Relationship Marketing Personal Use Ebook

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Table of Contents

INTRODUCTION 4
SECTION 1: RELATIONSHIP MARKETING -­‐ WHAT & WHY? 5
THE ADVANTAGES OF RELATIONSHIP MARKETING 8
ANY DISADVANTAGES? 9
TOP CANDIDATES FOR RELATIONSHIP MARKETING 9
SECTION 1 TAKEAWAYS 10
SECTION 2: BUILDING CUSTOMER RELATIONSHIPS 11
FUNDAMENTALS 11
IMPROVE CUSTOMER SERVICE 13
THE RIGHT WAY TO USE SOCIAL MEDIA 13
THE POWER OF FREE RESOURCES AND INFORMATION 15
E-­‐MAIL 16
LOYALTY PROGRAMS 18
KEEP LEARNING AND IMPROVING 19
SECTION 2 TAKEAWAYS 19
SECTION 3: DEALING WITH CUSTOMER DISSATISFACTION 21
RESPOND QUICKLY 21
IF POSSIBLE, HANDLE THE ISSUE YOURSELF 22
LEAVE YOUR PERSONAL FEELINGS OUT OF IT 22
STAY HONEST AND OWN UP TO MISTAKES 23
OFFER COMPENSATION 23
DISSATISFIED CUSTOMERS ON SOCIAL MEDIA 24
SECTION 3 TAKEAWAYS 24
CONCLUSION 26

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Section 1: Relationship Marketing

What & Why? Relationship Marketing is a term that is oJen thrown around these days, and indeed it is a strategy that seems to become more popular with every passing year.

In many ways it is the opposite of the transactional marketing strategies that dominated most of the 20th century. Where transactional (or traditional) marketing is all about a series of single sales events, with no regard of who the consumer is, relationship marketing is about establishing an on-­‐going relationship between brand and consumer.

Thanks to the Internet, this approach is gaining in popularity, as it has become easier than ever to stay in touch with customers and build a Relationship with them over the long term. Many companies these days incorporate at least some elements of Relationship Marketing in their overall strategy.

Let’s take a look at two examples to better illustrate the difference between transactional And Relationship marketing:

Other Details

- 10 Articles (PDF)
- 2 Ebooks (PDF), 26 Pages
- 1 Graphic (PNG)
- 1 Salespage (HTML)
- Checklist, Posters
- Year Released/Circulated: 2015
- File Size: 5,619 KB

License Details:

[YES] Can learn from this product
[NO] Can sell or giveaway