The Accidental Blogging Millionaires Plr Ebook

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Table of Contents

Intro

Chapter 1:
Building Blocks of Successful Blogging

Chapter 2:
Can You Lose Money by Not Doing Sponsored Reviews

Chapter 3:
Adsense: What Is It and How Do You Use It

Chapter 4:
Additional Tips For Making Money On Your Blog

Chapter 5:
Does Writing About What You Love Make Money

Chapter 6:
Generating Revenue From Blogging: Fact or Fiction?

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Chapter 2: Can You Lose Money by Not Doing Sponsored Reviews

Synopsis

What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs?

What Are You Losing Money On

What is the culture medium with the biggest advertising spending on the globe? Television. Television ads are so effective for advertisers and so lucrative for TV companies, because viewers will inevitably pay attention to the advertisements. Would we be able to say the same things about content based websites, like blogs? Not exactly. If you consider Google AdSense or banner ads, the most used monetization methods, you will conclude that they practically different from the editorial content.

For instance, if you have a blog and display ads on your sidebar only your readers will be able to altogether brush off the advertisements if so they desire. A few even use ad-blockers, so they will not see your AdSense units or banners regardless where you place them. What would the equivalent of a television ad be for a blog? Likely an advertorial, which is an article written by the advertiser about his product, and put up in the blog like an additional post. Another option is the sponsored reviews, which are posts published by the blogger critiquing a particular product or service. Most bloggers choose this example because they get to write the the article content themselves, and readers will not be bothered with another writing style.

Here’s a fact that reinforces the similarity of sponsored reviews with TV advertisements: If you ask any advertiser whether he would like to pay for a banner ad or for a sponsored review, he will certainly say the sponsored review. Why? Because he will acquire a much better return on investment, as the sponsored review will give his product a better and greater kind of exposure with the readers of that blog.

As a result, a sponsored review is probably among the most lucrative way to monetize a blog. Last week one company offered me $1000 to write a critique about its last product. It was related to my niche, and I was sure most of my readers would find it of value.

This made me wonder: are most bloggers leaving money on the table by not doing sponsored reviews? For instance, if I started doing them on this blog I could easily add another $4,000 per month in profits (considering one sponsored review per week), which would simply double up my advertising profit on the blog. I think this proportion is true for most bloggers. If bloggers started doing sponsored reviews they’d double up their ad revenue. That being said, I think it’s possible for a blogger to do sponsored reviews while keeping his integrity. There are 3 main requirements:

1. A clear disclosure on each review,
2. Honesty while writing the review,
3. The choice of products that is truly relevant and useful for the readers.

Other people claimed that sponsored posts could get you in trouble with Google, but this isn’t true as long as you use the no follow attribute on the links inside the review. Google does not have a problem with sponsored links, as long as you clearly label them as such. In essence the question that’s raised is are your readers going to be put off by sponsored reviews and whether or not you feel this a good avenue for your blog.

Chapter 3: Adsense: What Is it And How Do You Use It

Synopsis

Adsense is among the primary profit generators for blogs and sites. Usually you are able to drastically improve your clickthrough rate and total net by placing the advertisements wisely, by improving the material targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

Adsense? What Is That?

Adsense is among the primary profit generators for blogs and sites. Usually you are able to drastically improve your click-through rate and total net by placing the advertisements wisely, by improving the material targeting or by optimizing the ad units directly. Below I will cover the last point, how to optimize the Adsense units with 8 simple tips:

1. The three top performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Think about using those units if possible, but bear in mind that other formats would be more appropriate for your site design.

2. The more successful link color is blue. This info is connected with the roots of the Internet where all major sites used to feature blue links.

3. Aside from blue links you are able to also use a link color that matches the pattern of your site (i.e. if you use green links make the Adsense links of the same color).

4. As a general rule of thumb, blend (no border, same background) your Adsense units if your site has a light color scheme and contrast (border, contrasting background) the units if you’re using a dark color scheme

5. If the advertisements are based within the content you should avoid using borders while advertisement units outside of the content can use borders to call attention.

6. If your site has mainly repeat visitors (like Forums) you are able to rotate the background color of the units to cut back advertisement blindness

7. Consider removing the “Advertise on this site” message from your units. That can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.

8. Test, test and test. Every website is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense.

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