Social Marketing Advantage MRR Ebook With Audio

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For starters, a lot of what you will be sharing from your social accounts is likely to be blog posts, articles and other forms of content. It is normal – and actually practically a requirement – that this content be adorned with images.

The alternative is that your visitors land on your website and are greeted by a wall of plain text. This can be a highly off-putting and especially in a world where people don’t have much time and where there is a whole lot fighting for their attention.

Breaking this up with images serves multiple roles.

Firstly, it increases the production value of your page. This adds just that small amount of detail that makes the page look like it was created by an organization with skill, talent, equipment and funds – rather than looking like something someone made on their Mum’s computer.

At the same time, the right image breaks up the text and makes the page much more welcoming. But what it also does, is to add narrative. Images tell stories. In fact, you’ve probably heard the old adage that an image can convey ‘a thousand words’. And what this means, is that your image will help to convey more meaning immediately in much the same way that gesticulations and expressions help us to communicate more with our words.

Now when someone lands on your page, they will be instantly more aware of what the subject matter is, what the tone is and how they should feel. This instant reaction tells them whether they should stay, or whether they should leave.

And what achieves this same end to an even greater effect is having an ‘infographic’. Those that work online will have a better idea about what this means, but in short, an infographic is an image that also conveys information. This can mean data plotted and displayed in a very interesting way, it can mean a kind of visual mind-map or chart or it can mean a host of other things.

Either way, an infographic will allow you to put across a whole lot of information more quickly and these – as it happens – are highly sharable.

Images for Clicks

Images do more than this though. As well as convey meaning, they also convey and invoke emotion. That is to say that an image can make us feel something.

And unlike writing, an image can make us feel something instantly. We might feel that something is very awesome instantly, or we might feel that something is inspiring, desirable or even disgusting.

So, if you want your content to have a gut reaction then a great image can do that. Remember: when you place an image on your content, one of these will be shared when someone clicks to share your content.

And if your content has the effect of creating a strong emotional reaction, then of course people are going to stop and notice what has been posted and therefore be considerably more likely to click and read.

And guess what, it goes even further than this because what many people don’t realize, is that a lot of people will actually click ‘like’ or click ‘share’ before they have even read the content.

People are lazy and impulsive. A lot of us don’t have time to read but if we see something that looks funny, looks cool, or we think will make us look smart, then we might click like or share on a whim before we’ve even actually checked it out.

So, your image can get shared on its strength alone.

Note: In terms of images that are best at catching our attention, psychologists unanimously agree we are most likely to look at people’s faces. Attractive faces? Now that’s just a bonus. Better find some model friends!

And of course, the image can be the content itself.

This is much more likely to be the case on Instagram of course but it can also be the case on Twitter or on Facebook even. It’s certainly the case on Pinterest too!
Here the image itself must provide value. And that’s where things get a little trickier.

Infographics of course get around this problem inherently, as do memes. And what you can also do is to use images that contain the kernel of a useful tip – for instance an image of a lifehack or a smart décor tip.

Other Details

- 1 Ebook (PDF, DOC), 6 Pages
- 1 Audio (MP3)
- 2 Graphics (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2022
- File Size: 3,622 KB

License Details:

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