more than just your target audience and stretching those advertising dollars as far as they will go. It is important, though, for you to realize that viral marketing is a strategy. It’s just one tactic. One, however, that does work toward achieving your campaign objectives.

Oh, and just one more word of caution. You can craft a brilliant offer and a great message, and follow all the rules of Viral Marketing 101, but if a consumer visits your site and has a bad experience or even a not-as-good experience as expected, you will definitely achieve viral marketing, but the kind you don’t want.

Viral marketing is unique and quite extraordinary. We share with friends and family the bargains or freebies we were able to get. If we can copy the freebie we will do it and give it to people that we know. Everybody knows somebody and just like rumors, these freebies can spread fast.