Salespage Snapshot
Table of Contents
Foreword
Chapter 1:
SEO Basics
Chapter 2:
Determine And Monitor Your Search Standings
Chapter 3:
Research Keywords And Know Where They Go
Chapter 4:
Know How To Use Internal Links
Chapter 5:
Create A Site Map
Chapter 6:
Make Search Friendly URLs
Chapter 7:
Know What To Avoid
Chapter8:
Using Image Descriptions
Chapter 9:
Make Sure You Have Fresh Content
Chapter 10:
Use Social Media And Technology
Wrapping Up
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Chapter 2:
Determine And Monitor Your Search Standings
Business growth is always the ultimate goal sought after in any endeavor undertaken, thus the need to then consider the elements that are needed to successfully monitor this growth in an efficient manner.
Check In To It
The following are some tips on how this may be effectively achieved:
Through the process of monitoring the search standing the individual needs to be equipped with the proper understanding of how the SEO efforts work.
One of the recommendations would be to use the MarketingVox to help keep tabs on the search standing through the page ranking with tools like Alexa and Google tool bar.
Making it a periodic practice to check the referral logs to track the visitor’s movements within the site and the search terms that are being popularly used to find the site is encouraged.
Being committed to the process of determining and monitoring the search standings is also something that should be considered in a rather long term time frame. This is because most of the results and information gathered can only be useful and effective if done for a reasonable amount a time to ensure the accurate gauging exercise in possible. Understanding that the material gathered is not beneficial is looked upon as a onetime solution or general idea of the overall picture being presented.
Having clearly defined goals will also better facilitate the monitoring exercise as the SEO efforts will be better managed. Using suitable web analytics software would be advised at this stage to create a clearer picture of what is working and what is not.
Monitoring the page yielding traffic is also a metric that determines how well the page at the specific site is able to drive search engine traffic to it. As a webhost it is a pivotal element to the success of the page to ensure its visibility to the search engines, to draw the new traffic to the site as often as possible.
Chapter 3:
Research Keywords And Know Where They Go
The harness SEO optimization there is nothing worse than using the wrong keywords, keywords that are ambiguous and misleading and keywords that are ineffective. The choice of keywords greatly dictates the traffic flow to the site thus creating the desired SEO ranking.
Research
Keyword research is vital to any search engine optimization campaign and every exercise targeted at the site should take this into account. Potential viewers may not be able to find the individual’s site if the connective keywords are not used.
Also using keywords that are deemed popular but have no connection to the material featured at the site will also pose problems as the visitors will eventually catch on to the ploy and perhaps take action against the site.
This kind of bad “publicity” is definitely not needed or encouraged. Targeting the wrong keywords would also put at risk the cost invested into the endeavor as it would basically mean that the money being used would not produce the desired traffic interest to the site.
This would then render the whole exercise a waste of valuable time, resources and energy. Staying competitive through the use of proper keywords that are relative to the material should be the target of the keyword choosing exercise.
Discarding misconceptions would perhaps be the first way to tackle the keyword research exercise. Most webhost make the mistake of having a preconceived idea of what the popular keywords should be that would draw the traffic to the site. This may not happen as imagined due to the fact that the host is making this assumption or choice based on what he or she perceives the visitor would key into the search. Looking at the keyword search from a wider perspective would be better and more beneficial.
Other Details- 1 Ebook (PDF), 33 Pages
- 2 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2017
- File Size: 2,315 KB
License Details:
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