Social Media Marketing Made Simple MRR Ebook

Table of Contents

Introduction . 6
The Beginning: What Is Social Media Marketing? .. 10
Key Elements Of Social Media Marketing . 13
The content … 13
The conversation 14
The “social” of social media … 14
How To Implement A Social Media Marketing Strategy … 16
Set goals .. 17
Research .. 18
Audience .. 19
Using Social Media Marketing To Develop A Brand …. 22
Aesthetics . 22
Voice and personality … 23
The Importance Of Analytics . 26
Engagement .. 28
Inbuilt tools …. 28
Third-party analytics 29
Testing 29
The Crucial Difference: Advertising Vs Marketing . 32
Psychology of social media …. 33
Reach .. 33
Search engine optimization (SEO) … 34
Paid content .. 34
Pros And Cons Of Different Social Media Platforms For Marketing … 36
Demographics …. 36
Profiles 37
Instagram . 37
Facebook . 38
Twitter . 39
LinkedIn …. 40
Pinterest … 41
YouTube … 41
Snapchat .. 42
TikTok . 42
Unique Content Creation … 45
Content scheduling and a content calendar …. 45
Video content 46
Patterns …. 46
Frequency 46
Replying … 47
Collaboration . 47
Conclusion 49

Sample Content Preview

The Beginning: What Is Social Media Marketing?

You may be asking, is it not enough to simply have active profiles on social media? Unfortunately, no, it is not.

In this day and age, almost every person, and, even, many pets(!) are on social media. For this reason, there is an undeniable need for the existence of an enhanced and consistent social media presence to be able to run a business on social media. There is an abundance of content that you will need to compete with, so, above all, you need to try to have a high-quality brand.

But, people do not only use social media to be social with their friends and family—as it was originally intended. Social media is used to build connections and make business decisions and, of course, learn about new and exciting products.

Social media was designed with the intention of keeping us on our phones and to constantly refresh our feeds to see what new and exciting content is available for us. And it certainly worked. Social media usage is constantly increasing, with platforms finding new ways to keep us posting and most importantly buying.

When social media was first introduced, it was ad-less and free. But, as sites grew, so did the ability of it to be used for marketing. Now, in amongst pictures of our family and friends, are sponsored posts and ads that the algorithms think that we might enjoy. The videos we watch are often paused momentarily to make way for a quick ad. Advertising has been seamlessly integrated into our feeds; but how do you compete with all that content? The answer comes in creating a social media marketing strategy.

In essence, social media marketing is defined as efforts made on social media to connect with audiences and achieve business goals, such as increased sales, increased followers, more traffic, and building a brand. Through social media marketing, you will want your audience to develop brand awareness, then brand recognition, and finally, brand loyalty. We will discuss “branding” more specifically later, but it is important to keep in mind that as branding is how your audience perceives you, you want them to have a good impression.

Social media marketing is the combination of all your online activities that aim to drive user engagement and overall sales.

As with regular marketing, it can be proactive or reactive. Preferably of course you want proactive marketing to head off anything bad—ideally, you want your marketing strategy to seem effortless, not staged PR.

While it can seem like a challenge, the ideal social media marketing strategy does not seem like one at all to the audience. It should come across as natural, organic content.

Key Elements Of Social Media Marketing

Social media marketing is not the same as traditional marketing. Depending on one’s industry and business goals, it may require traditional marketing as well as social media marketing to grow their business. There are elements of social media marketing that are inspired by traditional marketing, but one would be foolish not to have a solid understanding of social media marketing specifically to maximize the possible gains from it.

Whether you, yourself, are your brand or you are trying to run a business from social media you will still need to use social media marketing. Basically, you will not succeed on social media, irrespective of your endeavor, without a good social media marketing strategy.

If you have already started your business, it could be helpful for you to conduct an audit of the kinds of posts you have been doing and the success of these posts. Doing so will also help you learn the skills that we are discussing throughout this book. The sooner you learn to apply the skills, the better; so if you can do an audit of any content currently, it would be an advantage.

The content

One element of social media marketing is the content that you will be producing. While we will discuss this in more detail later in the eBook, it is something that you must keep in mind. Content can be your every day or more casual posting style as well as specific campaigns that you run.

While marketing is how you do it, ultimately the content is what you are selling. You will be using analytics to understand the success of your content.

You can have the best marketing strategy in the world but if your content is not good, then your account will not be as successful as it could be.

The conversation

You can monitor the conversation about what people are already saying about you and steer the conversation in new ways. Listening to the buzz about you and the feedback you are receiving is an important part of marketing and growing your business. For example, check in the comment sections, checking reviews, and checking message boards. It is not just enough to look on your own channels, you need to see how you are appearing in other places as well that you personally have less control over.

Checking your own notifications for mentions is one thing, but you also want to know what people are saying about you and not tagging you in.

Sometimes when people air their grievances, they do not actually want to tag the brand itself, for fear of backlash or an uncomfortable conversation. This is why you just need to monitor things that include your name as well— just in case.

The “social” of social media

It is right there in the name, there is no use just posting blindly into the void or shouting into an echo chamber: engagement is everything. It should be one of the primary goals of your marketing strategy. And do not forget, engagement goes both ways. Not only do you want your audience to engage with you, but you need to engage back. An element of this is your brand persona, but it also involves putting the time into replying and commenting and also creating a conversation and space for your audience where they feel valued, appreciated and, also have fun!

Other Details

- 1 Ebook (PDF), 49 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2020
- File Size: 42,809 KB

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