Table of Contents
CONTENTS
INTRODUCTION 4
ADVANTAGES OF A LAWN CARE BUSINESS: 4
DISADVANTAGES OF A LAWN CARE BUSINESS 5
QUESTIONS TO ASK YOUR SELF: 6
1 STARTING UP 9
GOALS AND OBJECTIVES 9
LOCATION 10
EQUIPMENT 13
SUPPLIES 16
FINANCES 17
2 THE BUSINESS PLAN 19
COMPANY INFORMATION 20
SERVICES 20
MARKET ANALYSIS 21
MARKETING STRATEGY 22
MANAGEMENT PLAN 23
FINANCIAL DATA 24
3 MARKETING YOUR SERVICES: 29
STRATEGIES FOR MAKING SALES 30
FINDING THE RIGHT NAME FOR YOU AND YOUR COMPANY 30
TRADITIONAL ADVERTISING 31
NON-TRADITIONAL ADVERTISING 32
CREATIVE ADVERTISING 33
OTHER FORMS 34
CONCLUSION 34
4 GROWTH 36
GROWING PAINS: TYPOLOGY AND CHARACTERISTICS. 36
PERSONAL LIMITATIONS: 38
EMPLOYEES 39
EXPENSES 39
EQUIPMENT AND SPACE 40
GROWING PAINS: THE RESULTS 41
5 SHOULD I SELL? 42
CONCLUSION 45
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INTRODUCTION
Do you want to be your own employer? Do you think you could run your own business? Moreover, are you interested in building a business you can then sell for more than what you paid into it? If so, you should consider starting a lawn care business.
A lawn care business offers you an opportunity to become financially successful through self-employment. In fact, there are many advantages to becoming involved in this type of business. They range from independence to low cash input to easy entry.
ADVANTAGES OF A LAWN CARE BUSINESS:
1. There is an easy entry to the trade. A boy with a lawnmower is a lawn care provider. So, too, is someone with a stenciled cube van or pickup truck and several employees.
2. You are your own boss.
3. The hours are flexible. Within reason, you can set your own hours.
4. You can work out of your own home, cutting down on costs associated with a more complex business start-up.
5. It is outdoor work.
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