Table of Contents
Chapter 01 – The Basics of SEO
Chapter 02 – How to Determine And Monitor Your Search Standings?
Chapter 03 – Research Keywords And Know Where They Go
Chapter 04 – How to Use Internal Links?
Chapter 05 – Creating A Site Map
Chapter 06 – Creating Search Friendly URLs
Chapter 07 – Things to Avoid
Chapter 08 – Using Image Descriptions
Chapter 09 – Create and Use Fresh Content
Chapter 10 – Use Social Media and Technology
Conclusion
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Chapter 03 – Research Keywords And Know Where They Go
The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.
Research Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used.
Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site.
This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site.
This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise.
Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.
Chapter 04 – How to Use Internal Links?
Using tried and true methods to optimize the chances of getting traffic to a site should always be extensively explored for its benefits obvious or otherwise. Therefore looking into the possibility of using internal links to enhance interest in a site is definitely worth the effort.
Using Links
Most seasoned internet marketers know only too well the benefits of using internal links which links one page to another within their site. This facilitates efficient and quick access to information at the site without too many complicated processes.
Below are some points to consider which may assist in understanding the use of internal links:
Internal links are considered anchor text that should ideally be created using important keywords. These keywords are what are going to identifies as the links between the homepage and the topic page thus the keywords chosen should have a high connective element or value to the site.
If the words in the internal links correspond with those of the home page then the Google search will place a higher ranking rate which will then enhance the search result exercise for the prospects.
Avoid using the term “click here”. Although it effectively informs the viewer of where to go for further information, it would be more enticing to use actual keywords that are connective to the material about to be viewed.
This would definitely increase the possibility of the viewer deciding to venture further into the site, especially if the words chosen are attention grabbing.
Most homepages have the highest ranking status of the site, thus using the links from this area should be done is a wise and careful fashion in order not to overuse or underuse this positive element.
These high ranking pages should ideally be linked to other money generating pages such as subscription sign up pages, email newsletter sign up and others.
Chapter 05 – Creating A Site Map
Gaining popularity as a method of convenient navigation through a website, the site map basically facilitates the list of links to HTML files in the web platform.
There is a visual source safe that includes the creation of site map commands on the web menu to simplify the site map creation, however in order to access this tool one would need to have the write access to use the command on call.
Map It
Each time the create site map is called upon, a totally new site map file is created, thus there is a need to save the copy of the particular file to another location where it can be retrieved later.
The following are some simple steps to creating a site map:
Using the visual source safe explorer the individual would be able to open a web project to commence the exercise.
When the web menu is clearly visible, the next step would be to click on the create site map icon. In doing so other follow up instructions would have to be completed in order to work further on into the exercise.
Here in the create site map for
Then the individual would proceed to select the check in to visual source safe check box and when this has been completed then the ok icon should be clicked upon.
Upon completion of clicking on the ok box the specified file is the created and checked into the data base.
For some there may be a need to further navigate the file and customize it, which can also be done quite easily.
Other Details- 1 Ebook (PDF, DOC), 22 Pages
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- Year Released/Circulated: 2021
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License Details:
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[YES] Can modify/change the sales letter
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[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
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[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
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[NO] Can be added to free membership websites