Salespage Snapshot
Table of Contents
Develop Your Social Marketing Plan ………. 4
Goals and Objectives …….. 5
Branding ….. 6
Target Audience …. 7
A Personal Brand … 8
Platform …… 9
Plan ………. 10
Use Social Media for Market Research …. 14
Twitter for Short Term Research 14
Learning the Niche ………. 17
More Data Collection …… 19
Surveying Your Audience ………. 21
Social Targeting the Perfect Customers … 23
Why You Need to Target Someone in Particular ……… 23
How to Target Your Social Media Campaign … 27
Engaging Content Attracts Customers ….. 32
Quality Blog Posts ………. 32
Content On Social Media is Two Way … 38
Become the Expert by Providing Value …. 41
Why Value = Influence …. 41
How to Offer Value on Social Media ….. 42
But What is Value? ……… 46
Social Follower Quality Trumps Quantity . 51
What is a Quality Follower? ……. 51
How to Create High Quality Followers .. 54
Implement A Marketing Schedule That Works …. 61
The Essentials ….. 62
Optimizing Your Schedule ……… 67
Track, Test and Improve …. 71
Why Analytics Matter …… 71
How to Get Started ……… 73
Running Tests…… 77
Sample Content Preview
The next thing you need to think about is your branding.
And I‟m going to be brutal with you now: there‟s a very strong chance that your site and business needs a complete rebrand. Sorry!
The fact of the matter is that your social media success is going to hinge massively on your branding. If your branding is bad, then you won‟t be able to win over your followers and visitors.
The whole point of your social media is to create positive interactions with an audience so that they consider signing up and subscribing and so that you build their trust and they consider buying from you in future.
If you post regularly and with high quality content, but your page has an ugly logo or no real branding to speak of, then you are going to drive away your visitors. A strong brand will instil trust and authority right away. People should look at your logo and instantly know what your site or channel is all about and whether or not they‟re likely to like it. At the same time, they should see your branding and they should instantly feel that yours is a professional outfit and one that they can trust to produce high quality products and content.
That‟s why you should hire someone to create a logo for you and then make sure that you use this consistently across all your channels and that this helps to create more synergy between your various accounts.
Target Audience
Your branding should be directly influenced by your target audience.
What do I mean by this?
Essentially, depending on your brand and your business, you are going to have a specific target audience. That might be middle aged businessmen, it might be pizza shop owners, it might be young, stylish women or it might be martial artists.
Whoever your target audience is, knowing and understanding this audience is critical to your success.
Ultimately, if you try and create messages and branding that is appealing to everyone, then it will unintentionally end up being appealing to no one. It will be too generic and brand. What‟s always better is to go after a small segment of the web but to have them completely on-board with everything you‟re saying and selling.
And to do that, you need to first identify them.
You can do this with market research. Ideally, that means surveying your current audience or customers and finding out how old they are, what their hobbies and interests are, what their beliefs are, what their passions are, where they spend their time…
All this information will help you build up a picture of someone and know precisely who you‟re going to be marketing to.
You can also do this by looking at your competition. Who spends time on their social media pages and websites? Who are they targeting? What can you learn from them? Once you know this, you can decide how best to design your logo and other aspects of your brand in order to best attract that audience. The same goes for writing any copy that is going to go on your page such as your „about‟.
Now you know who you are appealing to, you can decide how best to appeal to them.
A Personal Brand
Something that more and more businesses should consider, is using a personal brand.
A personal brand means that you‟re not going to create a logo in the traditional sense or give your business a name. Even if you do, that is going to play second fiddle to your own name and your own face which become your brand.
This can work incredibly well, because by having a personal brand, you allow your visitors and followers to feel as though they can get to know you. In return, this then helps to build trust and familiarity. Would you be more likely to buy off of a friend, or a stranger in the street? Using a personal brand allows you to put yourself somewhere in between those two points.
Other Details- 10 Articles (DOC)
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- Year Released/Circulated: 2022
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