Solo Ad Guru Resale Rights Ebook

Table of Contents

Intro ………………. 4
When to Avoid Commercial Solo Ad Providers ………….. 4
How Do You Find Solo Ads in Your Niche? ………………. 6
Finding Paid Solo Ads From Adwords Listings …………… 7
Mining Email Lists for Opportunity ………… 8
Another Reason to Monitor Mailing Lists … 9
Sample Email Script …………. 10
Talking with the List Owner. 10
Determining How Much to Pay …………….. 11
Ad Swaps ……… 13
Buying Ad Drops to Very Large Lists …… 13
Track Everything ……………… 13
The 3rd Month .. 15

Sample Content Preview

How Do You Find Solo Ads in Your Niche?

You’re going to find other people who have lists, and then you’re going to go out and ask them if you can buy a mailing to their lists. In a sentence, that’s exactly what you’re going to do.

I’m going to give you step by step exactly what to do and how to do it:

The very first thing that you’re going to do is you are going to build your own private in-house list of other people who have lists in your niche. You may want to open a new email address (so you can use a throwaway email address). Or you can use another email address that’s on your server. This is going to be a separate email address.

You’re going to join everybody’s list in your niche. Now, if you’re in a huge niche you may not want to join everybody’s list. You want to join 50 or 100 lists in your niche. You’re going to get emails from the lists you’ve joined. Some people may mail once or twice a day. If you join 100 lists on your main email address and everybody sends out 1 email a day, you’re going to get an extra 100 emails to your inbox; it’s going to be distracting. Set up a new email address Again, you’re going to join everybody’s list in your niche that you can possibly join. I’m going to give you a few creative ways to do that quickly in just a moment. However, before I give that to you I want to say this: you may find that you’re already a member of 3 or 4 lists. You may find that some of the people whose lists you’re on send you, from time to time, offers to get on someone else’s list. There’s an organic process here. In the course of reading your email you can unsubscribe from the main list and resubscribe with email address you’re doing this monitoring from. Get them all into that central location. You’re going to want them in a central location that you can scroll through them. I’ll teach you that in just a moment.

Make an effort to join every list possible when the opportunity arises. In 30 days you may be on 15 or 20 or 25 lists anyhow. You want to make this happen really quickly. There’s a few different ways that you can do it:

Go to your favorite search engine and type in your niche name. Get on any lists you come to.

You can type 25 different keywords that are related to what you’re doing – you don’t have to limit it to just one. You just scroll through every single one of those listings and look for ways to get on someone’s list.

If someone doesn’t have a way to get onto their list, you can probably assume that they either don’t have a list, or they’re not aggressively building one. Maybe they don’t care about mailing to their list. They’re probably not a great prospect anyhow for what we’re talking about here.

So you should not go out of your way to find a way to get on someone’s list. If they’re not advertising “get on my list” or f you go to someone’s blog, and there’s no opt-in that says “Hey, get a free gift for giving me your name and email address.” There’s not a pop-up that says “Here’s a free gift for getting onto my list, click here.” If you’re not seeing any of that occur, then don’t go out of the way to get onto that person’s list. My guess is that they’re not actively building or developing that list.

Even if they’re mailing, if they’re not fresh with their list, this is probably not the kind of list that you want to mail. If someone aggressively built their list 3 years ago, but they’re not adding any new subscribers today, the list probably does not have enough people on it who are currently interested in your topic for you to invest anyhow.

Go through the search rankings, look for squeeze pages, look for opt-in forms, and you’re just going to sign up for all of them. Every single one that you find. 50, 100, whatever.

Finding Paid Solo Adwords Listings

The second place that you can go is the pay-per-click ads. In your search engine, the top, or the side the search page, you may find some advertisements that you can click through. Click through them all. Some of those are going to be squeeze pages.

What do we know about those advertisements? These people are serious about building their lists. Why? They’re paying $1 per click or $5 per click or $2 a subscriber or whatever the case is; they’re paying good money to build their list right now.

That tells us two things:

#1, they’re aggressive about building their list.

#2, and this is really good for you, what we usually know about people who that are paying money to build a list is that they’re not fully monetizing those leads right away.

If it takes someone 45 days to break even on their leads, but they’re paying a search engine provider $100 / day for those leads, there’s a cash flow disconnect. If you go to that individual, you can make an offer that you will pay $2 / subscriber they bring to you. All they have to do is: as soon as somebody joins the list, send them your squeeze page, or even have your squeeze page on their immediate download page, and you’ll pay them $2 / subscriber.

Let me show you want that looks like:

Let’s say that Johnny is advertising over on one of the search engines. Johnny is paying $1 per click, and he’s getting a 33% conversion rate. So 1 out of 3 people becomes a subscriber. 1 out of 3 people becomes a subscriber and he’s paying $1 per click, he’s paying $3 / subscriber. He’s probably not monetizing that right away.

Of course, there’s one way for you to find out: you go ahead and sign up for the list. Is there a good one-time offer there? Is there an up-sell? When you get on his list is there an aggressive offer to get you to invest in something in the first day or two?

Maybe you look at the offer and you think, “I don’t know how he’s breaking even on this.” It’s costing him $300 for 100 subscribers, I don’t see how he’s making $300 here. We probably know that this individual will allow you to immediately mail his list, put it into his email campaign, or even put your opt-in box on his download page. If he’s paying $3 / subscriber.

If perhaps 50% of those subscribers were to become your subscribers as well, and you were to pay him $2 apiece, he’s going to immediately get a return of $1 per subscriber on his leads. He’s getting $2 for the ones that you buy, and you’re only buying half of them, because only half of them opt-in to you. His lead cost goes from $3 to $2 immediately because you’re doing this. Some people like to monetize their leads right away; they may have 3 offers just like that… and you’re one of those offers.

This is a unique situation with people that are buying leads, and we know that they’re buying leads, so that’s a tactic you can try if you see an ad campaign that seems successful.

Mining Email Lists for Opportunity

Now you’ve gotten on 50 people’s lists. You’re going to get an email every day, or every other day, from these 50 people in this specialized email account.

What you’re going to do is: for the 1st 30 days you’re going to open every email that you get in that email account.

Please let me say this, if you’re opening 50 emails a day, you MUST become methodical about it and only spend 20 seconds on each email. All you want to do is open the emails, maybe click some of the links in the emails.

Get a feel for what Julie is doing on her list. Is she just spamming everybody all the time? What kind of offers does Julie have? Johnny over here, what kind of list does he have? He’s always sending out only high-quality information. You may even want to have a notebook and put Johnny’s name, and Julie’s name, and Becky’s name, and Tom’s name, and write down your feelings about the list. Are they good emails? Are they connecting?

Here’s the thing, if you mail to a list that you feel good about the emails, you’re probably going to get a really good response. Which means that you can pay more for that solo ad.

But, if you don’t feel good about the email campaign, if you feel like that person is just sell, sell, sell and there’s no relationship building… You probably don’t want to mail that person’s list at all. Maybe you should even unsubscribe from that list so that it comes out of your collection of potential people to buy from.

In 30 days we’re going to go back to this list of 50 email lists to ask them if we can do a solo ad. I’ll teach you how to do that in just a moment.

Another Reason to Monitor Mailing Lists

There’s another purpose to clicking every one of those emails, every single day. Remember, it should only take you 20 minutes to do the 50 emails. They’re in a separate email account, which you’re going to open only once day. You’re not going to open it every 10 minutes like you might do with your smart phone.

This is going to be something you only do once a day. But every single time that somebody sends you an offer to get on somebody else’s list, you’re going to take up the offer. After a month you might be on 100 lists instead of 50 lists.

Here’s what you’ll do after 30 days – and you’ll do this by hand. Sometimes people want to automate things. Sometimes it’s boring to hand mail 100 emails. I know, I’ve done it before. Sometimes it’s boring. But the return on investment is incredible. If you try to do something sneaky like BCC 100 people, people know it. Do you know it when somebody BCC’s you? You do, right? You know it? I know it. They know it. If they see that, it’s not a personal email anymore. You think it is, and you’re trying to pull off as a personal email, but it’s not a personal email, you know it, and they know it.

You’re going to do this by hand.

Now, you can hire someone to do this for you, but hire someone you trust. Don’t go over to a freelancing website and hire somebody you don’t know to do this as their first project for you. If they don’t do it right, you’ve lost all of the goodwill and energy and effort that you’ve put into this project for the last 30 days.

This is going to take a good bit of time. And actually, I don’t recommend you outsource it. Do it yourself. There’s plenty of other routine things that you can do in your business. But getting an intimate gut feeling for the kinds of people who are in your niche that you can build a relationship with and make a lot of money on these relationships – possibly for the rest of your life, but certainly as long as you run your business – that’s something you want to do.

Other Details

- 1 Ebook (PDF), 15 Pages
- 13 Graphics (JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 1,143 KB

License Details:

[YES] You CAN learn from this product.
[YES] You CAN sell this product and keep all proceeds.
[YES] You CAN offer this product as a bonus.
[YES] You CAN sell this product in a dimesale.
[YES] You CAN add this product to a paid membership.
[NO] You CANNOT give this product away.
[NO] You CANNOT sell nor giveaway this product with resale rights.
[NO] You CANNOT sell nor giveaway this product with master resale rights.
[NO] You CANNOT sell nor giveaway this product with private label rights.