Survey Guru Plr Ebook

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Table of Contents

Table of Contents……………..2
Introduction………4
Uses of Surveys. 5
Product Development……. 5
Product Improvement……. 6
Sales Funnel Improvement……………..7
Customer Satisfaction Improvement.. 8
Tips for Creating Great Surveys………..10
Systems for Creating Surveys…………..12
JotForm………12
SurveyMonkey…………….13
FluidSurveys.15
Feedbackstr..15
How to Encourage People to Take a Survey……… 17
Conclusion……..18
Resources…….. 19

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Use #2

Product Improvement

If you have an existing product, a survey can help you refine it and improve it, driving more sales and thus making you more income. Even if your product sells relatively well as it is, there are always ways to improve.

Some questions that could help you improve an existing product include:

• Have you bought Product Name?

• If you haven’t, why not? (Too expensive, need other payment options, didn’t include the information I needed, not enough information on the sales page to make a decision, did not like the product’s format, other.)

• If you chose “other” above, write in your reason.

• Have you bought other similar products?

• How much did you pay for other products? (Offer several price ranges such as $0-$17, $18-$27, $28-47, etc.)

One great way to use surveys to improve your products is to offer a survey in a popup window after a person exits your site without buying your product. You can then ask them why they didn’t buy, and what might prompt them to buy later.

Use #3

Sales Funnel Improvement

Another great way to use surveys is to improve your sales funnel. If you don’t know what a sales funnel is, basically, it’s the funnel through which the average buyer travels from the moment they become a prospect until they actually buy something. (In fact, this sales funnel can go further when the buyer makes additional purchases, such as a One Time Offer that is presented after the initial purchase.)

Your sales funnel will look different depending on the type of business you run, the type of product you sell, where you sell (online, offline, by phone, etc.) and other factors.

A typical sales funnel for an online product sold through ClickBank might look something like this:

Prospect > Lead > Buyer > OTO Buyer

Here is what each of those stages would be comprised of:

• Prospect – Someone who doesn’t know your product and probably doesn’t know who you are comes to your sales page.

• Lead – That prospect enters their email address into your opt-in box to receive a free report as advertised in a popup on your sales page. That person then becomes a lead.

• Buyer – The prospect reads your free report and likes the content, and then returns to the sales page to finish reading it, finally buying the product.

• OTO Buyer – The buyer reads your One Time Offer (OTO) and decides to purchase this offer as well.

If you notice a lot of people making it to one particular stages but making it no further, you might want to send your leads a survey asking them why they aren’t making it past that stage. You could also make this a popup on your website for people who leave your page without buying.

Use #4

Customer Satisfaction Improvement

Finally, you can use surveys to improve your customer satisfaction, making people buy more products from you, trust you, and become loyal (potentially even avid) fans, who might even tell others about you.

As you probably know, customer service is one of the most important aspects of business. If you keep buyers happy, you minimize problems. And if you respond quickly to the few problems you do have, you’ll ensure your customers always stay happy.

Surveys are a great way to ensure customer satisfaction. You can use surveys to improve satisfaction in the following ways:

• Ask how their experience was after using your help desk or customer service email or phone number.

• Ask them how they are enjoying the product after they buy, and if they have any questions or concerns.

• Ask them what you can do better in general sense.

Tips for Creating Great Surveys

Surveys are only useful if people are willing to take them, and unfortunately, most online surveys are not conducive to getting people to complete them. People don’t have a lot of time to waste, and they certainly aren’t going to spend several minutes taking a survey just to help your business.

Here are some ways you can

1. Keep Surveys Short – One of the biggest mistakes people make with surveys is trying to find out too much at once. People have lives. They are busy. They don’t have a lot of time to help you, even if they really want to. So when you create a survey, make it short and easy to take. Ask no more than five or six questions, and make as many of those questions as possible multiple choice in order to make taking the survey go as quickly as possible.

2. Ask On-Point Questions – Never go off on a tangent and start asking questions that are unrelated to your main topic. Stick to asking specific questions that related to your primary objective. If you have multiple objectives, use different surveys.

3. Don’t Use Leading Questions – Never ask questions that try to lead a survey taker to answer in a specific way in order to try to trick them into feeling a certain way about your company. For example, do not say, “As you know, the Mega Sales System is the top of its class for helping you generate more sales. How do you feel this product best meets your needs?” Instead, just ask, “What did you like most about this product?”

4. Use Multiple Choice – Don’t make people work too much. Keep most questions multiple choice, and keep potential answers to six or fewer. The harder it is to take a survey, the fewer people will fill it out.

5. Don’t Get Personal – Ask as little personal information from respondents as possible. If you don’t need their phone number, don’t ask for it. Again, the more personal information you ask for, the fewer people will fill out your survey.

6. Ensure Privacy – Let people know you won’t share any of their personal information, and that survey data will be kept anonymous. This will make people feel like they won’t be spammed and that they won’t have to be embarrassed to answer how they really feel.

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