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GO TO YOUR AUDIENCE
In order for this to work, you need to know where to go – and one of the best places to start is to look for forums on the relevant subject.
Incidentally if you are completely stuck for ideas for products but you have a niche in mind that you want to approach, look for a forum on that subject and see what the members are talking about. It’s a great way to get in touch with that niche and what makes it tick!
Now you need to be extremely careful when you are introducing a product to your audience in this way, because if you don’t do it right you can get accused of spam and banned from that forum – plus it will obviously get you a bad name. That’s obviously not what we’re after here, so the first step is to read through the terms and conditions laid down by each individual forum you come across to see how it works.
Another good idea is to spend some time just browsing through the posts that other people have already started, so that you can get a feel for how the forum operates and the type of subjects that are covered.
You will usually find that you can link to an outside site via your signature link at the end of each post you make (this is put on automatically once you have set it up to appear), but not all forums allow this to be promotional. Again, make sure you check the rules before doing it. Quite often it is more the issue of promoting products or services during the post itself rather than in your signature that causes problems, especially if you continually do it when there is clearly no real cause (other than a promotional one) to do so.
You can also reach your audience in other ways, and with the interactive ways that many websites are operating in these days you will find this extremely easy to do.
Take MySpace for example. It doesn’t take long to set up a user profile on this site and you can search for other people on the site who have the same interests as you. The same thing applies to other similar sites such as Facebook.
These sites do take time to develop a presence on of course, so if you are looking for a faster way to attract the attention of people who are going to be interested in your product, give Twitter a go. The benefit of this is that you only have a few words in which to get your message across – and it takes very little effort to start building up a body of fans who will be interested in what you have to say.
Just remember that to get the best effect you should do more than just advertise. People will get bored very quickly if you do nothing other than point them to the product (or products) that you are advertising. Give them something worthwhile and tell them of your own interest in the subject area; if you can tell them something they don’t already know that relates to the product in question then you will certainly have their attention.
You can also connect with your audience in other ways; remember that the more methods you can find for reaching the people who are likely to buy your product, the more sales you will make.
Think about using classified adverts on various websites for example. You can easily find these by searching for classified ad sites on the big search engines; some of them will be free whereas others may require a payment, but you can start with all the free methods to begin with.
One other way to connect with the people you want to sell to is by writing articles on subjects that they will be looking for. By finding out as much as you can about their interests, you will be able to get plenty of ideas on topics to write about that will attract their attention.
Your goal here is to think about what these people will be searching for online. You can then write some articles that are carefully enhanced with selected keywords and submit them to a range of article directories online. Each article will have its own unique URL, and if you write it well and make good use of the keywords without overdoing it, you will find that your articles will come up ranked quite highly in the search results your potential customers are coming up with.
That means there is a great chance of them finding your article, reading it, and then going through to the website which has details of the product you want to sell.
The key to success is to remember not to promote anything in the article. This sounds bizarre, I know, but that’s how it works. And it really does
work. What happens is that you get a small box at the foot of every article you write which allows you to link to a website that you have an interest in. This doesn’t need to be your own website – it could just as easily be a website that you are an affiliate for.
But just as you did with the forums, make sure here too that you read all the terms and conditions about the sites that you can link to, as some won’t let you link up with affiliate links. It’s easy to get around though, because all you would have to do is set up your own website or blog and link to that instead.
The trick that you must remember with all of these methods is that you won’t be able to turn a product into a best seller unless you push it and promote it as hard as you can. The internet is a huge place, so not only do you have to have the right audience and the right product, you also have to have the determination to get that product out there and promote it as hard and as much as you can. You won’t get very far with half a dozen ads and a couple of posts on Twitter, so make sure you are ready for the long haul.
LET YOUR AUDIENCE COME TO YOUME TO YOU
This is very much like setting up shop in a prime location and waiting for people to come flooding through the doors.
There are two main options available to you here, and we’ll look at each one in turn. Although of course, if you really want to push for that best seller, you should be doing both together! Aim big and keep aiming if you want that best selling product to be known all over the internet.
The first option is to set up a dedicated website on the subject your niche product is concerned with. This will work especially well if you manage to track down several products in the same niche that are presently unknown, and you want to turn them all into best sellers.
Now obviously this will again work best if you don’t go directly for the big sale. It’s almost like a reverse psychology – people don’t like a hard sell and if you try and talk them into buying something before they are ready you will lose potential customers.
The best bet is to think about developing a useful website that will provide people with plenty of information on the relevant subject. You can then almost casually recommend the product you have in mind to sell to them.
Let’s look at an example of how this works. Let’s suppose you have found a ‘green’ product of some kind that has a benefit for the environment as well as for the consumer. Now this could really take off because of the way that the news and the world as a whole has picked up on this topic.
But instead of just saying, “Hey look, I’ve found this great new product that will do this and that and save on energy every time you use it,” you should instead build up a website that virtually pre-sells this and other green products to the consumer.
Think of it like this. When someone goes onto a search engine and looks for information on something they may not necessarily be looking to buy something. So if you try and sell them something the minute they arrive on your website, they are probably going to go elsewhere.
But consider this. Let’s say they want to find out more about green issues and about how they can improve their lives by doing more things that will benefit the environment instead of polluting it. They aren’t looking for anything in particular to buy, but they might just be persuaded if they find out about something that could help them.
Other Details- 1 Ebook (PDF), 13 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PNG)
- Year Released/Circulated: 2019
- File Size: 2,384 KB
License Details:
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.