Search Engine Methodology PLR Ebook

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Search Engine Methodology What’s in a Search Engine?

To effectively optimize for search engines and to better understand what’s really happening, there is value in knowing how modern search algorithms work. This article will walk through the creation of a hypothetical search engine, and will show how this impacts search engine optimization.

Step One: Make a List of URLs and Crawl Them

Before anything can be done, a list of URLs needs to be retrieved to initially crawl. The most popular option for this is to load the URLs in the DMOZ database. These aren’t the only sites that will be crawled. The pages linked to by sites in the DMOZ directory are also crawled since the crawler follows the links. It certainly helps to be in DMOZ, especially if you don’t have enough links from other sites to be sure that you’ll be sufficiently crawled.

Now, a group of computers are set up to download all of the pages on the list. These are called the “crawlers.” They will also look at the links on those pages, and crawl those URLs as well (the crawlers will continue following links until their hard drives are full).

Step Two: Analyze the Pages

The crawlers now go through each page and look at their content.

First, the crawler makes a table with every unique word on the page. It gives “points” to each word based on how many times it’s used on the page, and words in bold, in the title, in meta tags, or in headers are given extra points.

Other Details

- 1 Ebook (DOC), 4 Pages
- Year Released/Circulated: 2008
- File Size: 8 KB

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