Table of Contents
Chapter 1 3
Right Into The Strategies 3
Running with the giants 3
Getting started 4
Marketing Tips 5
OTO (One Time Offer) Marketing 6
A Few Good Markets 8
Free publicity 9
Not quite free publicity 11
Pay-per-click strategies 17
Affiliate strategies 20
Chapter 2 The Startup Phase 23
Free instant Internet business: Just add blog 23
Website words of wisdom 26
Budgeting basics 28
More on traffic 31
Chapter 3 The Most Common Mistakes 33
Chapter 4 Getting The Recurring Signup 36
To charge or not to charge 36
Free subscriptions 36
Paid subscriptions 37
Chapter 5 Your Affiliate Program 39
Multiple affiliations, multiple paychecks 39
Top tips for affiliate success 41
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Chapter 1
Right Into The Strategies
The Internet is enormous. This is perhaps the most important concept you need to understand as an Internet marketer. No matter how original your idea, you are going to have competition online. The question becomes then: how are you going to stand out from the crowd and attract business?
The good news is there are many things you don’t need for online success. These things include:
• A massive advertising budget
• Expensive graphic designers
• Making your company a household name
• An elaborate base of operations
• 80-hour work weeks
What do you need, then? You need to work smarter, not harder.
Running with the giants
There are top competitors in every industry. Microsoft dominates software, Google rules search engine technology, McDonalds is the emperor of fast food. However, the Internet is a level playing field, and your company can appear as big and established as you want it to. You only need a fraction of a percentage of the online pie to enjoy business success.
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