Seo Marketing School MRR Ebook

Table of Contents

Chapter 1: Introduction…………… 6
Chapter 2: What Is SEO?………….12
Chapter 3: Keyword Research…18
Chapter 4: On-Page SEO………….25
#1 Content…….. 26
#2 Title Tag……. 27
#3 URL………….. 28
#4 Meta Description………….. 29
#5 Headlines…..30
#6 User Experience…………….30
Chapter 5: Link Building…………33
Good Links vs Bad Links……..34
Search Engines and Links…… 37
Chapter 6: How to Execute a Content Marketing Strategy. 40
When SEO Meets Content Marketing………. 41
The Execution Process………..42
Chapter 7: 10 SEO Best Practices………………..48
#1 Keyword Placement……… 49
#2 Search Intent…………………49
#3 Page Speed.. 50
#4 Use HTTPS….51
#5 Avoid Duplicate Content…51
#6 Optimize Your Images…… 52
#7 Insert Relevant Hyperlinks……………….. 52
#8 Use Your Keyword Research………………53
#9 The Google Search Console……………….. 55
#10 Long-Form Content…….. 56
Chapter 8: Advanced Tactics…..58
#1 Build Topic Clusters……… 58
#2 Do an SEO Audit……………. 59
#3 Look for Journalist Keywords……………. 61
#4 Work on Internal Linking. 61
#5 Use Dynamic Parameters.62
Chapter 9: How to Measure and Track SEO Results…………64
#1 Organic Traffic……………… 65
#2 Quality of SEO Traffic……. 65
#3 Keyword Ranking…………. 66
#4 Identify Slow-Loading Pages………………67
#5 Engagement Metrics……… 67
Chapter 10: Conclusion…………..70

Sample Content Preview

A lot of these are commercial operations and searches are a big part of how users find brands and their services. When you do a good job with search engine optimization, your website gets better rankings for keywords/keyphrases from the search engines and that improves your brand’s visibility. This gives you a very real shot at converting a regular visitor to the website into a paying customer.

This is no longer the open secret that it used to be a few years back. This means businesses have gotten good at tricking search engines to rank their webpages higher to get visibility.

So, search engines are constantly tightening the screws by changing the parameters through which they rank websites to make the search results more useful to the user instead of benefiting businesses with subpar content. This is why you need to be on your toes and in the loop on new practices.

Search engines are also trying to retain traffic on their search results pages instead of redirecting users to other webpages because advertising is how they make their money. This is why you see certain features on the homepage.

Think about this. The search engine results page or SERP has both ads and organic results. One such feature is the featured snippet, also referred to as the answer box. There are also image carousels that do the same thing except they are for pictures. This feature gives the user a direct answer to a specific question instead of redirecting them to a different webpage.

So, if the user types “London weather” or “convert cm to inches” or “Sydney time now”, they won’t just be given a list of websites or be taken to a website that answers the question. They see a box that answers the question or in the case of a conversion, allows them to enter the numbers and get the results right away. You will also notice similar boxes for queries that can be answered by sites like IMDb and WebMD.

Search engines are able to make money more efficiently when they cater to the users’ needs by keeping them on the SERP pages for a short period of time (it might be confusing, but this means that the user found what he was looking for in short time).

But lucky for businesses, some of this can be beaten fair and square with good search engine optimization techniques. This can be done for paid and organic content. That’s how when a user types a direct question into the search panel, they get a brief summary of text from the highest-ranking page which possibly answers the question right away. This could be an organic result based on good SEO.

Circumventing strategies that keep the user on the SERP page and getting them to your page requires a little more strategizing. That is what makes search engine optimization a big part of many marketing strategies drawn out by companies both big and small.

At the heart of it, SEO is basically just understanding the words your potential customer is typing into a search engine when looking for your website and how you can use that knowledge to draw them towards your website instead of your competition.

So, it is fundamentally about understanding your customers. And the good news is that the tips and tricks you learn from search engine optimization don’t have to be limited to your website because it essentially teaches you how to use language more effectively which can be applied to social media and get your website more traction from social media platforms which are a big magnet for online traffic.

The other side of this practice is understanding what the crawlers employed by search engines are looking for so that you can get visibility. A search engine looks at documents, pictures, videos and any other type of content you have on your webpage.

All of this is cataloged and that process is known as crawling and indexing, which are two different things. When a user types a query, this cataloged information is used to decide how relevant the content on your website is to their query. That is how your page gets ranked. Now, the first thing to know when I talk about ranking is the accuracy of keywords. That’s the next topic to dive into.

Chapter 3: Keyword Research

When I say keyword research, I’m talking about words and phrases that the content on your website should have. This makes it easy for users searching for such content to find your website easily when they type in specific words into the search bar.

The idea is to synchronize your understanding of the user’s preferences with the search engine’s data so that it can show your website up top when users look for those keywords. This is one of the most important elements of search engine optimization.

And when you take care of keyword SEO, you have a better shot at beating the competition on the search engine results page. This is also very useful when you are running a marketing campaign.

Typically, the process starts with creating a list of keywords that are relevant to the content you are trying to optimize. It takes time and effort but the results are phenomenal and makes it totally worth investing your resources.

Now, there is no one right way to do this. This means you will be engaging in some trial and error methods before you get a hang of it. But it is not entirely arbitrary.

For instance, here’s a couple of things you should not do.

A lot of individuals, including some professionals, look for SEO keywords only once and don’t update them from time to time.

Another mistake is to add only the most popular keywords which means you will be one of the many websites that have added the same set of keywords.

Other Details

- 10 Articles (TXT)
- 1 Ebook (PDF), 72 Pages
- 6 Graphics (PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2021
- File Size: 54,074 KB

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