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Table of Contents
Chapter 1: Introduction ……………………………………………………………………. 5
What is Reddit – A Quick Introduction ……………………………………………… 5
Why You Should Care …………………………………………………………………… 8
Chapter 2: Identifying Your Audience ……………………………………………….. 10
How to Find Subreddits ……………………………………………………………….. 11
Is This Subreddit Right for You? …………………………………………………… 12
The Big Fish ………………………………………………………………………………. 13
Big Subreddits vs Small Ones ………………………………………………………. 16
Chapter 3: Planning a Successful Post and Strategy ………………………….. 18
A Warning: Here There be Cynics …………………………………………………. 18
Researching Your Subreddit ………………………………………………………… 20
A Good Trick for Avoiding Backlash ………………………………………………. 23
Managing Your Profile and Karma ………………………………………………… 25
Creating Multiple Accounts?…………………………………………………………. 26
Chapter 4: What Type of Content Thrives on Reddit and Gets Shares? … 28
Content That Thrives …………………………………………………………………… 28
The Psychology of Sharing and Upvoting ………………………………………. 30
Chapter 5: On Making Self-Posts …………………………………………………….. 34
Using Self-Posts to Improve Your Karma ……………………………………….. 34
Using Self-Posts for Self-Promotion ………………………………………………. 35
Chapter 6: Advanced Techniques and Conclusion……………………………… 37
Creating Your Own Subreddit ………………………………………………………. 37
Reddit Tools ………………………………………………………………………………. 38
Sharing Buttons …………………………………………………………………………. 39
Posting Links in Comments ………………………………………………………….. 39
Conclusion ………………………………………………………………………………… 40
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Chapter 1: Introduction
When it comes to digital marketing and promoting websites and businesses online, a lot of attention is given to Google and to conventional social media sites like Facebook, Twitter and LinkedIn. While those are all important and powerful aspects of an online campaign, they are far from the only options available to you and it may just be that there are easier and more effective ways to get a lot of eyes on your business and to increase your sales and profits.
One such alternative avenue for instance is Reddit. Reddit is a site that can get you thousands and thousands of hits from a single post if you get it right and that gives you a direct route to market and an easy way to find a highly targeted audience.
Put simply, Reddit is potentially just as powerful as Facebook or Twitter and possibly even more so depending on your niche/industry. This is something you can’t afford to ignore. Read on and we’ll look in depth at how Reddit works and how to make the absolute most of this incredibly useful platform. You might just find it’s the ultimate way to have your traffic go viral and to truly explode.
What is Reddit – A Quick Introduction
Reddit is a social bookmarking/link sharing site along the lines of Digg or StumbleUpon. More than this though, it’s an aggregated content site where
you can find content voted to the top by other users and thereby selected for its popularity among the community. It was founded by Steve Huffman and Alexis Ohanian who were roommates and students at the University of Virginia and subsequently acquired by Conde Nast Publications in 2006. Today it operates as a separate entity but with Advance (Conde Nast’s parent company) as the largest shareholder.
Reddit’s mission statement is to become the ‘front page of the internet’ and it achieves this by letting users select the sub communities (called Subreddits) that they want to subscribe to and then showing them the top voted content for that community each day. You can find these at the URL: www.reddit.com/r/nameofsubreddit. As a rule, any content shared to Subreddits will need to gain a certain amount of traction before it starts appearing on the home page for particular users.
If you were to set up your own Reddit account then, you would be able to select the subjects and -categories you were interested in and then Reddit would show you the top content from each of those categories every day. This would likely include blog posts and other external links, alongside ‘self-posts’ which are essentially just text posts that are designed to stimulate discussion within the community. You can also choose to view Subreddits on their own and that way only see the latest and most popular links and discussion for that given subject.
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