Staying In Touch: Follow Up With Your Customers For Big Time Sales Results Plr Ebook

Table of Contents

Why You Need to Follow Up with Your Customers 3
Your Follow Up Plan 3
The Power of Follow Up 4
3 Key Ways Following Up Benefits Your Business 5
Making Your Reputation 7
Ignoring the Obvious 8
The One Follow Up Step that’s Easy to Miss 8
Exactly What Is “Follow Up”? 9
Beyond Consistency 10
Thinking Like Your Customer 11
Balance 14
Putting It Together 15
Deliver What You Promise 15
2. Help Them Keep Moving Through Your Process 15
3. Remove the Bumps and Glitches 16
4. Provide them with Access – to You 16
Section II. Follow Up Techniques 20
1. The Email Series 20
2. The Personal Follow Up 22
3. The “Blast from the Past” email 23
4. The Newsletter Strategy 23
5. Don’t Forget the Snail 24
10 Focused Follow Up Tips 26
10 Biggest Follow Up Mistakes 27
Overcoming Your Fear of Selling 28
You see, when it’s successful – and profitable – follow up 28

Sample Content Preview

Why You Need to Follow Up with Your Customers

You create a digital information product, and work hard towards your product launch. You announce it to your list. You’ve even done quite a bit of legwork in advance and promoted it via email, Twitter, Facebook, article marketing and guest blogging… and maybe even a guest interview on a web radio show.

The big day comes. You’re quite pleased with the sales. But they trickle off within the first month – perhaps even the first week or two – and after that, you’re lucky if you make $100 a month on your product.

There’s something wrong with the scenario here: Most likely the lack of a follow up plan.

Your Follow Up Plan
It’s actually amazing how many people don’t realize the importance of contact or sales follow up – let alone having an actual follow up plan for every campaign. Yet this happens with a huge percentage of online entrepreneurs. They put all their emotion and energy into creating the product and launching it… and leave the sales to take care of themselves.

The truth is, even if your sales are good, there are so many more ways to maximize them, and it should all be done at the planning stage.