Set Up The Payment Processor In Your Web Site Personal Use Ebook

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Introduction

I have read dozens of books about Internet Marketing, but none of them tells how to add the payment processor to a site. The payment processor is truly important because it turns a web site into a virtual store on the Internet.

Most people know how to design, set up and publish a web site. But if they want to sell something, they have no idea about how to get the money from their prospects.

The scope of this ebook is to describe you how to solve this problem in few clear and easy steps, from choosing the payment processor to testing the purchasing process before going live on the Internet.

PayPal, the payment processor of choice

PayPal is by far the best payment processor on the Internet. Its slogan is “Send money to anyone with an email address in 103 countries and regions”, and this means to you that if you have an email address you can receive money from your customers. Actually you’re required also to have a bank account and a credit card.

You, the merchant, are required to have a PayPal account, but your customers are not. If a customer has no PayPal account he will pay by means of his own credit card. If the customer has his own PayPal account he will use it, and the payment process will be much more short and easier for him.

A PayPal account, in all cases, is so useful that I suggest anybody in the world to have one (see paragraph “Opening a PayPal account”).

When you open an account with PayPal you are given access to a huge documentation in the form of PDF downloadable ebooks. These ebooks explain in detail all the features and all the capabilities of PayPal that you can make use of, from the “donate” button to the complete shopping cart. But it takes time to read and put in practice.

Fortunately most applications on the ‘net do not require any programming, except the basic HTML knowledge. But, as simple as it can be, setting up the HTML form and carrying out the appropriate testing of the payment processor requires additional knowledge, which is provided to you by this ebook.

How not to use PayPal

PayPal doesn’t want to be partner of anybody in online scams and frauds. You can use PayPal to sell everything on the Internet, but the following things are true no no:

• don’t promise in your website that the buyer will earn money using the product that you are selling
• don’t promote Ponzi schemes, Multi Level Marketing, etc.
• don’t sell get rich quick programs

or your account will be frozen without notification. Also it will take several months for the money in your PayPal frozen account to become available to you.