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The Internet Success Cycle
The Greatest Myth
One of the greatest myths on the Internet is that you need to get hold of some “Secrets” in order to succeed. It seems that most Internet marketers are looking for the magic potion that can suddenly make them succeed on the Internet. This is the reason why most Internet marketers lose their focus and easily succumb to the latest craze. They tend to buy all the latest ebooks and software that comes into the market….anything that promise them “Instant Success”.
The truth is that there are no secrets on the Internet! How can there be secrets when information is freely available on the Internet. These are not really secrets but merely the creative ideas of Internet marketers who are experienced and creative.
Internet marketing is not “Rocket Science”. It is similar to marketing offline. In fact everyone is involved with marketing. A house wife is trying to convince her husband and children to her way of thinking. When you see a great show, I am sure you will talk about the show to your friends and contacts. Hey, these are all marketing in its simplicity.
What we do on the Internet is to apply these marketing strategies to our Internet business. In an offline line situation, we see the prospects face to face. We shake their hands, smile at them and tap their shoulders. We can create trust, credibility and rapport easily when we are marketing offline. On the Internet our web site is our only contact with the prospects. As such we need to create trust and credibility on the Internet. Hey, I am from Malaysia and most people do not know who Richard Quek is. So why should they trust me to make a buying decision and take out their credit cards to make the purchase? Let me ask you a question? Would you buy form someone you do not trust? I do not think so. So trust and credibility is of utmost importance if you want to succeed on the Internet. It is not all the “Secrets”!
Everything in life goes back to the very basics. We tend to complicate things. We think that there must be some secrets that we need to discover that will cause us to ‘Magically’ Succeed.
Hey, think about a golf swing? It is a simple swing of the golf club just like throwing an object. What do most golfers do? Yes they complicate the whole process by thinking of too many strategies… the grip, the stance, the takeaway, the back swing, the up swing, the down swing and the follow through. Well what about the body turns and the posture? No wonder with all these strategies in their mind they can never deliver a good swing resulting in a bad shot.
Too much “Complexity” is the reason why success is always eluding us.
Other Details- 1 Ebook (PDF), 12 Pages
- Year Released/Circulated: 2008
- File Size: 46 KB