Salespage Snapshot
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Think mobile first, and build the site around that audience, then use the extra monitor space to add more content for non-mobile users.
What does your website experience SOUNDlike?
More people are searching the web with theirvoice. They are listeningto websites, rather than reading them. They are watching videos instead of reading.
Catch this trend early, and own it, and you will be on your way to a successful 2017 and beyond. You’ll stay a step aheadof the search engines, and you will keep your spot at the top.
You’ve evaluated your website. Now it’s time to put a plan in place to change it. Don’t pretend like this doesn’t apply to you. Unless you are already number one on every possible search string, your job isn’t over.
You need to own your market.
Start by figuring out what kind of keywords that your customers are using to stumble across your site. You will find this in your analytics, under common Google searchstrings, or something similar.
It’s incredible important to knowthe keywords, and own the market. Keywords might be outdated, but they still play an important role in SEOand that shouldn’t really come as a surprise.
Draw a picture of a new website, and how it should appear on a phone and a tablet. Start there.As I said earlier, comfortable site navigation is the key, so focus on that.
The big win by drawing it first, instead of hacking into the code base, is that you can see a final product, and figure out how to make it a reality later on down the road.
Yourmind will automatically concentrate on what the site should look like, and how it should be interacted with, instead of worrying about how to do it.
This is a popular strategy, not just among marketers and web developers, but also among inventors of every stripe. The best product teams will ask for a picture of the final product, and they’ll figure out how to make it work.
Put first things first.
The most engaging content for a web browser should be right in the middle of the screen, just below your headline.
On mobile, it should be right at thetop. Give them what they want.
Your users are coming to you for a reason, so don’t waste two inches on a phone screen to bash them over the head with something they don’t care about.
Take them straight to the good stuff. Engaging, interactive images that lead to articles will entice them toclick, instead of shuffling off to the next site on the Google search.
Everything should be visible to the spiders.
Even pictures of text should have tags so that spiders can read them too. Make it easy for the spiders in the same way that you would makeit easy for your customers.
Add outbound links.
You don’t have to redirect to a bunch of news articles.
You don’t need to spam affiliate links everywhere.
What you need are solid links to top-notch existing content. This not only saves you money trying to get the best content on your site, but it adds a ton of value to your customers.
Look at an oilfield website (they spend millions on IT) and what do you seeright off the bat?
Links to news articles about the latest things happening in their market sector, without a doubt.
Go to the Starbucks homepage, and the first thing you will see is a huge picture of their latest and greatest drink offering.
Get advice from the pros.
Spend some time looking at the biggest companies, and what their websites look like, so you can skim off the millions of dollars they throw into research figuring out what customers want to see.
You don’t have to spend the money, or even see the white papers, to use the research. Mimicry is a wonderful thing. Take all the good ideas and use them yourself.
Optimize your content.
Figure out which pages on your blog are working the best, and turn them into seriesof posts if necessary.
Other Details- 1 Ebook (PDF), 14 Pages
- 5 Graphics (JPG, PNG)
- 1 Squeeze Page (HTML)
- Promotional Ad Material (Emails)
- Affiliate Programs List (XLSX)
- Twitter Tweets, Hybrid Cheatsheet, Download Page
- Year Released/Circulated: 2018
- File Size: 5,820 KB
License Details:
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the sales letter (if one accompanies the product) and graphics.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[NO] Can be given away for free.