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Table of Contents
Introduction And What You Will Learn……………..6
Chapter 1: Why Go Live?…8
What is Live Streaming? How is it Different From Video Marketing? ……10
What’s the Appeal of Live Video Streaming? ……13
What’s the Appeal for Marketers Right Now? .17
Chapter 2: The Three Big Live Video Streaming Platforms19
A History of Streaming Apps…………..19
Features of Each ………….22
Which One is Right for You? ………….24
Chapter 3: How To Get Started on Periscope….27
Chapter 4: How To Get Started On Meerkat…….35
Step 1 – Installation……….35
Step 2 – Finding Your Way Around …38
Step 3 – Streaming……….40
Chapter 5: How To Get Started On Blab………….42
Step 1 – Setting Up……….42
Step 2 – Finding Your Way Around …45
Step 3 – Streaming Videos…………….47
Chapter 6: Preparing For Your First Live Broadcast – Presentation
And Equipment ……………..51
Preparing for Your First Video ………..52
Chapter 7: What Kind of Content Should You Create?…….55
Tips, Advice and Discussion…………..55
Discussion …..56
Visual, Events and Interactive Content…………….57
Passive Content……………58
Chapter 8: Tips for Making Better Videos, More Quickly …59
Engage Your Audience….59
Stick to One Topic ………..60
Doing More With Your Footage ………60
Use Passive Content …….61
Monetize Directly ………….61
Stay Up Late..62
Choose the Right Titles and Tags …..62
Chapter 9: How To Start Getting Followers And Viewers…64
Synergistic Marketing Efforts ………….64
Use Twitter…..65
Post Regularly ……………..66
Interact With Others………66
Chapter 10. The Future of Live Streaming Video …………….68
The Future is Bright ……..68
Challenges That Live Video Streaming Will Face Going Forward (And
How to Avoid Getting Into Trouble)….69
Chapter 11: Conclusion & Summary 71
Your Live Video Streaming Strategy..72
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Introduction And What You Will Learn
Internet marketing is constantly evolving and is in a state of permaflux. Every time you think you’ve figured out all the angles and settled into a new routine, Google changes its algorithms or new technologies come along and throw everything back into disarray.
This is no bad thing however. In reality, it’s this constant changing and unravelling that ensures there are always new ways to beat the competition and to get to the top of the pile. Every time Google changes it’s algorithms, this reshuffling gives new websites the chance to climb to the top. Likewise, every time a new technology comes along, it creates a whole new platform for small businesses and entrepreneurs to conquer before the big corporations get there with their advertising budgets. Technology is the great enabler for internet marketers and where there’s innovation, there’s opportunity.
So what’s the latest opportunity for internet marketers? How can you get ahead of your competition right now and use your nimble agility to outmanoeuvre the bigger companies?
Right now, the platform that offers perhaps the most opportunity, is video streaming. It’s a concept that has been around for a long time but only now is it starting to grow into its full potential thanks to innovative new apps and savvy new marketing strategies.
The big companies aren’t here yet, which means that internet marketers have an exciting opportunity to start making money through the platform. It’s trendy, it’s hip and it has some unique features and possibilities that can help you to market your products in entirely new ways. At the same time, it offers excellent ROI, being relatively simple to set up while still providing a lot of return.
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- Year Released/Circulated: 2015
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