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Table of Contents
Introduction
Chapter1: SEO Overview
Chapter2: Advanced SEO tips and Strategies in 2017
Chapter3: Using Social media to improve your search ranks
Chapter4: Best ON-Page SEO Optimization Techniques
Chapter5: Best OFF-Page SEO Optimization Techniques
Chapter6: YouTube SEO Tips
Chapter7: SEO Link Building Techniques
Chapter8: Effective Keyword Research Tips
Chapter9: Rock Your SEO with Blog Commenting Tips
Chapter10: SEO Tips for dominating local search
Chapter11: Best SEO Tools for 2017
Chapter12: Easy & Effective SEO Tips for small businesses
Chapter13: SEO Trends for 2017
Chapter14: SEO Tips for Content Marketing strategy
Chapter15: Tracking your SEO with Google Analytics
Chapter16: Case Studies
Sample Content Preview
8. SEO is Constantly Evolving, Keep Up with Google
Our lives as SEOs would be much easier if we believed we could continually offer the exact same services to our clients all the time, forever. However, that would be incredibly naive and shortGrab this SEO Revolution HD Training Video sighted of us to assume that we can continue to always do the exact same things and expect the exact same results.
As we touched on in our introduction, Google semi-regularly updates their internal algorithms to create better experiences for their users, but it is up to SEO experts to learn about and understand these changes, and know how to implement new services and techniques in compliance.
9. Build Links from Websites with Relevant Content
One of the best ways to bolster your site’s credibility is to focus your link building efforts to sites that produce high quality content that is relevant to your site’s industry. We cannot stress enough that this process is not easy, and sadly, there is no magic technique which will automate the process. You have to sit down and do the hard work of finding backlink opportunities and physically reaching out to the site’s administrators in hopes of creating relationships which might yield future backlinks.
10. Optimize Your Page Titles
When you enter a search into Google, and Google provides you with the first page of search results, you will see each search result shows a title for the link (in blue text), and a short description of the page directly beneath it. That blue title text is officially known as your Meta Title, and it is vitally important that you do a good job of optimizing these titles. Titles that are over 70 characters will not be fully shown in search results, and it comes off as quite unprofessional to users who can’t view the whole title.
11. Create Easy to Read/Understand URLs
One mistake we see many companies/people make unwittingly is creating pages with really long URLs. This is often an issue we see on WordPress sites (though they are certainly not limited to WP sites), because many websites offer a default setting where the URL slug is automatically generated by duplicating the page’s title.
Google likes and suggests a simple URL structure. From Google’s content guidelines: “Whenever possible, shorten URLs by trimming unnecessary parameters.” – Google content considerations
12. Become an Early Adopter
This isn’t just an SEO tip; this is a LIFE TIP for anyone in business. Always immerse yourself in the latest news regarding your industry, and be on the lookout for anything new– new products, new techniques, new technologies, etc., and write about them as soon as you feel confident you have something valuable to add to the conversation.
Early Adopter SEO Actionable Tip
Use Google Trends to see and when people search for keywords. You can even look at keywords over a 5 year period to see growth or negative search trends. It’s not only great for keywords you are interested in but also showing you what trends the world cares about in real time. Great way to find some topics that are in your market and trending
13. Focus on Referring Domains, Not Just Links
When creating backlinks, it is not only important to build as many as you can from high quality sources, it is also important to show Google that your website is well-balanced with regard to its backlink profile.
Remember, there are many other link types than simply dot coms– there’s .com, .org, .net, .gov, .edu, and many more, those these are the main ones, and are referred to as generic top-level domains (TLDs). Your TLD profile is taken into consideration by Google as they score your website, and sites that are well balanced are generally well-received.
For example, a website which features 5 .com backlinks, 5 .org, 5 .gov, and 5 .edu within its backlink profile will look authoritative to Google, and, therefore, will probably rank higher than a similar website that has 20 .com backlinks. The second website in the example may have the same overall backlink total, but they are not nearly as well balanced as the first website. 50 links from one domain has less SEO value than 3 links from 10 different referring domains (total 30 links from 10 referring domains). This is a super overlooked SEO tip!
14. Don’t Forget About Geotargeting
Geotargeting is a useful tactic if you own (or represent) a local business, particularly one with a real storefront. In today’s mobile age, people are constantly searching for businesses on their smartphones near where they are at that given moment.
Websites that clearly state their geographic location have an advantage of being listed in local searched over those which do not. Including your business’ location clearly and consistently formatted within your web content will help Google understand where you are located.
15. Structured Data aka Schema Markup (SERP 2.0)
Schema Markup is a powerful tactic to make your Google search results appear more professional and eye-catching than your competition. Schema markup is code that you can add to your site which helps search engines return more informative results.
Check out this example…When you search for “Stonewood Grill Menu”, you are presented with this as your first result:
The benefit is when Stonewood Grill updates the menu on the website, the changes will also be displayed in the above SERP (The image above). This is cost effective since the menu is mantained in one place online.
It is also a better experience for the user who wants to just dive into the menu.
Conclusion:
Ultimately, SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.
Just remember to focus on solid content creation and copywriting fundamentals, engage your viewers deeply, and stay abreast of technical trends like backlinks, SEO health, site speed, and schema.
Chapter 3
Using Social media to improve your
search ranks
Social media and search engine optimization (SEO) are undoubtedly connected and will only become more interdependent in the future.
In this chapter, you’ll discover seven ways you can use social media to boost your search rankings.
The Role of Social Media in Rankings
Social media is too powerful a tool for brands to ignore, and unless there’s some seismic shift in the attitudes and habits of users, its value will only continue to grow over the coming years. That being said, it’s unclear exactly how search engines use social media to rank your website. While Google has flip-flopped on their algorithm’s use of social signals as a factor in search rankings, the official word for now is that social signals (likes, retweets, pins, shares, follows, etc.) don’t factor into search results.
That being said, social is still a very powerful SEO tool, even if social signals don’t directly impact your search rankings.
Activate Your Brand Community to Reinforce Relevance
Though social may only indirectly affect your rankings, one of the ways it does is through the power of your community. Search engines factor in the size of your following on social media as a measure of your authenticity. After all, if you only created phony clickbait content, you wouldn’t have been able to build a large community of followers in the first place.
Do fake users count? In short, no, because fake users can’t engage with your content. Real users who click through from your social media accounts to your website or blog and share your content will ultimately boost critical website stats. As Google tries to determine authenticity and content value, it can look at that traffic as concrete proof that you’re doing something right. These three quick tips will help you craft social media posts that boost clicks to your website.
1. Cut Down on Word Count
While the “ideal” length of copy varies from platform to platform, Neil Patel at Quick Sprout found that generally speaking, less is more when it comes to your social media copy. In fact, his research shows the click-through rate on paragraph-long Facebook copy is 2-6 times lower than updates that are approximately 40 characters long.
Try to keep your social media posts to around 40 characters.
Rather than using extended copy in your social media posts, opt for a lower word count. Use all of the words you need, and not one more.
2. Tell People What You Want Them to Do
Sometimes, all your audience needs is a simple request so they know how to better interact with your content.
A quick search of the most clickable words on social media prove that most lists have one thing in common: they’re full of call-to-action phrases. Use words and phrases like “check out,” “see,” “retweet,” “like,” and “follow” to get people to engage with your social media content.
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