Seo For 2016 And Beyond Personal Use Ebook

Table of Contents

Introduction….4
Chapter 1 – How To Find The Right Keywords…..6
Chapter 2 – How To Find Keywords The Right Way16
Chapter 3 – Earning Links Instead of Building Them….21
Chapter 4 – Yes, You Can Still Build Back Links…You Just Have To Do It RIGHT29
Chapter 5 – Unleash the Power of SEO Outreach…..34
Chapter 6 – Google’s SEO Ranking Factors..39
Chapter 7 – How To Maximize The Value of Search Traffic.43
Chapter 8 – Tying SEO to the KLT Conversion Process.47
Chapter 9 – SEO Outreach Best Practices…..51
Chapter 10 – Social Media and SEO: It’s Not What You Think or Assume..54
Conclusion…..57
Internet Marketing Resources….58

Sample Content Preview

Introduction

As you might already know, search engine optimization, or SEO for short, has evolved over the years. Basically, Google.com controls what goes on with SEO and what is allowed and what is not, in order to get your website ranked high in the search engines, for whatever keyword phrases you are talking about.

If you don’t know what SEO is, here is a basic definition from Wikipedia.com :

Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s (e.g. Google.com) unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number ofbacklinks, or inbound links, is another SEO tactic.

On the internet these days, 90% or more of search engine traffic comes from Google.com. So, you need to rank on the first page of this monster for your main keywords, or you will not get much natural traffic to your domain.

Google has had many algorithm changes over the years, called Penguin, Hummingbird, Panda and so on and we don’t really know all of the details except that thousands of sites receive a drop in rankings and some go up in the search engine results.

However, it seems that right now they favor companies promoting their brands and general topics, instead of plain keywords. You can’t load a page with your main keywords in the title, on the first line, last line, in Hi, H2 or H3 tags and so on, and get away with it. At one time, that would vault you to the top of Google, but not now. They favor authority websites with lots of good content and lots of social interaction (links to your Facebook fanpage etc).

So, you still can use keywords on pages, just don’t overdo the optimization.

This book will explain how to get your website to the top in your chose niche.

Other Details

- 1 Ebook (PDF), 59 Pages
- Year Released/Circulated: 2016
- File Size: 950 KB

License Details:

This is for your personal use only - cannot be sold not given away.