Story Telling In Business Personal Use Ebook

Table of Contents

INTRODUCTION 3
WHAT IS STORYTELLING IN BUSINESS? 4
WHAT MAKES A GOOD STORY? 5
WHY IS THIS IMPORTANT IN BUSINESS? 5
TELLING STORIES WITH A PURPOSE 6
THE POWER OF STORYTELLING 8
HOW STORYTELLING CAN HELP WITH BRANDING 8
HOW STORYTELLING CAN HELP YOU SELL 10
HOW STORYTELLING CAN HELP YOU TRAIN AND MOTIVATE YOUR EMPLOYEES AND INDEPENDENT CONTRACTORS 11
STORYTELLING EXAMPLES 13
YOUR WEBSITE AND YOUR BLOG 13
OPTIN PAGES TO GROW YOUR LIST 15
EMAIL MARKETING 16
SHORT REPORTS AND INFO PRODUCTS 17
SALES PAGES 18
PODCASTS, WEBINARS AND SEMINARS 19
CONCLUSION 21

Sample Content Preview

Introduction

Storytelling isn’t just for preschool. It is a big part of our culture and what makes us human. We grew up with stories and they are the ideal medium to help us remember important pieces of information. We’ve been telling stories since the days we sat around a fire in caves.

This ancient form of communication and information sharing may seem pretty outdated in a day and age where we walk around with laptops and smartphones. Yet, there is still a place for storytelling in our lives and in business. Stories help us make connections and remember important events and that’s exactly what makes storytelling the perfect tool in business.

In this short report we will go over the role storytelling can play in your business, what its strengths are and how you can start to incorporate it into what you’re already doing. Telling stories is a great way to have your content make more impact, create a deeper connection with your audience and increase the conversions of your sales material. It’s a powerful tool that you should have in your marketing tool belt.
And the best part? Storytelling is such a big part of our history and who we are, it comes natural to most of us. All it takes is a little practice and a few ideas to get you started and you’ll be ready to tell stories that improve your bottom line.

What is Storytelling in Business?

Storytelling is about so much more than sharing your favorite fairy tale stories with your children at bedtime. It is a way we capture and remember human experiences and how we have retold them for centuries. There’s a reason why each culture had their bards and that Shakespeare is well remembered to this day. We value stories and the people who make it their profession to tell them. And since the dawn of time, stories have been used in business as well.

We use them to connect our products to our audience. Stories help us see how a product or service can fit into our life. Stories are way to get past the pure facts and figures and show how a product can benefit us, how it can solve our problems and how it can make a difference. Stories can motivate us and inspire us in a way facts and figures can’t. Weight loss stories are the perfect example.

Let’s say you come out with the hot new diet and your research shows that participants lose an average of 20 pounds in 6 months. Sure, you’ll get some interest, but what if instead you share the story of a young, overweight mom of two toddlers who loses 35 pounds and is finally able to play with them at the park. She’s sticking to the diet, feeling and looking better and she happily shares how she’s setting a good example for her kids and plans to be around and active for them for a long time. Isn’t that a lot more powerful and motivating than the facts and figures? And if you can add some pictures to tell that story, all the better.

Other Details

- 1 Ebook (PDF), 23 Pages
- Checklist, Infographics, Mini Reports, Posters, Small Reports
- Year Released/Circulated: 2016
- File Size: 5,136 KB

License Details:

This is for your personal use only - cannot be sold not given away.