Profiting From Facebook Ads MRR Ebook

Table of Contents

Introduction. 4
The Principles Behind Facebook Ads. 4
Who is Best Suited to Advertise on Facebook? 6
Conversions with Minimal Friction 7
Business Model. 9
Targeting Facebook Advertisements: How is it done? . 11
Targeting by Precise Interests. 13
Humans . 16
Topography. 18
Funny 19
How to Create Images. 20
The Rotation of Advertisements . 22
Facebook Ads Bidding 24
Landing Pages. 26
Tracking Performance. 27
Tracking Conversations 28
Performance Tracking. 29
Advantages of Facebook Ads . 31
Facebook can be Budget Friendly and still offer Results . 33
Facebook Cultivates Customer Loyalty 34
Facebook Allows the User to Track ROI and Performance . 35
The Disadvantages of Using Facebook Ads . 36
Negative Content 37
Subscriptions. 38
Advertisements . 39
Conclusion 40

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Targeting Facebook Advertisements: How is it done?

One of the most common mistakes that is committed by marketers who use the Facebook platform is the failure to properly target the desired market. Without a doubt the targeting options that are provided by Facebook are almost unparalleled; there are so many alternatives that one can use to effectively target the desired market. One can choose to target their users through the following characteristics: Age Location Interests Gender Relationship status Connections Education Languages Workplaces Each of the above mentioned options can prove to be extremely valuable depending on the audience that you are targeting. As a base template, most marketers will tend to focus on age, location, interests and gender. These will often cut across all the different parameters for selling any given product.

Location is an option that allows the marketer to target the users that are within a specific geographic location such as country, state, zip code, city and any other parameters that would be deemed necessary in this endeavor. Age as well as Gender targeting should be based on the customers that already exist in the portfolio on the marketer. If for instance, the majority of the customers on a given profile constitute of women that are aged between 22 and 45, then it is only logical to begin by targeting these individuals. In the event that they prove to be profitable, it is then that the marketer can expand the existing market. Targeting interests. This is arguably one of the most powerful features of the Facebook ads but more often than not it is misused. When one is creating a given advertisement, they are provided with a fixed set of two options: precise interests and broad categories. Targeting by Broad Categories Broad categories will encompass topics such as consumer electronics, horror movies and gardening. In the recent past, Facebook has included additional targets such as engaged (1 Year), has Birthday in 1 week, Expecting Parents, and Away from Hometown. This option of broad categories appeals as a very efficient method of reaching vast numbers in terms of audiences. However, it is important to consider whether this is the right option for you as it obvious that this specific option will cost a significant amount and more often than not they will spend very little in comparison. To this effect, one should always stay clear of broad categories targeting particularly if they are just beginning to start up the business.

Targeting by Precise Interests

This specific option enables the marketer to target the user based on the information that they have provided on their profile page which will include their documented interests and likes, the pages that they often frequent, the apps that they commonly make use of, and other content that they have occasionally provided in their timeline. It has been noted that the best Return on Investment has been achieved by the use of Precise Interest Targeting. There is a diverse array of interests that Facebook has to offer from which a marketer can target. These can range from Game of Thrones to Jet skiing. The most difficult part is choosing the one that is right for the specific advertisement or product that one has to offer. When one is focusing on precise interests, Facebook will offer the size of the audience that one would require alongside other suggested interests and likes. As a marketer, one will not have access to any competitive data. After one has selected the interests for a specific ad, Facebook will then proceed to providing an aggregate cost for a bid. Most marketers are in the habit of selecting the largest groups that they can possibly find. It is vital that you understand that is a big mistake! These groups are often more costly and offer very little in terms of targeting.

Instead of focusing on broad terms for your unique product such as “yoga” of “travel photography”, one should concentrate their focus on specific interests are will prove worthwhile in the long run. It would prove effective to research the blogs or the magazines that your prospective customers prefer to read, which related products they tend to buy, and who they tend to follow on Twitter. These tunnel vision focused interests such as the aforementioned, there is a higher likelihood that one will reach a higher number of people that are more interested in the topic that and are more likely to spend money on the given item. For instance, let us take the scenario that one is looking to start a new DJ course. It would be unwise to the simply the target the interest “Disk Jockey”. A more efficient strategy would be to create advertisements that target publications that focus on DJs such as a DJ Magazine or an urban music oriented publication. This would be supplemented by another ad that would target other DJ Brands that are available in the market. In effect this would translate to aggregating smaller interest groups that are interrelated providing an audience ranging from fifty thousand to one million viewers. Such a structure will result in a substantial audience of potential customers that are likely to translate into a sale. For the more advance users, it would prove quite effective to employ the use of Facebook Connect as an additional sign-up option to one’s site. Here, when the users connect through the use of Facebook, then it provides you as the marketer a platform to analyze their various interests. You can then proceed to index these interest in relation to the overall number of fans that are available in the Facebook page. This will leave you with the high-affinity interests. Through the use of this method, it is possible to create a target group that could ultimately be the best performer for a number of years. Visual presentation and Images for Ads on Facebook Arguably, one of the most important aspects of your advertisement is the image that will be selected. It is possible that you are indeed one of the most gifted writers and SEO specialists in the world, but if the image of your ad is not captivating enough to the user, then you quite simply will not get any clicks.

It is important that you do not be frugal with the quality of images by preferring low quality, generic stock of photography. Also, do not make use of images that you do not have express rights to make use of. Often, marketers have been culpable of stealing images straight from Google Images and using it on their advertisement, needless to mention that we live in a litigious society and such an action could have various ramifications. Additionally, in the event that your company is not globally recognized it is imperative that you avoid making use of your brand. Now that all the don’ts have been covered, then this brings the question of what should prospective marketers use for images in their ads? In order to avoid lawsuits and other such encumbrances, it is advised that one makes their own photos, purchase them from the image rights holders, or make use of the images that have a Creative Commons License. Below is a description of all the images that work with some degree of efficacy and the best place to locate such images.

Humans

The images portraying individuals are often very appealing, particularly their faces. It is advisable that a prospective marketer makes use of close-up faces that are attractive and have a significant resemblance to the overall target audience. Also it is important to note that younger faces do not necessarily mean that they are better. In the event that one is targeting a group of baby boomers or retirees, then it is only prudent to make use of images of individuals that are aged 60 and above. Here making use of an attractive 24 year old model would be oddly misplaced and inappropriate. The images that are used in Facebook ads are often small in size (100 by 72 pixels). In light of this, it is important that the marketer concentrates on the face of the individual and crop it if there is need for it. Never should there be an excuse for making use of a blurry image or dark picture, it would definitely be unattractive to the end user and nothing will be purchased from the website. Tip for Advanced Users: It has been found that when browsing through advertisement, the average consumer will be attracted to a face that is facing the right side. This is because the user will trail the subject’s line of sight and are therefore increasingly likely to read the text in the ad and thus enhancing the chance that the audience would actually be interested in the advertisement.

Models are not the only faces that one can make use of, there are other alternatives that would even be cost effective in the long run. For instance, one can opt to feature the people that are the back bone of the business and these are the customers. However, this may require some degree of luck with respect to getting their consent and their willingness to participate in your advertisement. Topography

This basically refers to how the advertisement is presented, the actual display, format and font. With respect to this, it is imperative that one makes use of topography that is clear, legible in order to maximize attraction to the advert. It has been found that making use of bright colors will significantly enhance the likelihood of the ad standing out from all the other dull colors on the page. Similar to the text copy, it is beneficial to raise the interest of the user by raising a question or endeavoring to express a specific benefit to the user. Treat the given text within the image as if it was an extension of the marketer’s copy.

Other Details

- 6 Articles (TXT)
- 1 Ebook (PDF), 40 Pages
- 12 Graphics (JPG, PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Year Released/Circulated: 2017
- File Size: 2,990 KB

License Details:

[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can be given away for free
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights